Paolo Lucci
Founder at BRAND JAM- Claim this Profile
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Topline Score
Bio
Marcello Leonardi
Paolo is simply the Italian licensing "guru" for FMCG sectors! Beside this, he's still a thinking human being... Not a common stuff nowadays... AAA+... Highly recommended!!!
Stefano Sacchi
Paolo Lucci è il meglio che il mercato del licensing strategico abbia generato in Italia. Persona attenta, seria e assolutamente affidabile. Consiglio la lettura del suo libro Brand Jam edito da Lupetta.
Dino Canuti
Paolo was one of the best examples I've had when I was starting my career. He has a very serious approach to daily affairs, and he is a deep connoisseur of the market dynamics. Through these characteritics Paolo can have a strategic and long term vision of company behaviour.
Marcello Leonardi
Paolo is simply the Italian licensing "guru" for FMCG sectors! Beside this, he's still a thinking human being... Not a common stuff nowadays... AAA+... Highly recommended!!!
Stefano Sacchi
Paolo Lucci è il meglio che il mercato del licensing strategico abbia generato in Italia. Persona attenta, seria e assolutamente affidabile. Consiglio la lettura del suo libro Brand Jam edito da Lupetta.
Dino Canuti
Paolo was one of the best examples I've had when I was starting my career. He has a very serious approach to daily affairs, and he is a deep connoisseur of the market dynamics. Through these characteritics Paolo can have a strategic and long term vision of company behaviour.
Marcello Leonardi
Paolo is simply the Italian licensing "guru" for FMCG sectors! Beside this, he's still a thinking human being... Not a common stuff nowadays... AAA+... Highly recommended!!!
Stefano Sacchi
Paolo Lucci è il meglio che il mercato del licensing strategico abbia generato in Italia. Persona attenta, seria e assolutamente affidabile. Consiglio la lettura del suo libro Brand Jam edito da Lupetta.
Dino Canuti
Paolo was one of the best examples I've had when I was starting my career. He has a very serious approach to daily affairs, and he is a deep connoisseur of the market dynamics. Through these characteritics Paolo can have a strategic and long term vision of company behaviour.
Marcello Leonardi
Paolo is simply the Italian licensing "guru" for FMCG sectors! Beside this, he's still a thinking human being... Not a common stuff nowadays... AAA+... Highly recommended!!!
Stefano Sacchi
Paolo Lucci è il meglio che il mercato del licensing strategico abbia generato in Italia. Persona attenta, seria e assolutamente affidabile. Consiglio la lettura del suo libro Brand Jam edito da Lupetta.
Dino Canuti
Paolo was one of the best examples I've had when I was starting my career. He has a very serious approach to daily affairs, and he is a deep connoisseur of the market dynamics. Through these characteritics Paolo can have a strategic and long term vision of company behaviour.
Experience
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BRAND JAM
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Italy
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Business Consulting and Services
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1 - 100 Employee
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Founder
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Jan 2011 - Present
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BRAND JAM
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Jan 2001 - Present
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LUCCI TM brand extension
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Milan Area, Italy
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Managing Director and Founder
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Oct 2001 - Nov 2019
Supporting Corporate Brands in brand extension/licensing activities, Licensees scouting, Licensing deals negotiations,new products development, Licensed Brands scouting for potential licensees. Since 2007 partner of Kazachok sarl to manage the italian operations: Guide to Italian licensing, Kazachok Italian Licensing Magazine, Licensing Portal, Italian Licensing Forum Supporting Corporate Brands in brand extension/licensing activities, Licensees scouting, Licensing deals negotiations,new products development, Licensed Brands scouting for potential licensees. Since 2007 partner of Kazachok sarl to manage the italian operations: Guide to Italian licensing, Kazachok Italian Licensing Magazine, Licensing Portal, Italian Licensing Forum
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Kazachok Italy
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Milan Area, Italy
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general manager
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Oct 2006 - Jan 2011
Started up the first Kazachok subsidiary out of France, developing the first Italian licensing intelligence agency Started up the first Kazachok subsidiary out of France, developing the first Italian licensing intelligence agency
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The Walt Disney Company
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United States
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Entertainment Providers
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700 & Above Employee
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licensing manager
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1999 - 2001
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Hasbro
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United States
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Manufacturing
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700 & Above Employee
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marketing manager
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1991 - 1997
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product manager
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1988 - 1991
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Armando Testa
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Italy
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Advertising Services
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100 - 200 Employee
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account executive
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1986 - 1988
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Ferrero
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Luxembourg
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Manufacturing
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700 & Above Employee
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junior product manager
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1984 - 1986
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Community
