Experience

Seed Global Education

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Co-Founder

  • Oct 2020 - Present

  SEED Global Education is a higher education marketing and strategy consulting firm that empowers universities and b-schools to expand and diversify their outreach in emerging markets across South Asia, Africa and Middle East. From setting up international offices to recruitment trips or helping improve yield from admitted students - we support institutions with a range of their objectives. We are headquartered in London (UK) and have regional offices in Accra (Ghana) & Mumbai (India). SEED Global Education is a higher education marketing and strategy consulting firm that empowers universities and b-schools to expand and diversify their outreach in emerging markets across South Asia, Africa and Middle East. From setting up international offices to recruitment trips or helping improve yield from admitted students - we support institutions with a range of their objectives. We are headquartered in London (UK) and have regional offices in Accra (Ghana) & Mumbai (India).



Nectwork Foods Private Limited

• India
• Food and Beverage Services
• 1 - 100 Employee

• Co-Founder

  • Dec 2015 - Present

  Nectwork Foods' vision is to help consumers live healthier lifestyles by making small changes in every habits. It runs 2 brands currently: Honey Twigs & NectWorks Honey Honey Twigs aims to transform honey, a household routine product to a trendy consumer product available in mess-free, single serve packaging. Ethically sourced and lab-tested for purity, Honey Twigs is taking the best of Indian Himalayan Honey to consumers across the globe. Nectwork Foods' vision is to help consumers live healthier lifestyles by making small changes in every habits. It runs 2 brands currently: Honey Twigs & NectWorks Honey Honey Twigs aims to transform honey, a household routine product to a trendy consumer product available in mess-free, single serve packaging. Ethically sourced and lab-tested for purity, Honey Twigs is taking the best of Indian Himalayan Honey to consumers across the globe.



QS ImpACT

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Member Board Of Trustees

  • Apr 2020 - Present

  QS ImpACT is a global charity recognizing a community of young leaders positively impacting their society. It believes in supporting young people to build talent defined by values, skills, capacity and knowledge so they can lead through ImpACT. QS ImpACT uses the 17 United Nations Sustainable Development Goals (SDGs) as a framework for recognizing and building capacity of young people to take local actions that tackle the most pressing global issues of the 21st Century. QS ImpACT's mission is to connect universities, organizations and communities worldwide to develop young talent to lead through impACT for a regenerative future. Show less



QS Quacquarelli Symonds

• United Kingdom
• Higher Education
• 700 & Above Employee

• Global Marketing & Communications Director

  • Aug 2016 - Jul 2020

  Member of the senior management team, actively contributing to the company’s strategic growth and direction of the business. Responsible for global candidate acquisition, candidate engagement, social media marketing and event marketing.Leading a team of over 60 highly motivated, driven marketers across 5 international offices. Managing budgets over £3.5M annuallyStrategic lead for global key media partnerships promoting international higher education alliances. Key stakeholder to drive QS’ digital growth of online products including Topuniversities.com, Topmba.com & QSLeap.com, validating consumer demands and client needs. Advisor to numerous Business Schools & Universities on international brand building & student recruitment Show less

• Regional Director

  • Jan 2015 - Aug 2016

  Led strategic Marketing, Partnerships & New Business opportunities at QS for UK, India and Middle East. Expanded QS’ international operations by setting up an offshore office in Mumbai, India as a subsidiary of QS Quacquarelli Symonds Ltd, UK. Key stakeholder for global student recruitment events strategy.Mentored junior staff and managed professional development plans for the regional marketing and sales team.Managed global media and strategic partnerships as well as advised Indian & Middle Eastern B- Schools Show less

• Head of Marketing, Partnerships & New Business

  • Jan 2013 - Jan 2015

  Member of the marketing leadership team at QS, spearheading the entire online and offline marketing strategy for UK, India and Middle East region.Developed innovative marketing techniques and new business strategy as part of QS global think tank.Managed regional media partnerships as well as consulted over 80 Indian & Middle Eastern B-Schools & Universities on domestic and international student recruitment strategies.Managed planning and delivery of marketing and communication strategy for over 60 events across 9 countries annually.Acquired over 30,000 candidates each year for the events in the region in 2013 and 2014. Show less

