Paolo Franzan
Ecommerce and Marketing Manager at Digimax S.r.l.- Claim this Profile
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Bio
Credentials
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Certificazione SEO
HubSpot AcademyAug, 2021- Sep, 2024 -
Certificazione di Email Marketing
SendinblueAug, 2021- Sep, 2024 -
Marketing strategico - Un percorso per la definizione della strategia aziendale
ESAC FormazioneDec, 2020- Sep, 2024 -
YouTube creative essentials
GoogleFeb, 2020- Sep, 2024 -
Fundamentals of Digital Marketing
GoogleMar, 2019- Sep, 2024 -
Web communication and digital marketing
Università degli Studi di Milano-BicoccaJun, 2018- Sep, 2024 -
Certificazione sugli annunci Google Shopping
Google Digital Academy (Skillshop)Mar, 2021- Sep, 2024 -
Web Marketing Turistico
Search On Media GroupApr, 2018- Sep, 2024 -
Content Marketing
Search On Media GroupFeb, 2018- Sep, 2024 -
Google Analytics Individual Qualification (GAIQ)
GoogleFeb, 2020- Sep, 2024 -
Concetti fondamentali di Google Tag Manager
GoogleMar, 2018- Sep, 2024 -
Google Analytics Avanzato
GoogleMar, 2018- Sep, 2024 -
Google Analytics per principianti
GoogleMar, 2018- Sep, 2024 -
Google Analytics Individual Qualification (GAIQ)
GoogleMar, 2018- Sep, 2024 -
Certificazione relativa a siti online per dispositivi mobile
GoogleJun, 2018- Sep, 2024 -
Certificazione sulla Vendita di soluzioni digitali
GoogleJun, 2018- Sep, 2024 -
Certificazione Adwords sulla pubblicità per il mobile
GoogleMay, 2018- Sep, 2024 -
Certificazione sulla pubblicità associata alla rete di ricerca in Adwords
GoogleMay, 2018- Sep, 2024 -
Academy for Ads - Principi base di AdWords
GoogleMar, 2018- Sep, 2024
Experience
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Digimax S.r.l.
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Italy
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Ecommerce and Marketing Manager
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Dec 2018 - Present
I am in charge of planning, coordinating and implementing digital and offline marketing strategies related to brand awareness and lead generation.Specifically, I am interested in onsite and offsite SEO optimization of online websites and management of the ecommerce and b2b platform; I deal with the definition of the national and international marketing budget in agreement with the main partners, SEM strategies on research network, display and social ads, email marketing strategy & automation and data analysis and KPI monitoring.In order to achieve business goals, I work daily with colleagues within specific teams, agencies, partner companies, developers and graphic designers.
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Education
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University of Milan-Bicocca
Digital Marketing and Communication -
Enac Lab
E-commerce specialist for the internationalization of busines, Digital Marketing and Ecommerce -
Risorse in Crescita - CUOA Business School
Advanced course, Administrative expert in the field of environment and energy -
Università degli Studi di Padova
Bachelor's degree in Business Communication, Marketing and Business Communication