Director Research Services

• Dec 2021 - Present

As part of the Leadership team at Escalent, I focus on owning client relationships, lending subject matter expertise and developing thought leadership in research and spearheading quality execution on multiple engagements. I specialize in subject matter expertise and research technique innovation for solutioning client situations, as well as building innovative thought ware within research techniques such as secondary, ethnographic, behavioral, FGDs, dip stick quantitative surveys, among others. This includes thinking through frameworks such as path to purchase, business model realignment, consumer personas, etc. We are a team of 800 across 10 countries, and we guide the world’s leading brands through big decisions. Learn more at https://escalent.co #NewBeginnings #Insights #MRX #ThinkEscalent #Data

Manager (Pursuit Excellence; Revenue Multiplier)

• Feb 2017 - Dec 2021

Solution building and eminence – Revenue Multiplier (RMx) framework• Elevated position from offshore research lead to Equal Thought Partner in evolving the framework • Engaged with leadership to explore joint-go-to-market opportunities in domains such as fintech, e-commerce, ride-hailing and co-working spaces• Collaborated internationally to conduct workshops and networking events for international audience comprising CXOs, policy makers and think tanks• Contributed as a co-author in Wall Street Journal articles and Strategic News Services special edition papers, embodying the entire repertoire of work around RMx• Networked with internal risk and quality compliance teams, general counsel’s office and external writers and marketers to get the publications off the pressProgram Management – Advisory Proposal Studio• Built the Advisory Proposal Studio from the grounds up, as a bespoke team to standardize the proposal curating experience for internal stakeholders• Liaised with the Advisory Commercial Office in defining the metrics of the team, hiring the right talent and positioning across firm capability hubs• Worked with senior pursuit leaders in program managing the Proposal Studio and enabling tangible outcomes on metrics supporting Advisory wins and Pursuit Excellence• Collaborated with other areas of the Commercial Office such as Client Labs, Accelerator programs and Pricing CoE to develop a “one voice” positioning• Championed a gamified approach towards driving winning proposals• Proactively worked with client service professionals to align pursuit pipeline with sales activities and win-loss analysisLearning and development• Co-developed and delivered training to Managers and Senior Consultants on areas such as engagement profitability, thought structuring and research techniques

Assistant Manager- Telecom & Media Research

• Oct 2014 - Feb 2017

Building on my 10 years of experience in the TMT research space, my role at KPMG involved canvassing the research requirements of onshore practitioners across sales enablement, client engagement and eminence building.

Senior/ Team Lead

• Jul 2012 - Oct 2014

Business Research within KPMG Global Services' Research, Analytics and Knowledge (RAK) segment, with specific focus on telecom and media. Nature of assignments comprise company and industry assessment, competitive intelligence, generating strategic insights and authoring thought leadership content on subjects such as next generation networks, data monetization in the advertising space, legal distribution of time and space shifting tv content, and investment strategies of cable companies.

Team Leader

• Jan 2011 - Jul 2012

Full time research resource for BT Global Services. While in this role had extensive exposure to BT's Global Partners landscape, as well as supporting the UK Customer Insights team with data driven research. Full time research resource for BT Global Services. While in this role had extensive exposure to BT's Global Partners landscape, as well as supporting the UK Customer Insights team with data driven research.

Senior Research Analyst

• May 2007 - Dec 2010

Student, PGDBM

• Jul 2005 - May 2007