Paras Dhillon

Regional Marketing Manager at ONE30M
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area
Languages
  • English Native or bilingual proficiency
  • French Full professional proficiency
  • Punjabi Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Urdu Full professional proficiency

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Bethanie Ashton

Miss Dhillon is a highly assertive, budding entrepreneur with a gifted ability to connect the dots, navigating R&D projects through to proposals and CRM. Paras is dedicated, hardworking, and mindful of her strengths and career direction; an exceptional value to corporate structures within creative communications and marketing teams.

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Credentials

  • The Fundamentals of Digital Marketing
    Google
    Jan, 2021
    - Nov, 2024

Experience

  • ONE30M
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Regional Marketing Manager
      • Jul 2023 - Present

      - Act as the company’s first point of contact for the Central European region for brands, stakeholders, agencies, influencers, and designers.- Manage the selection and incubation of international brands, supporting their development and entry into the market for One30m’s Incubator.- Cultivate and maintain strong relations with program partners, associations, and humanitarian/environmental organizations.- Strategically manage internal communications to foster effective collaboration among teams, stakeholders, and advisorycommittees.- Orchestrate press opportunities connecting Central Europe brands to the US market.- End-to-end management of product launches, sustainability conferences, fashion shows and pop-ups in the region.- Oversee marketing efforts through influencer marketing, campaigns, affiliates, and regional events.- Vet brands for incubators, media outlets for marketing, and local cultural ambassadors. Show less

    • Marketing Specialist
      • Dec 2022 - Jun 2023

      - Spearheaded execution of grand-scale international events, product launches, industry conferences, and the prestigious Milan Fashion Week 2023.- Managed logistics, vendor relations, and budgeting for effective operations and marketing campaigns.- Coordinated 15 international influencers and their management teams/agencies during Milan Fashion Week 2023.- Developed and executed targeted email marketing campaigns using tools such as Campaign Monitor and Klaviyo, leveraging skills in segmentation, A/B testing, and email automation to increase open and click-through rates to over 18%.- Collaborated with and reported directly to Senior Executives on strategies for events and product launches.- Worked closely with Senior Executives to diagnose errors in current campaign strategy and spend to lower cost per acquisition (CPA) metrics to optimize advertising spend and improve campaign efficiency. Show less

  • The Women's Network
    • United States
    • Professional Organizations
    • 400 - 500 Employee
    • Vice President
      • Jan 2023 - Present

      - Worked closely with the President to develop and execute the organization's strategic vision, mission, and goals, ensuring seamless operations and effective management of a chapter with over 1000 members- Develope and manage budgets, allocate resources, and measure performance against key metrics- Co-managed an Executive Board of 10 people, overseeing all aspects of recruitment, training, and performance management, leveraging skills in leadership, team building, and conflict resolution- Collaborated with members of the Executive Board to plan and execute engaging events and initiatives, including speaker series, networking events, and community service projects, utilizing skills in project management, event planning, and stakeholder engagement Show less

    • VP of Events
      • Aug 2022 - Dec 2022

      - Worked closely with the Marketing team to promote events through various channels, including social media, email marketing, and print collateral, leveraging skills in digital marketing, content creation, and branding- Coordinated logistics for events, including event setup, audio/visual support, transportation, and security, leveraging skills in operations management, risk mitigation, and contingency planning to ensure successful execution- Conducted post-event evaluations to measure event success against key metrics, identifying areas for improvement and implementing process improvements and best practices to enhance future events Show less

  • Cincha Travel
    • United States
    • Retail
    • 1 - 100 Employee
    • Content Marketing Intern
      • Jul 2022 - Dec 2022

      - Designed and curated bespoke campaigns and merchandise by developing & executing cross-functional strategic initiatives across design, product, research, & finance teams. - Conducted extensive competitor analysis and research to gain insights into the market landscape and understand the strengths and weaknesses of key competitors to make data-driven decisions. - Collaborated with cross-functional teams to devise and implement a comprehensive 2-year plan to transition the brand from Direct-to-Consumer (DTC) to an omni-channel model, encompassing retail expansion. Show less

  • Best Nest Senior Advisors
    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Lead Marketing Intern
      • Aug 2020 - Jan 2022

      - Led and mentored a team of 3 interns, coordinating their efforts to achieve campaign objectives through utilizing data from Google Analytics and A/B testing tools to optimize website conversion rate and enhance customer engagement. - Executed a comprehensive social media marketing strategy, resulting in over 65% increase in social media followers within the first three months. - Produced high-quality written and visual content (blog posts, infographics, and videos) to educate and inform the audience on senior living options and services, establishing the brand as a leader in the Metropolitan Atlanta Area. - Conducted market research and competitor analysis, leveraging tools like SEMrush and Google Trends, to optimize marketing campaigns and product positioning to click-through rate (CTR) and consultation bookings. Show less

Education

  • University of California, Berkeley, Haas School of Business
    2022 - 2022
  • University of California, Berkeley
    Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
    2021 - 2025

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