Experience

Gigantik

• United States
• Software Development
• 1 - 100 Employee

• Co-Founder | Chief Revenue Officer

  • May 2018 - 5 years 8 months

  Greater Atlanta Area Through Gigantik - our whitelabeled end-to-end web3 platform - we enable enterprise brands to bring web3 projects to life while truly owning the customer experience. We do this through: 1) Mint and distribute NFTs through distribution mechanics like packs, auctions, open editions, private redemptions and more. 2) Built-in utility activations - snapshots, airdrops, challenges and token gating. Plus turn on an integrated secondary marketplace for a branded trading experience that your… Show more Through Gigantik - our whitelabeled end-to-end web3 platform - we enable enterprise brands to bring web3 projects to life while truly owning the customer experience. We do this through: 1) Mint and distribute NFTs through distribution mechanics like packs, auctions, open editions, private redemptions and more. 2) Built-in utility activations - snapshots, airdrops, challenges and token gating. Plus turn on an integrated secondary marketplace for a branded trading experience that your customers can trust. 3) Web3 analytics dashboard monitoring unique owners along with primary and secondary marketplace activity. We've built the most scalable and trusted web3 platform in the industry. Major brands trust Gigantik for their web3 activations. Learn more at www.gigantik.io. Show less



Kabbage from American Express

• United States
• Financial Services
• 1 - 100 Employee

• Head of Customer and Partner Marketing

  • Aug 2014 - May 2018

  Greater Atlanta Area Kabbage is a global financial services, technology and data platform serving small businesses. Since 2011, Kabbage has provided over $4BN in funding to over 140,000 small businesses. I was hired to build out the Customer Marketing team at Kabbage during a high growth phase. During my time at Kabbage, I grew the team from 1 to 10 people, building out capabilities in marketing automation, customer analytics, research and brand/copywriting. I was responsible for building the strategy for… Show more Kabbage is a global financial services, technology and data platform serving small businesses. Since 2011, Kabbage has provided over $4BN in funding to over 140,000 small businesses. I was hired to build out the Customer Marketing team at Kabbage during a high growth phase. During my time at Kabbage, I grew the team from 1 to 10 people, building out capabilities in marketing automation, customer analytics, research and brand/copywriting. I was responsible for building the strategy for how we convert and retain customers, leveraging both Marketing and Sales to drive revenue for the business. In addition, I was selected to manage the Partner Marketing group, which was responsible for 1) partner strategy (lead gen, content and referral) to grow one of the top three acquisition channels for the company and 2) consulting with strategic bank partners to develop marketing strategies to enable success on the Kabbage platform. Key accomplishments: ► Led all marketing efforts to generate revenue from existing customers, including marketing automation, loyalty strategy, promotion development and collaboration with Inside Sales team, resulting in 40% year over year growth from existing customers ► Grew Customer Marketing team from 1 to 8 people, hiring talent that managed marketing automation, customer loyalty and research and insights for the company ► Developed go to market strategies for all new products and features, including the Kabbage Card which gained 20% adoption in first two months of general availability (50% with new customers) ► Managed all marketing automation and lifecycle campaigns, including email, mobile push notifications and sales team integration which directly drove $50-$60MM / month in loan originations ► Served as business sponsor for comprehensive customer segmentation analysis which has guided strategy across marketing, risk and product teams Show less



rDialogue, a Bond company

• United States
• Advertising Services
• 1 - 100 Employee

• Client Strategy Partner

  • Mar 2012 - Jul 2014

  Greater Atlanta Area rDialogue is an independent customer marketing firm that accelerates the development of smart and profitable relationships between leading brands and customers. I led and managed client projects, with an emphasis on relationship marketing, loyalty strategy and marketing communications. In addition, I played an active role in business development, serving as lead proposal writer and supporting client pitches for multiple successful new pieces of business. I was originally hired as a… Show more rDialogue is an independent customer marketing firm that accelerates the development of smart and profitable relationships between leading brands and customers. I led and managed client projects, with an emphasis on relationship marketing, loyalty strategy and marketing communications. In addition, I played an active role in business development, serving as lead proposal writer and supporting client pitches for multiple successful new pieces of business. I was originally hired as a general strategist in supporting client projects but was soon promoted to a partner where I would both lead the strategy and grow the account. Key accomplishments: ► Redesigned the loyalty strategy for major hotel group from initial program concept through detailed functional, creative and technology requirements ► Led the development of a segment based loyalty strategy for the nation’s leading automobile auction company, with projected incremental revenue of $35MM ► Built and presented financial models to executive level leadership for $5-15MM marketing investments across a range of business models

• Client Strategy Associate

  • Aug 2010 - Mar 2012

  Greater Atlanta Area Strategy consulting with a focus on CRM, loyalty and social.



Clarity Group, Inc.

• Associate

  • Jan 2009 - May 2010

  Chapel Hill, NC While in business school, I worked directly with CEO of this boutique consulting firm on projects adding value to clients. I created a social media strategy for their small business and non-profit clients, which included the creation of a white paper and web site content.



B Lab U.S. & Canada

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Sustainability Audit Associate

  • Jun 2009 - Jul 2009

  As a summer internship during business school, I reviewed social/environmental practices of B Corporations, a group leading the effort to create transparent and quantifiable sustainability metrics.



Massachusetts Campus Compact

• Civic and Social Organizations

• Director of Strategic Partnerships

  • Jul 2004 - Jul 2008

  Provided direction and vision to the organization through developing new funding relationships with both state and federal entities as well as private foundations. Strengthened and developed partnerships with external organizations that added value to organization and its 74 college campus membership.

• AmeriCorps*VISTA Leader

  • Jul 2002 - Jul 2004

  Recruited and trained 26 member corps that strengthened anti-poverty related initiatives at 25 Massachusetts colleges. Promoted from member to VISTA Leader in 2003.