Parker Keskinen
Digital Marketing Specialist at TREND: PR, Branding & Social Media- Claim this Profile
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Bio
Experience
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TREND: PR, Branding & Social Media
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Digital Marketing Specialist
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Apr 2023 - Present
• Create marketing assets for artist roster with Photoshop and Premiere Pro • Present marketing ideas and materials • Create marketing assets for artist roster with Photoshop and Premiere Pro • Present marketing ideas and materials
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Artist/Marketer
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Aug 2021 - Present
go4broke is the music project started and managed by Parker Keskinen. What I do: • Develop effective social media strategies for releases • Email playlist curators and writers promoting songs • Create EPKs and one-sheets with InDesign • Create marketing assets with Photoshop, Illustrator, and Premiere Pro • Increase social followers 110% on TikTok in last year go4broke is the music project started and managed by Parker Keskinen. What I do: • Develop effective social media strategies for releases • Email playlist curators and writers promoting songs • Create EPKs and one-sheets with InDesign • Create marketing assets with Photoshop, Illustrator, and Premiere Pro • Increase social followers 110% on TikTok in last year
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Scents of Sun
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Philadelphia, Pennsylvania, United States
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Chief Operating Officer
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Sep 2022 - Present
Scents of Sun is a student run record label that represents "Argo!" and "Cheap 52" created by Max Mega, Garrett Noteboom, Alex Heath, Aj Lindenbaum and myself. What I do: • Produce merchandise with “AtoZ” for “Cheap 52” & “Argo!” • Schedule release rollouts for “Cheap 52” & “Argo!” • Ideate visuals and social media content for “Cheap 52” & “Argo!” • Research/reach out to press outlets and playlists for “Cheap 52” & “Argo!” Scents of Sun is a student run record label that represents "Argo!" and "Cheap 52" created by Max Mega, Garrett Noteboom, Alex Heath, Aj Lindenbaum and myself. What I do: • Produce merchandise with “AtoZ” for “Cheap 52” & “Argo!” • Schedule release rollouts for “Cheap 52” & “Argo!” • Ideate visuals and social media content for “Cheap 52” & “Argo!” • Research/reach out to press outlets and playlists for “Cheap 52” & “Argo!”
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The Recording Academy
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Musicians
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700 & Above Employee
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Grammy U Member
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Nov 2020 - Present
"The Recording Academy created GRAMMY U to help prepare college students for their careers in the music industry through networking, educational programs and performance opportunities. GRAMMY U is designed to enhance students' current academic curriculum with access to recording industry professionals to give an 'out of classroom' perspective on the recording industry." -The Recording Academy's description of GRAMMY U "The Recording Academy created GRAMMY U to help prepare college students for their careers in the music industry through networking, educational programs and performance opportunities. GRAMMY U is designed to enhance students' current academic curriculum with access to recording industry professionals to give an 'out of classroom' perspective on the recording industry." -The Recording Academy's description of GRAMMY U
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TREND: PR, Branding & Social Media
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Social Media Marketing Intern
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Jun 2022 - Sep 2022
TREND PR is a boutique PR firm for musicians and bands. What I did: • Learned all aspects of entertainment marketing • Managed engagements on 15+ artist accounts • Created marketing assets for 15+ artists with Photoshop and Premiere Pro • Presented marketing ideas and materials • Worked directly with artists to develop their brand and personal image TREND PR is a boutique PR firm for musicians and bands. What I did: • Learned all aspects of entertainment marketing • Managed engagements on 15+ artist accounts • Created marketing assets for 15+ artists with Photoshop and Premiere Pro • Presented marketing ideas and materials • Worked directly with artists to develop their brand and personal image
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Bottled Minds
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San Diego, California, United States
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Artist
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Jun 2019 - Aug 2021
Wrote and produced music with Logic Pro X. Ran marketing campaigns for my music on social media platforms. Created video content with Adobe Premiere for my marketing campaigns and social media. Created visual art for my album and single covers. Gained experience in the music industry from both an artist and a management perspective. Wrote and produced music with Logic Pro X. Ran marketing campaigns for my music on social media platforms. Created video content with Adobe Premiere for my marketing campaigns and social media. Created visual art for my album and single covers. Gained experience in the music industry from both an artist and a management perspective.
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Mad Dragon Music
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United States
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Musicians
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Record Label Student Intern
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Oct 2020 - Jun 2021
Developed social media campaigns for artists. Communicated with curators to obtain marketing opportunities for artists. Organized virtual zoom events. Developed social media campaigns for artists. Communicated with curators to obtain marketing opportunities for artists. Organized virtual zoom events.
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Education
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Drexel University's Westphal College of Media Arts & Design
Bachelor of Science - BS, Music Industry Business -
Francis Parker School
High School Diploma