Parag Aggarwal
Associate Partner at BlueFort Financial- Claim this Profile
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Bio
Kushank Rastogi
Parag is intelligent, hardworking and a very down to earth person. He is always open to new ideas and an effective contributor to any conversation he joins. He is a friend who keeps you up and running even in your toughest of times.
Rupesh Agarwal
I have worked very closely with Parag, he comes forward as an extremely confident, hardworking and talented professional. He is very strong in logical analysis and has showed high maturity in handling tricky assignments. What is best of Parag is his ability to manage different and difficult assignments in parallel and yet provide excellent results. He was one of the biggest energy source for our team. I wish him success.
gaurav singh
I worked with Parag for close to 2 years, he is a very dedicated and goal oriented person, his greatest asset is his hardworking capabilities and never say die attitude.He was an excellent team player, and the workhorse of our team.I am confident he will go places in his career and I wish him best of luck(though he hardly needs luck due to his work ethics).
Kushank Rastogi
Parag is intelligent, hardworking and a very down to earth person. He is always open to new ideas and an effective contributor to any conversation he joins. He is a friend who keeps you up and running even in your toughest of times.
Rupesh Agarwal
I have worked very closely with Parag, he comes forward as an extremely confident, hardworking and talented professional. He is very strong in logical analysis and has showed high maturity in handling tricky assignments. What is best of Parag is his ability to manage different and difficult assignments in parallel and yet provide excellent results. He was one of the biggest energy source for our team. I wish him success.
gaurav singh
I worked with Parag for close to 2 years, he is a very dedicated and goal oriented person, his greatest asset is his hardworking capabilities and never say die attitude.He was an excellent team player, and the workhorse of our team.I am confident he will go places in his career and I wish him best of luck(though he hardly needs luck due to his work ethics).
Kushank Rastogi
Parag is intelligent, hardworking and a very down to earth person. He is always open to new ideas and an effective contributor to any conversation he joins. He is a friend who keeps you up and running even in your toughest of times.
Rupesh Agarwal
I have worked very closely with Parag, he comes forward as an extremely confident, hardworking and talented professional. He is very strong in logical analysis and has showed high maturity in handling tricky assignments. What is best of Parag is his ability to manage different and difficult assignments in parallel and yet provide excellent results. He was one of the biggest energy source for our team. I wish him success.
gaurav singh
I worked with Parag for close to 2 years, he is a very dedicated and goal oriented person, his greatest asset is his hardworking capabilities and never say die attitude.He was an excellent team player, and the workhorse of our team.I am confident he will go places in his career and I wish him best of luck(though he hardly needs luck due to his work ethics).
Kushank Rastogi
Parag is intelligent, hardworking and a very down to earth person. He is always open to new ideas and an effective contributor to any conversation he joins. He is a friend who keeps you up and running even in your toughest of times.
Rupesh Agarwal
I have worked very closely with Parag, he comes forward as an extremely confident, hardworking and talented professional. He is very strong in logical analysis and has showed high maturity in handling tricky assignments. What is best of Parag is his ability to manage different and difficult assignments in parallel and yet provide excellent results. He was one of the biggest energy source for our team. I wish him success.
gaurav singh
I worked with Parag for close to 2 years, he is a very dedicated and goal oriented person, his greatest asset is his hardworking capabilities and never say die attitude.He was an excellent team player, and the workhorse of our team.I am confident he will go places in his career and I wish him best of luck(though he hardly needs luck due to his work ethics).
Credentials
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Branding and Communication Specialization
upGradApr, 2021- Nov, 2024 -
Post Graduate Certification in Digital Marketing & Communication
upGradApr, 2021- Nov, 2024 -
Post Graduate Certification in Digital Marketing & Communication - Gradesheet
upGradApr, 2021- Nov, 2024 -
Post Graduate Certification in Digital Marketing & Communication - Gradesheet
upGradApr, 2021- Nov, 2024 -
Growing Business with Facebook
upGradMar, 2021- Nov, 2024 -
Growing Business with Facebook
upGradMar, 2021- Nov, 2024 -
Post Graduate Certification in Digital Marketing & Communication - Gradesheet
upGradMar, 2021- Nov, 2024 -
Post Graduate Certification in Digital Marketing & Communication - Gradesheet
upGradMar, 2021- Nov, 2024
Experience
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BlueFort Financial
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India
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Investment Management
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1 - 100 Employee
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Associate Partner
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Mar 2023 - Present
Personal Wealth Planning & Management Personal Wealth Planning & Management
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Self-employed
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Gurugram, Haryana, India
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Personal Financial Planning & Investments
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Jul 2007 - Present
