Parag Lokhande

Creative Group Head - Team Lead at Rayadcom
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN
Languages
  • English, Marathi, Hindi -

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Credentials

  • Degree in Applied Arts - JJ Institute
    -

Experience

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Creative Group Head - Team Lead
      • Apr 2023 - Present

    • Senior Art Director
      • Dec 2018 - Jul 2023

      • Directed art creative for new launch product and handled there brands for SANOFI, Dr. Reddy, Glenmark, Abbott. Supervised team of designers across multiple jobs. Monitored project progression to ensure successful completion within budget. Produced creative solutions for multiple therapeutic areas in pre- and post-launch stages of new business campaigns.• Managed creative production including logos, gimmick ideas & AV’s• Designed and presented concepts to client for pull-through templates, Transition of Care campaigns, and Medical Group initiatives• Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome• Determined timelines and project hours required to complete jobs Show less

  • Yellow bus Advertising
    • Mumbai, Maharashtra, India
    • Senior Art Director
      • Apr 2016 - Dec 2018

      • Designed media-neutral creative assets used across channels: stores, packaging, and digital • Responsible for the design, art direction and management of all online and offline campaign for CNBC TV 18, Nivana Realty Projects, Anjali Kitchenware, BlueFly, Ruia Organics. • Managed all aspects of development including design planning, art direction, editorial and handling consumer promotions/catalogs • Designed media-neutral creative assets used across channels: stores, packaging, and digital • Responsible for the design, art direction and management of all online and offline campaign for CNBC TV 18, Nivana Realty Projects, Anjali Kitchenware, BlueFly, Ruia Organics. • Managed all aspects of development including design planning, art direction, editorial and handling consumer promotions/catalogs

    • India
    • Design Services
    • 1 - 100 Employee
    • Senior Art Director
      • Aug 2015 - Apr 2016

      • Managed creative production including logos and other visuals • Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome • Determined timelines and project hours required to complete jobs • Created advertising online & offline campaigns, print collaterals & applications for edelweiss corporate & retail, Lakme powered by Aptech & HUL. • Managed creative production including logos and other visuals • Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome • Determined timelines and project hours required to complete jobs • Created advertising online & offline campaigns, print collaterals & applications for edelweiss corporate & retail, Lakme powered by Aptech & HUL.

    • India
    • Events Services
    • 100 - 200 Employee
    • Senior Art Director
      • Aug 2014 - Aug 2015

      Created advertising material for The Economic Times Acetech, Timesproperty, Secutech, IORS oil & gas, Education boutique, Provide creative vision, art direction and designs with an emphasis on identity, and marketing collateral. Produced custom materials, including print ads, event invitations, Brochures, emailers and display event collaterals. Created advertising material for The Economic Times Acetech, Timesproperty, Secutech, IORS oil & gas, Education boutique, Provide creative vision, art direction and designs with an emphasis on identity, and marketing collateral. Produced custom materials, including print ads, event invitations, Brochures, emailers and display event collaterals.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Senior Art Director
      • Sep 2012 - Aug 2014

      Created advertising material for GSK, MSD. MERCK. Handled Creative campaigns, designed Ipad product presentation, newsletters, direct mailers, proactive jobs, emailers, Visual aids, LBL. Created advertising material for GSK, MSD. MERCK. Handled Creative campaigns, designed Ipad product presentation, newsletters, direct mailers, proactive jobs, emailers, Visual aids, LBL.

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Art director
      • Nov 2008 - Sep 2012

      Created advertising material for Volkswagen Dealers Support. Designed brochures, newsletters, direct mailers, proactive jobs emailers& also print ads. Also handle the event launch promotional activities related designs. Provide creative vision, art direction and designs for the various small businesses, with an emphasis on identity, website designs, and marketing collateral. Produced custom materials, including P.O.P. posters, event invitations, promotional one-sheets, and display boards. Clients handled: BlackBerry / Volkswagen / Volkswagen Finance / Skoda Finance / Johnson & Johnson / Eureka Forbes / Pune Strykers (hockey team) / Galaxy Surfactants / Dynamix Show less

  • Maxigen Communications
    • Mumbai Area, India
    • Graphic Designer & Visualiser
      • Mar 2002 - Jun 2008

      Developed and implemented concepts for clients. Created Successful campaigns for the Clients. Conceptualized and created catalog cover ads and brochures Rendered technical illustrations for product. Directed photo shoots and performed press checks. Clients handled: APW-President / Red Hat / Aker Kvaerner / Intelenet / Emerson / Optolabs / Sun Umbrellas / ICICI Infotech / Johnson Mattey / Comsat Max / EDU World / Microworld / ICICI FirstSource Developed and implemented concepts for clients. Created Successful campaigns for the Clients. Conceptualized and created catalog cover ads and brochures Rendered technical illustrations for product. Directed photo shoots and performed press checks. Clients handled: APW-President / Red Hat / Aker Kvaerner / Intelenet / Emerson / Optolabs / Sun Umbrellas / ICICI Infotech / Johnson Mattey / Comsat Max / EDU World / Microworld / ICICI FirstSource

Education

  • JJ School of Arts BFA applied arts, Commercial Arts
    Master’s Degree, Advertising
    1998 - 2002
  • St. Mary's English school, mumbai
    1978 - 1996

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