Parker Christian
Marketing Communications Manager at Island Brands USA- Claim this Profile
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Bio
Credentials
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Social Marketing Certification
HootsuiteJul, 2021- Sep, 2024 -
Hootsuite Platform Certification
HootsuiteFeb, 2020- Sep, 2024
Experience
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Island Brands USA
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United States
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Wholesale Alcoholic Beverages
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1 - 100 Employee
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Marketing Communications Manager
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Oct 2022 - Present
• Develops and implements strategic marketing plans and branding strategies, advertising programs,incentives, promotional communication, and marketing projects• Designs and maintains sales and brand collateral, including but not limited to, presentations, contractprocesses, FAQs, onboarding documents, and scopes of work• Manages the creation and implementation of marketing campaigns related to new products, brandinginitiatives, and ongoing awareness• Manages and coordinates multiple channels of message delivery including but not limited to web, socialmedia, print, non-traditional, and other aspects of the customer journey as well as creating Tik Toks orgeneral social posts• Develops copy for marketing material including, but not limited to, blogs, web copy, collateral, and signage• Develops strong relationships with key contributors and the Island Brands leadership team to gathercontent for marketing initiatives• Manages internal and external resources and establishes accurate expectations• Able to manage and coordinate Marketing Calendars, as well as manage the CEO’s calendar• Completes other projects as directed or assigned Show less
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Graphic Designer/Marketing Manager
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Jul 2022 - Oct 2022
-Design graphics that satisfy brand guidelines and also keep content refreshing-Ensure quality and timeliness of projects-Respond to comments and customer inquiries within one business day-Implement social media, website, and crowdfunding campaigns that align with company branding-Manage the organization of design and marketing assets
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UF Journalism and Communications Ambassadors
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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President
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Apr 2021 - Oct 2022
Oversees the functionality of the entire organization by:-Delegating to executive board members-Working closely with Knight Division, Office of Undergraduate Affairs, and Dean’s Office for specialevents-Performing administrative duties-Keeping our ambassadors motivated
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Secretary
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Apr 2020 - Apr 2021
-Ran social media accounts (@ufjca)-Planned virtual events-Performed administrative tasks
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Ambassador
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Sep 2019 - Apr 2020
-Personally host visitors and alumni at UF CJC events-Give tours to prospective students and their families
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Focus Real Estate Group
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United States
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Real Estate
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Marketing Coordinator
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Mar 2021 - Oct 2021
-Create, plan, and post content for owned media accounts -Design materials for agents such as magazines, forms, flyers, business cards, etc. -Write copy for monthly newsletter and quarterly magazine -Establish new organizational processes to ensure ease and accessibility -Complete administrative tasks (contracts, operating in MLS, filing, email, etc.) -Create, plan, and post content for owned media accounts -Design materials for agents such as magazines, forms, flyers, business cards, etc. -Write copy for monthly newsletter and quarterly magazine -Establish new organizational processes to ensure ease and accessibility -Complete administrative tasks (contracts, operating in MLS, filing, email, etc.)
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Digital Media Intern
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Sep 2020 - Dec 2020
-Utilize Canva and Adobe Suite to design social media posts, newsletters, and more -Write blogposts to drive traffic to website -Utilize Canva and Adobe Suite to design social media posts, newsletters, and more -Write blogposts to drive traffic to website
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Project Makeover UF
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United States
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Higher Education
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1 - 100 Employee
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Photography Coordinator
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Sep 2018 - Apr 2020
-Fundraised hundreds of dollars to create positive learning environments for elementary students throughout Alachua county (four schools) -Implemented creative renovation projects -Photographed the hardworking PM volunteers, staff, captains, planning team, exec board, and alumni throughout meetings, mini makeovers, and makeovers -Directed team of photography captains in content creation -Fundraised hundreds of dollars to create positive learning environments for elementary students throughout Alachua county (four schools) -Implemented creative renovation projects -Photographed the hardworking PM volunteers, staff, captains, planning team, exec board, and alumni throughout meetings, mini makeovers, and makeovers -Directed team of photography captains in content creation
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Dance Marathon at the University of Florida
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United States
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Philanthropic Fundraising Services
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1 - 100 Employee
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Multimedia Captain
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Sep 2018 - Aug 2019
-Photographed volunteers and miracle families at micro-events throughout the year -Shot and edited both photos and video footage to be used on social media platforms -Raised $2,775 for miracle families at UF Health Shands Children's Hospital -Photographed volunteers and miracle families at micro-events throughout the year -Shot and edited both photos and video footage to be used on social media platforms -Raised $2,775 for miracle families at UF Health Shands Children's Hospital
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Silver Lining Design Group
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United States
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Events Services
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1 - 100 Employee
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Project and Media Intern
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Jun 2017 - Jun 2018
-Created content for social media accounts -Assisted in event installation and production -Created content for social media accounts -Assisted in event installation and production
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Education
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2017 - 2022
University of Florida
Advertising, Masters in Management, Graphic Design
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