Parker Michels

Brand Communications Manager at Basso Marketing Agency
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Contact Information
Location
Rochester, Michigan, United States, US
Languages
  • English Native or bilingual proficiency

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Credentials

  • Resident Producer License (Title Insurance)
    Michigan Department of Insurance and Financial Services
    Sep, 2022
    - Sep, 2024
  • Carew Advanced Positional Selling,
    Carew International
    Apr, 2014
    - Sep, 2024
  • Carew International Dimensions of Professional Selling
    Carew International
    Apr, 2014
    - Sep, 2024
  • Carew Pathway to Negotiation
    Carew International
    Apr, 2014
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Oct, 2022
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Oct, 2022
    - Sep, 2024
  • Google Analytics Certification
    Google
    Oct, 2022
    - Sep, 2024
  • Google My Business Certification
    Google
    Oct, 2022
    - Sep, 2024
  • Shopping ads Certification
    Google
    Oct, 2022
    - Sep, 2024
  • SAP One-Course
    -

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Brand Communications Manager
      • Oct 2022 - Present

    • Marketing Specialist
      • Oct 2022 - Oct 2022

    • Insurance
    • 1 - 100 Employee
    • Marketer & Management Assistant
      • May 2022 - Sep 2022

      -Customer Service liaison between UTA and all Joint Ventures answering inquiries and creating branded and customized documents, individualized content, logos, and promotional work for all JVs.-Brand Manager that ran and updated all social media accounts and Google Business accounts for UTA.-Brain stormed and created all content for all social platforms. Performed marketing research on the real estate industry and created quality informational content and education that was posted to social media platforms three to five times per week.-Ran promotional campaigns and drip campaigns engaging 3,000+ clients.-Coordinated, executed, and promoted networking events for UTA.-Attained insurance licensing for UTA in multiple states and assisted in expansion.-Gained skills and experience in Adobe Photoshop and Illustrator, Mailchimp, Monday CRM, Canva, Qualia, digital marketing, and analytics.-Performed pre-processing and processing duties for out of state Refi transactions.-Was considered “Jack of All Trades” in the office. Show less

    • Management Assistant
      • Feb 2022 - Sep 2022

    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Operations Manager
      • Jan 2020 - Feb 2022

      With a Logistics Operations Manager promotion, my responsibilities and tasks were increased with added facilities and a more robust understanding of the entire network between US, Canada, and Mexico. Logistics Coordinator roles and responsibilities were still included.-Identified gaps in network, offered resolutions to FCA and vendors by presenting effective lean processes to cut costs or increase network flow.-Finished Vehicle networks can be volatile - was able to adjust, adapt, and implement new processes quickly and correctly at any given time.-Provided facility and project updates each morning to Stellantis’ Logistics Team.-Reconciled data and inventory management for twelve locations across Detroit. Show less

    • Logistics Coordinator
      • Jul 2018 - Jan 2020

      -Received ‘Outstanding Performance-Logistics Service’ from FCA in 2018 and 2019.-Built and maintained relationships between Stellantis’ finished vehicles, yards, vendors, carriers, and our third-party logistics company.-Managed a vast network of vendors and facilities throughout the US, Canada, and Mexico as well as specialized in the Detroit area.-Facilitated movement of finished vehicles between plants, offsite yards, VDC’s, and to the dealer as well as prioritized hot/sold requests to dealer.-Assisted in keeping the logistics network fluid as there was roughly 80,000 vehicles in the network at any time.-Focused on cost saving initiatives for movement of FCA’s vehicles throughout the US and Canada. Show less

    • South Africa
    • Business Consulting and Services
    • 1 - 100 Employee
    • Logistics Manager
      • Aug 2017 - Jul 2018

      -Accountable for managing Tier 1 transportation: 3 seating plants & 3 cross docks across – Mexico, U.S. & Canada.-Provided Weekly Operating Reports to customer, report included: Supplier/carrier issues, actual vs planned, budgets, out of network costs, on-time performance, cross-dock improvements, safety, quality, and morale.-Developed cost saving initiatives for our team to implement through multiple practices of lean opportunities.-Customer was spending $40M on transportation, through the cost saving initiatives we provided, their budget was projected to be $35M. We were forecasted at $32M with 20% savings overall from 2017 to 2018. For example, number of trailers used per route based on volume and weight, mode changes, postponement, JIT, & consolidation, as well as other practices. Show less

