Parinyada Dan-apiraksakul

Personalize Solutions and Customer Experience Partner (Product Manager) at Roche Thailand
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Location
Bangkok, Bangkok City, Thailand, TH

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Experience

    • Thailand
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Personalize Solutions and Customer Experience Partner (Product Manager)
      • Nov 2022 - Present

      Thailand Marketing Budget & Strategy : - Marketing Plan and create campaign for increasing values of product and brand - Budget planning / tracking and consolidating relevant analytic and ROI KPI - Proactive source and share with internal stakeholders actionable competitive market analysis - Cooperate with Internal team / Global team / Distributor / Agency / Partner / Influencer & KOL Marketing Communication & Customer Experience : - Manage and plan online marketing strategy in… Show more Marketing Budget & Strategy : - Marketing Plan and create campaign for increasing values of product and brand - Budget planning / tracking and consolidating relevant analytic and ROI KPI - Proactive source and share with internal stakeholders actionable competitive market analysis - Cooperate with Internal team / Global team / Distributor / Agency / Partner / Influencer & KOL Marketing Communication & Customer Experience : - Manage and plan online marketing strategy in Social media / Website / YouTube / SEO / SEM - Develop POP and brand visibility to support campaign in OTC - Develop customer royalty program Accu Chek Reward and create CRM program for consumers - Identify customers needs & create value of MySugr Application to align with company vision and the highest benefit of the patient Product Management : - Focusing BGM product and Digital Solution with MySugr application - Work closely with Supply Chains department and Distributor to create for product developing & redressing. - Contribute to actionabletraing and progress of Sales team by feedback and customer onsite - Product Training E-Commerce : - Create promotion campaign align with e-commerce platform and special event - Manage and promote online shop with SEO & SEM campaign to leading consumers to the shop Global Collaboration : - Implement globally developed tool and assets customize for local use as applicable, e.g. Voice of customers / email campaign / Website / E-Commerce - Create campaign value of SMBG to support all country Show less

    • United States
    • Wellness and Fitness Services
    • 100 - 200 Employee
    • Assistant Marketing Manager
      • Jun 2017 - Oct 2022

      Thailand • Marketing strategic planning and budget planning for all product • Product Development Focus on 4 Products : Blood pressure Monitor / Nebulizer / Thermometer / Body Composition Scale • Manage and plan online marketing strategy in Social media / Website / YouTube / SEO / SEM / Microsite • Creating and managing all event for promoting brand/ brand communication / Lead generation • Develop Application Omron Connect & HealthGift program to motivate product using & promote brand… Show more • Marketing strategic planning and budget planning for all product • Product Development Focus on 4 Products : Blood pressure Monitor / Nebulizer / Thermometer / Body Composition Scale • Manage and plan online marketing strategy in Social media / Website / YouTube / SEO / SEM / Microsite • Creating and managing all event for promoting brand/ brand communication / Lead generation • Develop Application Omron Connect & HealthGift program to motivate product using & promote brand awareness • Develop POP and brand visibility to support campaign • Cooperate with Internal team / Global team / Distributor / Agency / Partner / Influencer & KOL Show less

    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Sales and Marketing Supervisor
      • Feb 2016 - Sep 2017

      Bangkok Metropolitan Area, Thailand • Responsible for planning and budgetary control of digital marketing activities • Manage digital marketing strategy and plan including a social media strategy, manage corporate website • Manage online brand and product campaigns to raise brand awareness and rebranding the old brand to create the new perception • Created contents for SEO / SEM for website ranking and created contents for social media all channel • Created promotion campaign for offline and online • Co Privilege… Show more • Responsible for planning and budgetary control of digital marketing activities • Manage digital marketing strategy and plan including a social media strategy, manage corporate website • Manage online brand and product campaigns to raise brand awareness and rebranding the old brand to create the new perception • Created contents for SEO / SEM for website ranking and created contents for social media all channel • Created promotion campaign for offline and online • Co Privilege with partner for redemption campaign • Implementing, monitor campaign results, analyze key metrics and providing monthly report. • Leading and planning CRM activities. • Seeking out new opportunities for online marketing campaigns. • PR and Communication all brands : Jewelry in online and offline Show less

    • Thailand
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Integrated Marketing Communication Supervisor
      • Feb 2015 - Feb 2016

      Silom, BKK • Responsible for planning and budgetary control of digital marketing activities • Manage digital marketing strategy and plan including a social media strategy, manage corporate website • Manage online brand and product campaigns to raise brand awareness and rebranding the old brand to create the new perception • Created contents for SEO / SEM for website ranking and created contents for social media all channel • Created promotion campaign for offline and online • Co Privilege… Show more • Responsible for planning and budgetary control of digital marketing activities • Manage digital marketing strategy and plan including a social media strategy, manage corporate website • Manage online brand and product campaigns to raise brand awareness and rebranding the old brand to create the new perception • Created contents for SEO / SEM for website ranking and created contents for social media all channel • Created promotion campaign for offline and online • Co Privilege with partner for redemption campaign • Implementing, monitor campaign results, analyze key metrics and providing monthly report. • Leading and planning CRM activities. • Seeking out new opportunities for online marketing campaigns. • PR and Communication all brands : Watch / Jewelry and Gold both in online and offline Show less

    • Sales & Marketing Manager
      • Mar 2013 - Feb 2015

      Thailand - Responsible for Sales target and overall business performance - Budget Control - Develop the local sales strategy/pricing in accordance to the company’s defined strategy - Promotion Campaign - Managing and coaching sales team/business partners - Co Promotion / Co Partnership - Planning for Sales and marketing activities - Planning for campaign and be a project manager - People management, customer relationship and administration etc......

    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2009 - Feb 2013

      Rama 6 rd, BKK Thailand - Maintain strong customer relationships to meet agreed targets, monitoring sales performance and product competitiveness in market, explore opportunities for higher sales and customer loyalty - Convey product (jewellery) and promotion to customers both individual and group level - Forecast, evaluate and analyse sales with profit margin control and control budgetl for planning the campaign in each Quarter. etc...

    • Singapore
    • Hospitality
    • 100 - 200 Employee
    • Guest Service Officer
      • Mar 2008 - Jan 2009

      Sukhumvit rd, BKK Thailand Provide professional and friendly service for VIP guest as " Service Mind " and give the attraction information in Thailand for guests and make impression for them.

Education

  • Mahidol University
    Master's Degree, Marketing Management
    2012 - 2014
  • King Mongkut's Institute of Technology Ladkrabang
    Bachelor's Degree, Japanese Language and Literature
    2000 - 2004

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