• Marketing Manager

  • Jul 2010 - Jan 2013

  Working as a Marketing Manager, main responsibilities were to build various essential as well as innovative media and education based partnerships/tie-ups to promote all the products across India and Middle East. Developed comprehensive Media and Marketing campaigns in the lead up to over 40 events each year as well as other new products launched. The above campaigns encompassed partnerships with media conglomerates offering products ranging including Print - Newspapers & Magazines, Radio, Online - Education portals, News and Job Portals, Television, Test Preps and education councils. Also developed the Social Media Strategy for the India and Middle East region and supported execution plans.Additionally, played the role of an Consultant to numerous Indian and Middle Eastern B-Schools and Universities, helping with their International Student Recruitment and Branding strategies as well as help them reach out to prospective students in over 45 countries through QS.Achievements:- Planned and executed successful marketing campaigns for MBA, Masters & PhD as well as undergraduate events across India, UAE, Saudi Arabia, Qatar, Lebanon, Sri Lanka and Tel Aviv.- Managed the Global SMS Reminder service- Developed and strengthened over 60 key partnerships with leading media houses and companies including The Times of India Group, Infoedge Ltd (Owners of Naukri.com, Shiksha.com & Naukrigulf.com amongst other portals), India Today Group, Jet Airways, The Princeton Review, Al-Jazirah, Al Watan Group, Arabian Business, Qatar Today, Arab News and CNBC amongst others.- Strategized the first - Discounted Student loan offer for QS event attendees in India through an association with Credila, an HDFC Bank enterprise.- Developed the Indian B-School sales proposition for QS & generated £120,000 in revenue over 2 years and was a part of a team that brought in £250,000 in that period. Show less



University of Westminster

• United Kingdom
• Higher Education
• 700 & Above Employee

• Visiting Lecturer

  • Jul 2019 - Dec 2019

  Supervised MA/ Msc. Marketing Communications students for their course dissertation, guiding them to deliver integrated marketing communications strategies and campaigns to solve challenges for chosen brands and markets. Supervised MA/ Msc. Marketing Communications students for their course dissertation, guiding them to deliver integrated marketing communications strategies and campaigns to solve challenges for chosen brands and markets.



FoxyMoron

• India
• Advertising Services
• 200 - 300 Employee

• Partner & Director - International Business

  • Sep 2011 - Jan 2014

  Was a Partner & Director for International Business at FoxyMoron Worldwide Media Solutions Pvt. Ltd. Responsibilities included analyzing new growth markets, building the international business strategy as well as looking at potential business opportunities outside of India. Was a Partner & Director for International Business at FoxyMoron Worldwide Media Solutions Pvt. Ltd. Responsibilities included analyzing new growth markets, building the international business strategy as well as looking at potential business opportunities outside of India.



The Times of India Representation UK

• Assistant Manager

  • Jan 2009 - Jul 2010

  Was responsible for Media Campaign Planning and Business Development for the Times of India Group products including print, online and outdoor for international clients. Achievements: - Managed over 10 existing relationships with different clients as well as agencies. - Brought more than 5 new clients and agencies on board suggesting the best possible advertising solutions that the Group has to offer. - Worked closely with clients and agencies such as INSEAD, Imperial Business School, The University of Westminster, Euro RSCG, Footprint Advertising, MJD Consultancy, Educate, QS Ltd. and many others for their campaigns. - Developed a monthly reporting and client database systems. Show less



University of Westminster - Students Union

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Executive Officer

  • Sep 2008 - Jun 2009

  Was elected as the Business School Representative (One of the executive Officer positions on the Students Union Panel) at the Students Union, University of Westminster. Achievements - Represented over 4000 students and discussed various issues bringing better services to students of the Business School. - Was one of the only post-graduate students to have been elected for that position in the last 3 years. - Organized 6 meet up events and contributed to numerous events organized by the Students Union Show less



Zee Network

• Import and Export
• 1 - 100 Employee

• Events Executive

  • Feb 2006 - Apr 2008

  Worked Contractually with Zee Entertainment for the prestigious Zee Cine Awards as Travel Head and an integral part of the hospitality team for 3 years. Was also a key member of the 15th year anniversary celebrations event team. Responsibilities included inviting and managing celebrities from Bollywood for the awards ceremony being held in Mauritius (2006), Malaysia (2007) and London (2008) and the Anniversary Event in 2008. Achievements: - Youngest member of the organizing team in 2006 organization team - In 2007 & 2008: Managed a team of 4 tele-callers and 4 logistics staff Show less



IMWanting Media Pvt. Ltd

• Events and Online Marketing Executive

  • Mar 2006 - Mar 2007

  Built and managed strategic content and promotional partnerships (Online and offline) with colleges and universities for www.mintstick.com, a social networking site run by IMWanting Media Pvt. Ltd. Was also responsible for corporate partnerships, bringing sponsors and partners offering special deals for other portals run by the company (B2C). Achievements: - The site membership increased by 250% from projections - Interaction on the website was 30% above projections - Represented Mintstick.com at numerous college and university festivals Show less