Experience

SpazioDati srl

• Italy
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Business Development

  • Sep 2013 - Present

  Milano, Trento, Pisa SpazioDati works on collecting, matching, linking, analyzing, making sense of and visualizing in an effective manner massive amounts of corporate data to provide services of Sales Intelligence, Lead Generation, Portfolio analysis, and more. We apply Semantic Text Analysis and Machine Learning models to extract insights from the data and create value for our customers. SpazioDati is part of Cerved Group from 2018, and part of Ion Group from 2021. The main products are: - ATOKA,… Show more SpazioDati works on collecting, matching, linking, analyzing, making sense of and visualizing in an effective manner massive amounts of corporate data to provide services of Sales Intelligence, Lead Generation, Portfolio analysis, and more. We apply Semantic Text Analysis and Machine Learning models to extract insights from the data and create value for our customers. SpazioDati is part of Cerved Group from 2018, and part of Ion Group from 2021. The main products are: - ATOKA, a powerful search engine with more than 6 million companies and 13 million contacts to win in an always evolving market. - DANDELION, a Semantic engine that extract meaning from unstructured text and put it in context with a simple API. - CONTRATTIPUBBLICI.ORG, the most powerful search engine for public contracts in Italy. Show less



H2H Communication

• Sales Director

  • 2011 - 2014

  Milan Area, Italy H2H has developed a real Multichannel and Crossmedia approach to the communication. H2H offers services designed to integrate all points of contact between the brand and the customer, obtaining measurable responses. H2H integrates strategic analysis with contact solutions, helping customers in the use of channels, from paper to digital channel. Among the services offered: Multichannel marketing Database management Geomarketing Web marketing services Social… Show more H2H has developed a real Multichannel and Crossmedia approach to the communication. H2H offers services designed to integrate all points of contact between the brand and the customer, obtaining measurable responses. H2H integrates strategic analysis with contact solutions, helping customers in the use of channels, from paper to digital channel. Among the services offered: Multichannel marketing Database management Geomarketing Web marketing services Social media e-couponing Show less



M&C Saatchi London

• Advertising Services
• 700 & Above Employee

• Head of DM

  • Sep 2012 - Aug 2013

  Milan Area, Italy I manage all of the activities for my agency clients on the Direct Marketing field, coordinating account/creative work and connecting with the production area to make sure that each project safely lands to its destination in the given time/budget. During past year with my DM team (up to 12 people) I mainly worked for the client SKY ITALIA, managing Direct Marketing projects for the acquisition of new customers, and managing most of the projects directed to the Customer Base: cross-up… Show more I manage all of the activities for my agency clients on the Direct Marketing field, coordinating account/creative work and connecting with the production area to make sure that each project safely lands to its destination in the given time/budget. During past year with my DM team (up to 12 people) I mainly worked for the client SKY ITALIA, managing Direct Marketing projects for the acquisition of new customers, and managing most of the projects directed to the Customer Base: cross-up selling, loyalty-reward, CRM. I worked with many Sky marketing team: Prospects & Partnerships, Cinema, Sport-Calcio, CRM. I've also supported the client in the identification and selection of new targets and lists. Show less



Madai

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Business Development Manager

  • Jul 2011 - Dec 2012

  Milano Madai is a new channel enabling companies to innovate their way of interacting with customers and stakeholders. Companies can capture customers attention and influencing their behaviors providing them the opportunity to see the price of their preferred product falling down rapidly and in real time based on their interactions. I've collaborated at the start-up and development of Madai in the Italian market. Main activities developed: - Surveys and market research - Coupon… Show more Madai is a new channel enabling companies to innovate their way of interacting with customers and stakeholders. Companies can capture customers attention and influencing their behaviors providing them the opportunity to see the price of their preferred product falling down rapidly and in real time based on their interactions. I've collaborated at the start-up and development of Madai in the Italian market. Main activities developed: - Surveys and market research - Coupon based campaigns - DB qualification and enrichment - Traffic conversion and landing page empowerment - Address consumers to physical point of sales - Facebook profiling (from ‘Like’ to Profile) - Internal surveys and employers incentives - BtoB initiatives Show less



Jakala Group

• Advertising Services
• 1 - 100 Employee

• Clients Director

  • Jun 2008 - Nov 2010

  Milan Area, Italy Clients Director at Jakala Marketing Solutions. Business Unit Direct & Digital Marketing Jakala Marketing Solutions is the Italian leader in Relationship Marketing, a synthesis of creative approach, vertical specialization, technological knowhow and superior operating capacity. The company offers its services via the following range of operations: loyalty programs, incentive programs, multichannel Direct Marketing projects, membership solutions, consumer promotion, activation… Show more Clients Director at Jakala Marketing Solutions. Business Unit Direct & Digital Marketing Jakala Marketing Solutions is the Italian leader in Relationship Marketing, a synthesis of creative approach, vertical specialization, technological knowhow and superior operating capacity. The company offers its services via the following range of operations: loyalty programs, incentive programs, multichannel Direct Marketing projects, membership solutions, consumer promotion, activation marketing events, unconventional marketing. Clients Director for the Direct & Digital Business Unit, specialized in the design, development and outsourced management of integrated communications projects using all Direct Response channels. In charge of all Business Intelligence and CRM projects handled by the company. Also in charge of managing and developing the commercialization and intermediation of internal and external databases. Main clients: ING Direct, Deutsche Bank, Monte dei Paschi di Siena, Fiditalia, BNL, Zurich Group, Hachette Rusconi, Edizioni Condé Nast, Olio Carli, La Redoute, Bon Prix, Giordano Vini, IMP Show less