    • Venture Command and Control
      • Feb 2016 - Aug 2017

      -Assisted in managing both automotive and non-automotive accounts.-Managed operations on 6 different accounts that allowed me to gain a full understanding of transportation through various channels.-Gained experience in 3 different TMS systems to create, track, and bill hundreds of loads.-Assisted in finding cost savings by consolidating LTL routes into TL's and creating multi-stop loads that the customer wouldn't have been able to accomplish otherwise.-Proficient in Word, PowerPoint, and Excel.-Applied my knowledge to track profit, loss, and growth.-Converted my findings into different reports and visual demonstrations to present to peers both internally and externally.-Gained new experience with billing and the process of closing loads, billing carriers, and customers.-Point of contact for any issues a customer may have regarding service, transportation, rates, and any other customer service issues that may arise across all 6 accounts.-Provided problem solving, solutions, and feedback when problems did arise. Show less

    • United States
    • Truck Transportation
    • 400 - 500 Employee
    • Supply Chain Manager
      • Oct 2015 - Feb 2016

      -Coordinated and monitored all shipments for my account both foreign and domestic. -Communicated with shipping, receiving, and customers to organize pickup/deliveries within the U.S. and Mexico. -Proficient in both in-house systems: scheduling, auditing, rerouting, tracking, and tracing of shipments. -Independently handled day-to-day operations as well as hazmat and in-bound shipments. -Helped attain quotes and route freight (LTL, FTL, and consolidation) the cheapest and most efficient way Show less

    • United States
    • Real Estate
    • Intern/CAR
      • Aug 2014 - May 2015

      I began as a summer intern working at the Waterford location. I was able to build relationships with new customers as well as our "business regulars." I was able to challenge myself and achieve monthly goals. I improved my sales skills and became comfortable with asking the correct questions to understand the customer. At the end of the summer I received the top scholarship offered based off of performance throughout the Summer and from hitting certain sales goals. Throughout the Summer I remained in the top sales for interns throughout Michigan. Based off of my performance I was offered a position in the Mount Pleasant office that served both Mount Pleasant residents and CMU staff and students. I was able to work part-time and further my sales experience while finishing up my final year at Central Michigan University. Show less

    • Management Trainee Intern
      • May 2014 - Aug 2014

      Customer service and satisfaction is a key aspect of being a Management Trainee Intern. I pick customers up from various locations as well as drop them off, I have become proficient in the use their computer program, Ecars 2.0, as well as selling various protections for rental vehicles.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Student
      • Aug 2010 - May 2015

      Essential Business Skill-Collaborated with three other students to prepare a comprehensive, multimedia presentation on the firm-Performed extensive research on a wide range of the company's finances and structure-Gained understanding of individual roles and working as a teamCore Project-Coordinated dates to have meetings and researched management, finance, and marketing of our brand-Evaluated ratios and compared and offered interpretive analysis regarding operating strengths and weaknesses along with their growth rate of sales for the last few years-Researched, created, and adjusted income statements, balance sheets, pro forma statements, to obtain a statement of cash flows for each year of life for the project-Identified, selected, and evaluated suppliers for the operations of our proposed project-Collected data on quality management, forecasted capacity planning, and the role of project strategy in the supply chain-Extracted information to create a SWOT analysis and competitive advantages from the firm-Integrated all our information to conceptualize a product that will benefit our target audience Show less

    • Express Production
      • Jan 2011 - May 2013

      Aided in preparing ready-made food for student and faculty consumption, ensured top quality goods to be purchased by consumers on campus, and distributed pre-made food to on campus locations for student and faculty purchase.

    • United States
    • Food and Beverage Services
    • 100 - 200 Employee
    • Team Leader
      • Aug 2012 - Jan 2015

      Gained experience in making and serving food and drinks quickly and accurately to serve guests, delegate to team members tasks to be accomplished and held accountable for uncompleted work, and provide friendly customer service to guests to accommodate their needs and promote a positive experience. Gained experience in making and serving food and drinks quickly and accurately to serve guests, delegate to team members tasks to be accomplished and held accountable for uncompleted work, and provide friendly customer service to guests to accommodate their needs and promote a positive experience.

    • Software Development
    • Sales Associate
      • Nov 2010 - Jan 2012

      Communicated with guests thorough product knowledge in a wide variety of brands, familiarized guests with particular brands and aided in giving them a positive experience, and handled monetary transactions and daily adjustments. Communicated with guests thorough product knowledge in a wide variety of brands, familiarized guests with particular brands and aided in giving them a positive experience, and handled monetary transactions and daily adjustments.

Education

  • Central Michigan University
    Bachelor of Science (B.S.), Logistics and Marketing with a Concentration in Professional Sales
    2010 - 2015
  • Notre Dame Preparatory School and Marist Academy
    High School Diploma, High School/Secondary Diplomas and Certificates
    2006 - 2010

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