Paid Social Manager EMEA

• Jan 2023 - Present

Channel Manager Paid Social

• Sep 2020 - Feb 2023

Digital Marketing Specialist

• Oct 2018 - Aug 2020

• Support sales growth through lead acquisition and brand awareness campaigns • Management of paid social campaigns across 25+ countries with continuous optimization • Ad-Hoc digital marketing strategy development to fit market requirements and brand personas • Budget management ensuring specific KPIs are met/exceeded • Identification of digital campaign opportunities across the marketing funnel • Constant collaboration with markets and graphic team for ads development • Support sales growth through lead acquisition and brand awareness campaigns • Management of paid social campaigns across 25+ countries with continuous optimization • Ad-Hoc digital marketing strategy development to fit market requirements and brand personas • Budget management ensuring specific KPIs are met/exceeded • Identification of digital campaign opportunities across the marketing funnel • Constant collaboration with markets and graphic team for ads development

EMEA Digital Marketing Specialist

• Nov 2017 - Sep 2018

• Management of INFINITI website and car configurator across 15 European countries• Handling and coordination of Google Paid Search• User Acceptance testing (focus groups, A/B testing, analytics) and continuous customer journey improvements

EMEA Marketing Officer

• Jul 2016 - Oct 2017

• Management the production of brochures and price lists of all models across Europe• Coordination of assets creation with Product Marketing team, agencies and global HQ• Media team support in the the development of launch campaign of INFINITI line up• Support in creation of advertising materials (Print, Digital, TVC and Radio)• Content&Media budget monitoring and tracking• Supervision and control of INFINITI marketing platform for EMEA network• Support to event team with marketing assets production Show less

Product Marketing

• Jan 2016 - Jun 2016

• Analysis of market trends for future products and activities• Creation of competitors detailed spec analysis• Development of market dashboard related to the current line-up • Analysis of INFINITI cars competitiveness Vs. main competitors• New car buyer survey analysis to identify customer profiles• Analysis to identify customer profiles

National Account Assistant & Trade Marketing Assistant

• Jul 2015 - Dec 2015

• Support the sales dept. for the daily activities and communication with sales force • Preparing sales reports and data analysis • Support handling complex customers (sales listing) with special focus on e-tailers • Support in operational handling of seasonal data sheets and vendor portal for Amazon • Trade marketing toys support to implement presentations and materials for seasonal products • Support activities through market analysis through NPD decision key software • Handling merchandising activities related to setting up POP Show less

Sales Assistant

• Jun 2013 - Sep 2013

Administrative Assistant Intern

• Mar 2013 - May 2013

• Invoicing and issuing credit notes • Monitoring the suppliers’ invoices and inserting rates into management system • Preparing and delivering documents to customers in the accounting and billing department • Invoicing and issuing credit notes • Monitoring the suppliers’ invoices and inserting rates into management system • Preparing and delivering documents to customers in the accounting and billing department