MEDIAPRISM GROUP

• Advertising Services
• 1 - 100 Employee

• Country Manager Italy

  • Apr 2006 - May 2008

  Milan, Paris Country Manager for the Italian branch of Mediaprism Group. Mediaprism is an european leading multinational group specialised in List Broking, List Management and Customer Intelligence. From 2006 to 2008 I managed the full start-up of the company on the Italian market, personally managed or closely coordinated all company departments, focusing in particular on Group Business Development in the Italian market, with close and frequent contact with Headquarters in France and the European… Show more Country Manager for the Italian branch of Mediaprism Group. Mediaprism is an european leading multinational group specialised in List Broking, List Management and Customer Intelligence. From 2006 to 2008 I managed the full start-up of the company on the Italian market, personally managed or closely coordinated all company departments, focusing in particular on Group Business Development in the Italian market, with close and frequent contact with Headquarters in France and the European network. Main clients: Ing Direct, Nissan, Unicef, Mondadori, Edizioni Condé Nast, Hachette Rusconi, Mediashopping, Giordano Vini, La Redoute Show less



RCS MediaGroup

• Italy
• Book and Periodical Publishing
• 700 & Above Employee

• Senior Sales Manager

  • Apr 2001 - Mar 2006

  Milan Area, Italy The company (actually RCS NUMIX), until 2003 part of the multinational network Claritas - VNU -, is the leading supplier of consumer lifestyle data and analytical services for improved CRM. The company operates in the following areas: Precision marketing: direct marketing, database marketing, data mining and geo-demographic marketing; Lifestyle data acquisition; Customer value measurement; List Rental, list management, online/offline media planning. The assigned role was based in the… Show more The company (actually RCS NUMIX), until 2003 part of the multinational network Claritas - VNU -, is the leading supplier of consumer lifestyle data and analytical services for improved CRM. The company operates in the following areas: Precision marketing: direct marketing, database marketing, data mining and geo-demographic marketing; Lifestyle data acquisition; Customer value measurement; List Rental, list management, online/offline media planning. The assigned role was based in the sales and marketing office and the remit focused on the company’s need to win market share, in addition to developing existing business by identifying new sectors and targets, mainly in the Financial sector (Banking, Insurance, Credit Cards, Personal Loans) with a consultant-type approach: - Business development _ Italy: getting new customers and increase the loyalty of fidelized customers - Management of the relationship with agents, brokers and customers - Coordination of the sales and marketing office - Consultative sale of complex Micromarketing solutions and territorial analysis. Main Clients: Toro Assicurazioni, Unicredit Banca, Banca Intesa, Citifinancial, Agos, Compass (Mediobanca Group), Fiditalia, Sigla, Europ Assistance, Zurich Group, Hachette Rusconi, Mondadori, Condé Nast, Mondolibri, Fratelli Carli, Giordano Vini, Bon Prix, IMP, Unicef Show less



Claritas

• Advertising Services
• 100 - 200 Employee

• Senior Sales Manager

  • Apr 2001 - Dec 2004

  The company is a worldwide group, leading supplier of consumer lifestyle data and analytical services for improved CRM. The activities are oriented to help clients to find customers and to retain them, identifying, profiling and targeting the best customers using precise consumer information. Main Clients: Toro Assicurazioni, Ras Assicurazioni, Unicredit Banca, Banca Intesa, Citifinancial, Compass (Mediobanca Group), Fiditalia, Hachette Rusconi, Mondadori, Mondolibri, Olio Carli, Bon… Show more The company is a worldwide group, leading supplier of consumer lifestyle data and analytical services for improved CRM. The activities are oriented to help clients to find customers and to retain them, identifying, profiling and targeting the best customers using precise consumer information. Main Clients: Toro Assicurazioni, Ras Assicurazioni, Unicredit Banca, Banca Intesa, Citifinancial, Compass (Mediobanca Group), Fiditalia, Hachette Rusconi, Mondadori, Mondolibri, Olio Carli, Bon Prix, Giordano Vini, IMP. Show less



Fattorie Toscane

• Direct Marketing Executive

  • Jun 1997 - Mar 2001

  Mail Order Company. Direct Marketing Strategy and Planning: - Management of Customer DB; - Customer Acquisition; - Customer Retention; - Analysis and reporting; - Responsible for an internal Call center; - Market researchs.