Marketing Associate

• Mar 2022 - Present

Creative Marketing Specialist

• May 2021 - Mar 2022

Directly collaborated with the CEO to ideate, design, and deliver user experience-oriented omnichannel marketing campaigns. Personally directed the brand identity on all consumer-facing media, during which e-commerce conversions in the EBC Meta Shop increased by 14%. Orchestrated triweekly YouTube uploads leading to an increase in user engagement by 34% and aprox. 100 new subs per week. Directly collaborated with the CEO to ideate, design, and deliver user experience-oriented omnichannel marketing campaigns. Personally directed the brand identity on all consumer-facing media, during which e-commerce conversions in the EBC Meta Shop increased by 14%. Orchestrated triweekly YouTube uploads leading to an increase in user engagement by 34% and aprox. 100 new subs per week.

Marketing Coordinator

• Mar 2021 - May 2021

Led marketing campaigns against desalination within the Advocacy program. Managed the Advocacy team’s volunteer acquisition campaigns driven by Mailchimp’s CRM metrics which led to a 9% increase in volunteer activation across the 40k audience base. Increased user engagement across social media channels by 27%. Led marketing campaigns against desalination within the Advocacy program. Managed the Advocacy team’s volunteer acquisition campaigns driven by Mailchimp’s CRM metrics which led to a 9% increase in volunteer activation across the 40k audience base. Increased user engagement across social media channels by 27%.

Consulting Data Analyst

• Sep 2020 - Mar 2021

Built and optimized the Google Analytics account for FTL creating an overall 17% lift in goal conversions for that property. This included defining KPIs, setting up custom dashboards, creating custom reports, building precise goals for accurate completions, and distilling all these metrics into usable marketing strategies. Built and optimized the Google Analytics account for FTL creating an overall 17% lift in goal conversions for that property. This included defining KPIs, setting up custom dashboards, creating custom reports, building precise goals for accurate completions, and distilling all these metrics into usable marketing strategies.

Amazon Marketing Intern

• Jan 2019 - May 2019

Worked across 12 departments (320 employees) to develop and execute amazon marketing strategies aimed at generating consumer interest in PDM clients. Specialized in SEO for the A9 algorithm and product content curation for clients on Seller/Vendor Central. Worked across 12 departments (320 employees) to develop and execute amazon marketing strategies aimed at generating consumer interest in PDM clients. Specialized in SEO for the A9 algorithm and product content curation for clients on Seller/Vendor Central.

Staff Writer

• Aug 2017 - May 2019

Communicated stories that reflect life within the university and the surrounding community. Ideated weekly with the newspaper staff to realize our best potential as a newspaper. Scheduled and conducted interviews, tracked down stories, and attended events in journalistic pursuit. Communicated stories that reflect life within the university and the surrounding community. Ideated weekly with the newspaper staff to realize our best potential as a newspaper. Scheduled and conducted interviews, tracked down stories, and attended events in journalistic pursuit.