Chief Operating Officer

• Aug 2023 - Present

Project Leader

• Nov 2020 - Aug 2023

Leading XR, web, app and branding projects from discoveries to campaign launches. I collaborate closely with graphic, UIUX designers, gameplay programmers, 3D artists, and external consultants. Currently, I oversee the allocation and optimization of our capacity planning, ensuring cross-functional team’s alignment with strategic priorities. My commitment to continuous improvement has allowed me to identify process and tool enhancements, driving the team towards efficiency and excellence.Together with the PMO, we drive projects from pre-project, to pre-production, production, delivery and post-delivery follow up phases. Through creating a solid project plan with vision and goals, grooming backlog, and other scrum ceremonies, we identify dependencies within and across projects, and to make sure user stories are estimated and arranged in the correct order. Show less

Founder

• Sep 2021 - Sep 2023

It started off as a passion project to share authentic Asian recipes, and the tips and tricks I learnt from my grandparents. But I challenged myself to take this opportunity to practice what I have learnt within graphic design, visual communications, and marketing. NET.WOK was hence launched to create an interactive cooking experience designed to bring people together. It's a concept of 50% making new connections (NET) and 50% cooking Asian food (WOK), for those of you who are new in town or want to arrange a team-building activity, or for those who just want to learn more about Asian cooking. Show less

Business Developer

• Sep 2019 - Apr 2020

A tech innovation agency that offers strategy workshops to design execution. Conducting various competitor and industry analyses was one of my main tasks, alongside event budgeting and proposal drafting. I have also gained a deeper understanding of different CRMs and sales pipeline practices. • Structured strategic sales pipeline and outreach practices • Conducted extensive competitor analysis and industry analysis • Involved in key account planning, budgeting, event planning, proposal drafting, and meeting preparation • Performed business outreach to international and local leads • Managed the usage of CRM tools across teams • Reported directly to the Head of Business Development Show less

Business Developer

• Jan 2019 - May 2019

• Provided professional consultation to prospective customers on relevant courses • Maintained strong and healthy customer relationships • Facilitated in marketing and communication activities • Developed professional enrichment curriculums targeted from kindergarten students to adults • Designed course syllabus and lesson materials • Provided professional consultation to prospective customers on relevant courses • Maintained strong and healthy customer relationships • Facilitated in marketing and communication activities • Developed professional enrichment curriculums targeted from kindergarten students to adults • Designed course syllabus and lesson materials

Digital Creative Marketer

• Oct 2018 - Jan 2019

• Conducted market research on consumer perception • Developed the best-fit segmentation strategies • Developed strategic brand positioning guidelines for clients • Coordinated in the CRM usage • Assisted in events and tradeshows planning • Assisted in copywriting tasks • Optimised social media management system to maximize audience reach and engagement • Conducted market research on consumer perception • Developed the best-fit segmentation strategies • Developed strategic brand positioning guidelines for clients • Coordinated in the CRM usage • Assisted in events and tradeshows planning • Assisted in copywriting tasks • Optimised social media management system to maximize audience reach and engagement

English Personal Tutor

• Jun 2015 - Nov 2018

• Designed teaching materials to consolidate students’ English proficiency• Delivered English classes to adults in groups of 4 to 20 students

Service Officer

• Jun 2015 - Nov 2018

A worldwide English language Institute that provides English courses to adults.I assisted in resolving customers’ inquiries at the service desk and following up with class bookings. In a team of 8, we also managed lead distribution that could achieve monthly KPIs, and managed client relationships through private consultation on a daily basis .

Marketing Assistant

• Jul 2017 - Sep 2017

• Maintained up-to-date social media channels (i.e. Instagram, Facebook, Pinterest) • Monitored expenses and initiate promotional activities and translate into sales • Actively supported the distributors in the field of marketing and PR • Designed new campaigns and creative pictures through Figma and Sketch • Synchronised over thousands of product pictures on multiple web stores (NeXtime web-store, Amazon, Bol.com, Youku, Taobao) • Translated all product information from English to Chinese and from Chinese to English • Created blog posts in both English and Chinese Show less