Paolo Zappalà

Country Manager EMEA at Kaden
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Contact Information
Location
Berlin, Berlin, Germany, DE
Languages
  • Italian Native or bilingual proficiency
  • English Full professional proficiency
  • German Limited working proficiency
  • French Limited working proficiency
  • Spanish Professional working proficiency

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Romain Bouvier

It was a pleasure of working with Paolo at the NH Hotels Group in 2015. During this time, we worked together on multiple projects and opportunities. Paolo is a proactive, results oriented and responsible person, with a strong ownership and personality. He is a problem solver, a great networker, highly motivated and with great communication skills.

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Credentials

  • TOEFL
    -
    Jun, 2013
    - Sep, 2024
  • ECDL
    -

Experience

    • Czechia
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Country Manager EMEA
      • Oct 2022 - Present
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Country Manager EMEA
      • Oct 2022 - Present
    • Germany
    • Entertainment Providers
    • 1 - 100 Employee
    • Head of Marketing and Public Relations
      • Jan 2022 - Present
    • Sweden
    • Advertising Services
    • 300 - 400 Employee
    • Sales Director
      • Feb 2021 - Aug 2022

      For advertisers and publishers, who want to grow their business, Tradedoubler offers performance marketing and technology solutions powering a unique network of connections. Combining 21 years of digital marketing innovation and expertise, global presence and a market leading technology platform we offer tailored performance solutions based on your needs For advertisers and publishers, who want to grow their business, Tradedoubler offers performance marketing and technology solutions powering a unique network of connections. Combining 21 years of digital marketing innovation and expertise, global presence and a market leading technology platform we offer tailored performance solutions based on your needs

    • Taiwan
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Programmatic Sales Manager
      • Jun 2020 - Feb 2021

      Upday for Samsung is a personalised news app that is exclusive to Samsung devices. Today it's the largest and most popular news app in Europe with 36 million active users in 34 countries. Resulting from a strategic partnership between Axel Springer and Samsung to develop new digital media formats for users, it combines a learning algorithm and local editorial teams to surface the content that users both need to know and want to know. Upday for Samsung is a personalised news app that is exclusive to Samsung devices. Today it's the largest and most popular news app in Europe with 36 million active users in 34 countries. Resulting from a strategic partnership between Axel Springer and Samsung to develop new digital media formats for users, it combines a learning algorithm and local editorial teams to surface the content that users both need to know and want to know.

    • Germany
    • Advertising Services
    • 1 - 100 Employee
    • Head of Sales International
      • Jun 2019 - Jun 2020

      Ströer Precision X is the leading premium audience hub for on-demand apps headquartered in Germany running under the brand umbrella of Ströer, a billion dollar company, and publicly listed leader for German Out of Home Advertising and Digital Marketing. Thanks to our proprietary technology we´re able to provide to our clients different solutions: performance marketing, programmatic direct on Ströer SSP and re-engagement. Ströer Precision X is the leading premium audience hub for on-demand apps headquartered in Germany running under the brand umbrella of Ströer, a billion dollar company, and publicly listed leader for German Out of Home Advertising and Digital Marketing. Thanks to our proprietary technology we´re able to provide to our clients different solutions: performance marketing, programmatic direct on Ströer SSP and re-engagement.

    • Germany
    • Advertising Services
    • 500 - 600 Employee
    • Head of Sales International
      • May 2018 - Jun 2019
    • Chile
    • Advertising Services
    • 1 - 100 Employee
    • Senior Business Development Manager
      • Apr 2017 - Apr 2018

      Our monetization SDK and network of partners ensures premium in-app ad placement with the highest ROI. Our Pre-loaded Widget on all newly distributed smartphones from TIM, H3G, SFR, América Movil, and Claro, introduces a new source of high quality mobile app users for Advertisers. Lastly, Freapp - our Discovery app with over 10 million daily active users, can help generate Brand awareness while simultaneously driving engaged users to our Advertisers' apps.

    • Business Development Manager
      • Jan 2017 - Mar 2017

      Instal.com is a worldwide mobile monetization platform focused on Apps and Games. The proprietary and certified technology, totally developed internally by its engineering team, is designed to offer both Media Partners and Developers top level services in terms of premium product design and customized scalable technologies.Instal is composed by developers and professionals coming from 4 different continents with a wide experience in mobile advertising. The company offices are located in Florence, Milan and Berlin. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Manager
      • Oct 2015 - Dec 2016

      AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun. Show less

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • MICE Sales Executive
      • Jul 2015 - Oct 2015

      Implement all sales activities and maximize business opportunities in my specific area of responsibility. Generate, develop and maintain customers relations through sales activities (site inspection, telesales, mailing, take part to events organized for the clients).Follow up on practices managed from the Mice Booking Office and make use of CRSM system.Manage specific projects (Expo Milan 2015) Manage, maintaining and develop database Mice.

    • Global Account Sales intern
      • Apr 2015 - Jun 2015

      Develop new business and commercial strategies, handle relations with embassies/consulate countries taking part to EXPO 2015 and corporate clients, present the business offers, define contract agreements, manage request offers requests and negotiation.

    • Advertising Services
    • 700 & Above Employee
    • Account Executive Intern
      • Jun 2014 - Sep 2014

      Manage relations with companies, analyze their advertising campaigns, merchandising, define promotion strategies, manage the clients brief, monitoring the development of the advertising campaigns. Clients i worked with: Adobe, Costa Crociere, Land Rover, Microsoft, Nokia, Novartis. Manage relations with companies, analyze their advertising campaigns, merchandising, define promotion strategies, manage the clients brief, monitoring the development of the advertising campaigns. Clients i worked with: Adobe, Costa Crociere, Land Rover, Microsoft, Nokia, Novartis.

    • 1 - 100 Employee
    • Assistant Event Manager
      • Oct 2013 - May 2014

      Develop and manage music events: define line-up, select locations, managing relations with service providers and artists, public relations and media planner, monitoring the team during the events. Develop and manage music events: define line-up, select locations, managing relations with service providers and artists, public relations and media planner, monitoring the team during the events.

Education

  • Università Commerciale 'Luigi Bocconi'
    Master's degree, Economia del turismo
    2014 - 2015
  • Libera Università di Lingue e Comunicazione IULM
    public relation and corporate communication, Pubbliche relazioni, pubblicità e comunicazione applicata
    2009 - 2012

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