Surbhi Parashar
Director of Content Marketing at Holidify- Claim this Profile
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Spanish Elementary proficiency
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Bio
Anyone would be lucky to have a manager like Surbhi! Coming from a very different background, I took some time to learn the basics of online content writing. She identified my potential and had always been very kind and patient with me when I was learning. She had always encouraged me and given constructive feedback. It was a great learning experience working with her.
Surbhi is a great manager! I had the benefit of working with her at my first job and she made the transition absolutely smooth and inspiring. From starting as a Content Writer to becoming the Social Media Manager at Holidify, Surbhi played an immense role in my career growth. She not only provided me with recurring opportunities but with her guidance, motivation and experience I was able to learn a great deal about content marketing. She is always open to discuss new ideas and suggestions while balancing her roles as a mentor and an SEO expert with efficient professionalism. I learned a lot about leadership from Surbhi and it was a pleasure to be able to learn from her! Any employee would be lucky to have Surbhi as a manager.
Anyone would be lucky to have a manager like Surbhi! Coming from a very different background, I took some time to learn the basics of online content writing. She identified my potential and had always been very kind and patient with me when I was learning. She had always encouraged me and given constructive feedback. It was a great learning experience working with her.
Surbhi is a great manager! I had the benefit of working with her at my first job and she made the transition absolutely smooth and inspiring. From starting as a Content Writer to becoming the Social Media Manager at Holidify, Surbhi played an immense role in my career growth. She not only provided me with recurring opportunities but with her guidance, motivation and experience I was able to learn a great deal about content marketing. She is always open to discuss new ideas and suggestions while balancing her roles as a mentor and an SEO expert with efficient professionalism. I learned a lot about leadership from Surbhi and it was a pleasure to be able to learn from her! Any employee would be lucky to have Surbhi as a manager.
Anyone would be lucky to have a manager like Surbhi! Coming from a very different background, I took some time to learn the basics of online content writing. She identified my potential and had always been very kind and patient with me when I was learning. She had always encouraged me and given constructive feedback. It was a great learning experience working with her.
Surbhi is a great manager! I had the benefit of working with her at my first job and she made the transition absolutely smooth and inspiring. From starting as a Content Writer to becoming the Social Media Manager at Holidify, Surbhi played an immense role in my career growth. She not only provided me with recurring opportunities but with her guidance, motivation and experience I was able to learn a great deal about content marketing. She is always open to discuss new ideas and suggestions while balancing her roles as a mentor and an SEO expert with efficient professionalism. I learned a lot about leadership from Surbhi and it was a pleasure to be able to learn from her! Any employee would be lucky to have Surbhi as a manager.
Anyone would be lucky to have a manager like Surbhi! Coming from a very different background, I took some time to learn the basics of online content writing. She identified my potential and had always been very kind and patient with me when I was learning. She had always encouraged me and given constructive feedback. It was a great learning experience working with her.
Surbhi is a great manager! I had the benefit of working with her at my first job and she made the transition absolutely smooth and inspiring. From starting as a Content Writer to becoming the Social Media Manager at Holidify, Surbhi played an immense role in my career growth. She not only provided me with recurring opportunities but with her guidance, motivation and experience I was able to learn a great deal about content marketing. She is always open to discuss new ideas and suggestions while balancing her roles as a mentor and an SEO expert with efficient professionalism. I learned a lot about leadership from Surbhi and it was a pleasure to be able to learn from her! Any employee would be lucky to have Surbhi as a manager.
Credentials
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Communication Skills
Amity University NoidaJul, 2010- Nov, 2024
Experience
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Holidify
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India
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Technology, Information and Internet
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1 - 100 Employee
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Director of Content Marketing
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Jun 2020 - Present
• Leading a team of full-time Content Managers and Senior Content Managers that cater to different verticals like marketing, social media, and structured content on the website• Working on Product SEO strategies to grow the website• Identifying traffic growth opportunities by analyzing data to scale content, creating projects, and aligning the team to work on• Creating editorial guidelines by understanding the user requirements and ensuring that all content is as per Holidify guidelines, consistent in terms of style and quality, and optimized for search and user experience • Providing recommendations on existing and new content based on thorough data analysisContinuously Improving CMS interface with the help of tech team to improve the content, tackle inefficiencies and scale content
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Content Marketing Manager
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Mar 2017 - Jun 2020
• Leading the Content Development Projects: Responsible for ideation, curation and implementation of all the content creation• Led content strategy to grow traffic by 100% YoY from 2016 to 2019 and reached the milestone of 10 million monthly sessions in Dec 2019.• Hiring, managing, training and leading a team of 14 in-house content writers and managers and over 100 outsourced content developers.• Leading the facilitation of structuring content and on-page SEO optimisation of web pages and blogs.• Constantly evolving content strategies based on trends and understanding traveller requirements
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MSL (Global)
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France
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Public Relations and Communications Services
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700 & Above Employee
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Account Executive
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Mar 2016 - Feb 2017
Project 1: Coca-Cola• Worked closely with the Corporate Communication team and assisted them internal and external communication collaterals on a day-to-day basis• Responsible for understanding the needs of the Brands teams and HR and helping the PR team in devising the communication strategies• Monitored industry and market competition to devise relevant media strategies• Coordinated with impact agency, news monitoring agencies, affiliates and stringers from India and other South West Asian Countries (Bangladesh, Sri Lanka, Maldives, Nepal and Bhutan) Project 2: DLF5• Served as the primary media contact for all the events• Strategised key messages and, implemented and facilitated Public Relations exercise for DLF5 by being the day-to-day point of contact for the client• Managed media outreach and perception by effective developing communication plans to meet client objectives• Ensured integration of strategies across multiple audience outreach efforts• Regularly engaged with media and bloggers on behalf of the client
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Adfactors PR
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India
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Public Relations and Communications Services
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700 & Above Employee
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Associate Account Executive
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Jun 2015 - Mar 2016
•Executed Media Relations Tactics and plans for leading clients in the Real Estate and Energy Sector. ACME, Credai NCR, Emaar MGF •Online Reputation Management - Constantly monitored the reputation of the client Pizza Express on social media by responding to customer feedback•Worked as an embed at Jaypee Hospital and performed the following tasks: -Managed the media outreach, served as day-to-day client contact, monitored and engaged media on behalf of the client, produced media results that supported client goals-Generated story ideas by regularly meeting the doctors
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Indraprastha Apollo Hospitals New DELHI
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Wellness and Fitness Services
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300 - 400 Employee
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Corporate Communications Intern
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Jun 2014 - Aug 2014
• Drafted the CSR Proposal and budget for the year 2014• Coordinated all the media shoots in hospital• Monitored news on daily basis and identified the latest trends in the health sector• Helped the internal team and the PR agencies in organising and executing press conferences
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Deepalaya
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India
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Non-profit Organizations
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1 - 100 Employee
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Public Relations Intern
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Jun 2011 - Jul 2011
• Organised Cervical Cancer Awareness Camp for women in Sanjay Colony slums in Okhla• Organised a Press Conference and managed to garner coverage in leading publications• Visited Deepalaya School and health clinic in Gusbethi (a village in Mewat District of Haryana) for making case studies and organizing an eye check-up camp• Helped in making case studies on students receiving education in EOW School, RJRND, Kalkaji, and Sanjay Colony schools• Contacted Delhi- based- pharma companies for showing their interest in providing medical facilities to the marginalized people in Mewat District • Collaborated with a corporate giant for executing its CSR mandate
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Community
