Experience

Proud Group

• Thailand
• Travel Arrangements
• 1 - 100 Employee

• Senior Public Relations Manager

  • Dec 2018 - Present

  • Serve as the lead in managing ongoing priorities and new product and campaign launches or Event from ideation through to execution. Support cross-functional efforts, by representing the PR team in meetings, partnering closely with teams across the company to manage cross- functional workflows. • Lead on the development and implementation of Communication plans (Digital Marketing & Offline) • Develop and manage public relations campaigns. Day-to-day activities include but not limited to: brand advocacy, media outreach, product publicity. • Develop compelling written content of Press release, Social Media, Q&As, statements, talking points, briefings, award nominations, and media pitches. • Cultivate relationships with key media and coordinate influencer seeding • Identify media trends and identify press opportunities while acting as an advisor to the broader PR team on what key moments we should be capitalizing on. Possess the ability to identify what trends will resonate in different markets and to build strong narratives and concepts that will drive earned media. • Maintain and build media outreach programs. • Oversee coordinator on media monitoring & measurement; final gate keeper of earned formula check sheets in PR tracker for ALL divisions. • Lead event publicity for all property • Manage PO writing & program budgets • Update weekly PR & Events calendar. • PR Activities Such as Press Conference, Press Visit, Press Trip or Press Tour Show less



The Mall Group

• Thailand
• Retail
• 700 & Above Employee

• Corporate Public Relations Division Manager

  • Apr 2018 - Nov 2018

  • Planning, developing and implementing PR &Marketing plan both online and offline • Write and produce presentations and press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos. • Prepare Material for communications such as photo, video, poster, artwork, etc. • Maintain a successful analysis of the competitors’ marketing and other communication activities to develop and maintain a competitive edge. • Ensure that effective and efficient day-to-day internal and external communications are implemented both online and offline media. • Involve in organizing promotional events such as press conferences, product launch, etc. • Provide clients with information about new promotional opportunities and current PR. • Be the point of contact for general inquiries from the public, the press, and related organization campaigns progress. • Actively create a strong image for The Mall Group. • Manage all photo shoots, interviews and filming at the venue. • Develop and maintain strong media relations to maximize media coverage. • Develop and maintain a media kit and ensure that it is up-to-date. Show less



Central Watsons Co., Ltd

• Public Relations Specialist

  • Aug 2017 - Mar 2018

  Strategic PR management and execution • Create and develop appropriate external / internal PR communication plans and strategies for corporate, promotions, and Watsons own brands by planning and developing a comprehensive Communications strategies to enhance Watsons brand performance i.e. brand awareness, image, reputation. • Proactively work cross-functional within the organization for achieving PR and marketing communications objectives. • Press Conference , Press tour and press visit. • Manage external PR partners for news gathering, write and distribute press release, draft speeches, brochures or any communication materials to ensure consistent PR messages with appropriate tone of voice. • Writing and editing in-house magazines, speeches, articles and annual reports Media and stakeholder relations management • Build and maintain professional relationships with key media to maximize positive publicity and strengthen corporate brand image and a good relationship with stakeholders based on business plan. Corporate / PR / CSR event organization and management • Proactively lead and work with agencies (i.e. event, PR, ad agencies) for planning and implementing activities to achieve PR objectives. • Organize and manage end-to-end PR events such as Corporate CSR, branding and media- related events to generate positive share of voice and gain high-quality PR value. Report preparation and corporate information management • Monitor media coverage, keep proper clippings on file and prepare monthly media mileage. • Work closely with regional to launch assigned projects on time and submit PR reports which include weekly and monthly reports. • Act as a central intelligence who collects, sorts, manages, and provides corporate facts and information and updates. Work cross-functionally within the business unit or with the regional groups to ensure accurate utilization of corporate information on various touch points i.e. on website, social media, print material Show less



Central Food Retail Group (CFG)

• Thailand
• Retail
• 300 - 400 Employee

• Public Relations Specialist

  • Aug 2014 - Jul 2017

  PR Duties • Planning, developing and implementing PR plan • Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email • Writing and distributing press releases for delivery to targeted media • Collating and analysing media coverage • Writing and editing in-house magazines, speeches, articles and annual reports • Preparing and supervising the Invitations Letter and Guest List for Events • Organizing events including press conferences, exhibitions, open days and press tours • Maintaining good contacts and relationships with editors and journalists. • Maintaining and updating information on the organization’s website • Managing the PR aspect of a potential crisis. Government Relations Duties • Planning , implement and strengthen of company joint projects and events with government agencies according to corporate image strategy • Building and enhancing network and relationships with key governmental and public organization circles to maximize means and capability to facilitate company operation and corporate initiatives • Review and issue weekly report on trend and key development in political, government and public organization issues related to company and retail industry • Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs Show less



Future Park Society

• Retail
• 1 - 100 Employee

• Public Relations Officer

  • Apr 2013 - Jul 2014

  • Developing and implementing communication strategies for the organization, and advising management on communication issues and strategies• Keeping an eye on public opinion about an organization or specific issues• Planning public relations programs including the preparation of cost budgets• Maintaining good contacts and relationships with editors and journalists.• Keeping up to date with current affairs as well as industry related and local news.• Organizing events including press conferences, exhibitions, open days and press tours.• Preparing invitations letter and guest list for events• Writing press releases, articles and then submitting them.• Editing newsletters and in-house magazines• Taking lead CSR Project. Show less

• Internal Activities & Communications Officer

  • Apr 2011 - Mar 2013

  Internal Activities• drafting operational timelines and plans for delegated employee activities• developing and implement plans for specific internal activities that coodinnate with marketing strategy• Managing a program of employee communications, writing and producing imaginative promotional materials to attract and recruit activities participants.• delivering participant management program to maximize participants enjoyment from events confirming list of participantInternal Communications• Developing and managing internal communications activities that involve engage and inform staff across the company.• Creating print and electronic material to communicate messages and ideas. By using layout, color, typography and images.• Developing and managing company’s intranet site, Social network, Face book, ICON, including design, content and technical functions, to ensure that it is useful for employee and content is up-to-date, accurate and consistent with company style guide. Show less



Bangkok Airways

• Thailand
• Airlines and Aviation
• 700 & Above Employee

• Employee Relations Officer

  • Nov 2010 - Jan 2011

  • Co-ordinate with staff at all levels in all departments, services providers, Develop a companywide employee engagement program Building relationships with internal stakeholders to make sure that people feel connected, informed and motivated about their role in achieving success. • Developing effective relationships with the business to promote good employee relations across the organization such as internal activities or internal communications • Effective case management of people related issues such as: disciplinary, performance management, employment tribunals, grievance and absence management. Show less