Ours is the most COMFORTABLE generation ever in human history, but also the most UNHAPPY one!! A major contributor to this unhappiness is our constant WORRY about MONEY.... And we constantly worry about money because we usually don't understand the basic concepts about it and don't have the correct attitude towards it!! We were never taught these in school!! I was lucky to have seen my parents do smart financial planning & investments from a very early age. And I myself started… Show more Ours is the most COMFORTABLE generation ever in human history, but also the most UNHAPPY one!! A major contributor to this unhappiness is our constant WORRY about MONEY.... And we constantly worry about money because we usually don't understand the basic concepts about it and don't have the correct attitude towards it!! We were never taught these in school!! I was lucky to have seen my parents do smart financial planning & investments from a very early age. And I myself started investing right from the day I got my 1st salary (in July 2007). So, yeah, by now I have actually witnessed firsthand the phenomenal power of Compounding (it's the way nature works!...and is as fundamental as gravity, relativity etc.) Fin planning & investment is not rocket science. But it does need lot of patience and discipline (and some basic knowledge- which is very readily available on social media these days). But still, I hate to see people (even experienced senior HNI folks) making fundamentally shitty decisions about their personal finances, and hence going back into the worry loop. Therefore, I am on a mission to help as many people I can to move from 'Worry' to 'Peace of Mind' with respect to their personal finances. How? a) As your personal financial partner, planning and managing your finances on a 1:1 basis, for the long term b) Am creating a community where personal finance will be F-U-N F- Free U- Uncomplicated N- Not Boring Join me, help me, guide me, learn with me & have fun! Show less Ours is the most COMFORTABLE generation ever in human history, but also the most UNHAPPY one!! A major contributor to this unhappiness is our constant WORRY about MONEY.... And we constantly worry about money because we usually don't understand the basic concepts about it and don't have the correct attitude towards it!! We were never taught these in school!! I was lucky to have seen my parents do smart financial planning & investments from a very early age. And I myself started… Show more Ours is the most COMFORTABLE generation ever in human history, but also the most UNHAPPY one!! A major contributor to this unhappiness is our constant WORRY about MONEY.... And we constantly worry about money because we usually don't understand the basic concepts about it and don't have the correct attitude towards it!! We were never taught these in school!! I was lucky to have seen my parents do smart financial planning & investments from a very early age. And I myself started investing right from the day I got my 1st salary (in July 2007). So, yeah, by now I have actually witnessed firsthand the phenomenal power of Compounding (it's the way nature works!...and is as fundamental as gravity, relativity etc.) Fin planning & investment is not rocket science. But it does need lot of patience and discipline (and some basic knowledge- which is very readily available on social media these days). But still, I hate to see people (even experienced senior HNI folks) making fundamentally shitty decisions about their personal finances, and hence going back into the worry loop. Therefore, I am on a mission to help as many people I can to move from 'Worry' to 'Peace of Mind' with respect to their personal finances. How? a) As your personal financial partner, planning and managing your finances on a 1:1 basis, for the long term b) Am creating a community where personal finance will be F-U-N F- Free U- Uncomplicated N- Not Boring Join me, help me, guide me, learn with me & have fun! Show less
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Venture Catalysts++ | India's 1st Multi-Stage VC
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India
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Venture Capital and Private Equity Principals
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100 - 200 Employee
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Angel Investor & Investment Council Member
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Jan 2023 - Present
Angel Investor & Investment Council member at Venture Catalysts (one of India's largest Angel investment & incubation platform). Lets connect if you are a startup founder looking for strategic mentoring or fund raising.... Angel Investor & Investment Council member at Venture Catalysts (one of India's largest Angel investment & incubation platform). Lets connect if you are a startup founder looking for strategic mentoring or fund raising....
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SC Johnson
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United States
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Manufacturing
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700 & Above Employee
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Senior Brand Manager
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Jan 2019 - Dec 2022
Lead overall brand strategy and business (P&L) for All Out – the second largest brand (Rs 950Cr annual topline) in India Pest Control category Key marketing task to increase brand penetration and share of wallet by: 1) building brand preference among target consumers; 2) expanding & enhancing in-store availability with relevant portfolio mix KEY INTERVENTIONS: A. Building Brand Preference via distinctive and locally relevant consumer communication: 1) Core Campaign- revamping core… Show more Lead overall brand strategy and business (P&L) for All Out – the second largest brand (Rs 950Cr annual topline) in India Pest Control category Key marketing task to increase brand penetration and share of wallet by: 1) building brand preference among target consumers; 2) expanding & enhancing in-store availability with relevant portfolio mix KEY INTERVENTIONS: A. Building Brand Preference via distinctive and locally relevant consumer communication: 1) Core Campaign- revamping core positioning, #MacharonKaYamraaj 2) Contextual/Topical- activating full consumer funnel, #Ididn’tKNow (social cause), #30YearsOfTrust (brand legacy), Ganpati, Durga Puja (occasion/topical marketing), Trusted Family Protection (Influencer Campaigns) B. Enhancing and Expanding product portfolio: 1) NPD (Sattva)- awarded as FY21 Nielsen Top Breakthrough Innovation of the year 2) Re-launched All Out Coils with new communication & media strategy 3) Full portfolio product upgrade to improve efficacy
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Customer Marketing Manager
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Sep 2017 - Dec 2018
