Experience

Fatmen

• India
• Advertising Services
• 1 - 100 Employee

• Head of Business

  • Oct 2022 - Present



MullenLowe Lintas Group

• India
• Advertising Services
• 700 & Above Employee

• Executive Vice President

  • Apr 2019 - Jan 2021

  Led key businesses that delivered revenue of around USD 2.5 mil USD Partnered and built relationships with key clients in CXO positions. Key businesses - Tata Motors, Axis Bank, Surf (DiG), Wheel, Godrej HIT (GCPL), Sun Pharma, Mumbai Indians, Burger King etc. Key lead of the pitch team that won TATA Motors and subsequently set-up cross functional team of mainline, digital-tech-content and on-ground to deliver integrated campaigns that made TATA Altroz a major success in the very… Show more Led key businesses that delivered revenue of around USD 2.5 mil USD Partnered and built relationships with key clients in CXO positions. Key businesses - Tata Motors, Axis Bank, Surf (DiG), Wheel, Godrej HIT (GCPL), Sun Pharma, Mumbai Indians, Burger King etc. Key lead of the pitch team that won TATA Motors and subsequently set-up cross functional team of mainline, digital-tech-content and on-ground to deliver integrated campaigns that made TATA Altroz a major success in the very heated premium hatch segment. Conceptualised and delivered an industry first innovation – A voice BoT ‘Talk to Tata Altroz’. A Google based voice utility/ engagement that spanned the consumer’s Altroz ownership journey (from investigation to test drive and continuing to car service). https://youtu.be/-462Dz6XuMs https://youtu.be/da2tjWgqzcg Conceptulised and delivered a mobile game for the IPL 2020 campaign where TATA Altroz was a sponsor. This engagement lasted the entire IPL duration. https://youtu.be/bCbYW8zCqZI Conceptulised and partnered a digital cum on-ground activation for TATA Altroz as part of the Mumbai Marathon sponsorship. This engagement helped participants get real time in-race analysis to achieve their ‘gold standard’ performance. Worked closely with client leadership in start-ups to successfully relaunch business models e.g., FreeCharge (from Recharge platform to Peer-to-Peer platform to Payments platform) or Grofers (from Quick delivery model to Monthly Grocer). Awards - Smarties APAC Awards Bronze for TATA Altroz Voice BoT in Mobile Audio/ Voice category.

• Sr VP & Unit Head

  • Jul 2015 - Mar 2019

  Led a unit with P&L and business development responsibilities. Managing a diverse portfolio of businesses including Unilever PureIt (Water & Air Purifier - Global Markets/ Multi-Country Campaign Planning and Strategy), Start-Ups like FreeCharge & Urban Ladder, Sun Pharmaceuticals (Volini, Revital, Absorb), Engro and Mayfair (FMCG - Pakistan Companies) and Saint Gobain. Led a cross cultural team from India & China to successfully rebrand & relaunch Unilever’s water purifier brand… Show more Led a unit with P&L and business development responsibilities. Managing a diverse portfolio of businesses including Unilever PureIt (Water & Air Purifier - Global Markets/ Multi-Country Campaign Planning and Strategy), Start-Ups like FreeCharge & Urban Ladder, Sun Pharmaceuticals (Volini, Revital, Absorb), Engro and Mayfair (FMCG - Pakistan Companies) and Saint Gobain. Led a cross cultural team from India & China to successfully rebrand & relaunch Unilever’s water purifier brand (QinYuan) in China.

• Senior Vice President

  • Jan 2014 - Jun 2015

  To manage, develop and deploy communication mix for Fair & Lovely. Regions included India, SA , SEA, ME and Africa.

• Vice President

  • Apr 2009 - Jan 2014

  Key Clients: Unilever & Coca-Cola India To develop communication strategy and advertising for some of the key Unilever brands namely Household Cleaner brands for South Asia, South East Asia & ANZ and Wheel (the largest selling detergent brand) for India



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Client Services Director

  • Sep 2007 - Nov 2008

  Managed key accounts consisting of Lux Soap from Unilever, DSP BlackRock Mutual Fund, Godrej and Ahuja Builders Managed key accounts consisting of Lux Soap from Unilever, DSP BlackRock Mutual Fund, Godrej and Ahuja Builders



Rediffusion DY&R

• Advertising Services
• 1 - 100 Employee

• Client Services Director

  • Oct 2006 - Sep 2007

  Managed key accounts consisting of Nycil Prickly Heat Powder from Heinz, XtraPremium/ XtraMile from IndianOil Managed key accounts consisting of Nycil Prickly Heat Powder from Heinz, XtraPremium/ XtraMile from IndianOil



Triton Communications Unofficial

• Advertising Services
• 1 - 100 Employee

• Account Director

  • 1998 - 2006

  Part of the core team that managed the key brands of Paras Pharmaceuticals - Moov, D'Cold, RingGuard, SetWet, Dr. Lips Part of the core team that managed the key brands of Paras Pharmaceuticals - Moov, D'Cold, RingGuard, SetWet, Dr. Lips