Account Executive

• Aug 2022 - Present

As a proactive Public Relations Account Executive, I thrive on collaborating with clients across diverse industries like Ecommerce, Fintech, Venture Capital, and Agritech. My key contributions encompass crafting and executing strategic communication plans, deftly handling crisis situations, spearheading impactful mega rebranding and video campaigns, and orchestrating compelling social media initiatives. With meticulous attention to detail, I closely monitor media coverage and cultivate strong relationships with key media outlets, effectively harnessing their power to amplify brand visibility and raise awareness. Show less

Market research

• Feb 2019 - Jun 2022

As a versatile freelancer, I've had the privilege of collaborating with major players across a wide array of sectors, including Ecommerce, Hospitality, Edutech, Retail, Fintech, Fast Food Chains, Fashion, Automotive, and more. My expertise lies in making meaningful contributions to brands' marketing campaigns, providing valuable insights to craft campaigns and products that deeply resonate with their target audience. Additionally, I have played a pivotal role in assisting brands in crucial decisions, such as selecting brand ambassadors, defining themes, and curating product portfolios. It was immensely fulfilling to leverage my skills and creativity to drive brand success and create memorable experiences for diverse audiences. Show less

Volunteer

• Nov 2018 - Jan 2019