All Out BTL strategy & execution: •Planning and execution of all brand launches and initiatives, •Develop clutter-breaking BTL creatives & assets, in collaboration with global agency partners, to increase brand availability and in-store recall Channel Lead: Traditional Trade •Designed & implemented a national app-based retail engagement program for top traditional trade stores, 100% digital, with real-time tracking •Conceptualized, designed and implemented Store Operating… Show more All Out BTL strategy & execution: •Planning and execution of all brand launches and initiatives, •Develop clutter-breaking BTL creatives & assets, in collaboration with global agency partners, to increase brand availability and in-store recall Channel Lead: Traditional Trade •Designed & implemented a national app-based retail engagement program for top traditional trade stores, 100% digital, with real-time tracking •Conceptualized, designed and implemented Store Operating System- a framework of assortment, planogramming and merchandising principles to win vs competition in every store every day
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Procter & Gamble
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United States
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Manufacturing
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700 & Above Employee
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Shopper Marketing Manager
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Apr 2014 - Aug 2017
Help P&G win in every store in India Modern Retail channel via: 1) Category Management Projects: for all key P&G categories across top customers like Walmart, Future Group, Reliance, Metro. As the P&G Shopper Psychology expert, independently led opportunity identification and conceptual selling of category growth strategy and creative shopper-based design solutions (assortment, shelving and category branding) to the senior customer leadership team, thereby significantly enhancing in-store… Show more Help P&G win in every store in India Modern Retail channel via: 1) Category Management Projects: for all key P&G categories across top customers like Walmart, Future Group, Reliance, Metro. As the P&G Shopper Psychology expert, independently led opportunity identification and conceptual selling of category growth strategy and creative shopper-based design solutions (assortment, shelving and category branding) to the senior customer leadership team, thereby significantly enhancing in-store presence of P&G products and driving +6% incr sales growth ($3Mn incr topline sales) 2) Modern Retail planning and Ops lead: - Led planning & delivery of all new brand launches in MT channel- Gillette Fusion, Pampers Premium, Ariel Matics, Whisper Softs, Oral -B - Conceptualized & implemented a new chassis of quarterly programs to streamline & deliver brand initiatives & fundamentals across customers- delivered $10Mn incr business (highest ever shares for Gillette and Oral B, turnaround of Pampers business growth & shares in all key accounts)
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Key Account Manager
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Jun 2011 - Mar 2014
Building Business - Develop and manage P&G business worth Rs.130 Cr annually in Rajasthan, covering the entire portfolio - Conduct joint business planning with our key business partner and lead their organization (team of ~300 people) to deliver/exceed P&G sales expectation at 16/27 branches (urban + rural) in Rajasthan - Collaborate with Distributor Multifunctional team (MFT) to ensure execution of backroom processes as per defined P&G standards (including… Show more Building Business - Develop and manage P&G business worth Rs.130 Cr annually in Rajasthan, covering the entire portfolio - Conduct joint business planning with our key business partner and lead their organization (team of ~300 people) to deliver/exceed P&G sales expectation at 16/27 branches (urban + rural) in Rajasthan - Collaborate with Distributor Multifunctional team (MFT) to ensure execution of backroom processes as per defined P&G standards (including HR/Systems/Logistics) Key Achievements: - National award for being the top ASM on sales delivery (+3% vs target) & distribution KPIs (+13% vs target) - Conceptualized and executed “Project Vistaar”, an innovative GTM model for increasing P&G footprint in rural towns, delivering 4% incremental business at zero incremental cost
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Wipro
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India
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IT Services and IT Consulting
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700 & Above Employee
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Summer Intern
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Apr 2010 - May 2010
Government Consulting Division --> Detailed competitor analysis and regional Win/Loss analysis of the sales data to propose a focused go-to-market strategy Government Consulting Division --> Detailed competitor analysis and regional Win/Loss analysis of the sales data to propose a focused go-to-market strategy
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Aricent
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United States
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Software Development
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700 & Above Employee
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Software Engineer
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Jul 2007 - May 2009
- Software development and testing in GSM telecom domain for Nokia-Siemens-Network - Led multi-national team for critical bug-fixes, saving $0.5MM for company, awarded for superior customer orientation - Planned and executed mentorship program for 3 new team members (2009) - Member, iCAN, the CSR initiative of the company, wherein took classes at a Government primary school, Gurgaon - Software development and testing in GSM telecom domain for Nokia-Siemens-Network - Led multi-national team for critical bug-fixes, saving $0.5MM for company, awarded for superior customer orientation - Planned and executed mentorship program for 3 new team members (2009) - Member, iCAN, the CSR initiative of the company, wherein took classes at a Government primary school, Gurgaon
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Education
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2009 - 2011
Indian Institute of Management, Lucknow
MBA, marketing & finance -
2010 - 2010
ESCP Europe
MBA -
2003 - 2007
Netaji Subhas Institute of Technology
B.E., Electronics & Communication -
1990 - 2003
Sachdeva Public School, Delhi
Till XIIth, Non-medical with Computer Science
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