Experience

iMagnify

• United States
• Advertising Services
• 1 - 100 Employee

• Advertising Campaign Manager

  • Apr 2023 - Present

  I oversee the media buying efforts on Meta, TikTok, and Google for the clients of a U.S.-based digital advertising agency. I oversee the media buying efforts on Meta, TikTok, and Google for the clients of a U.S.-based digital advertising agency.



Freelance (Self employed)

• Human Resources Services
• 100 - 200 Employee

• Digital Performance Marketing Consultant

  • Apr 2023 - Present

  I work as a consultant for multiple brands on implementing KPI-based digital media buying campaigns across platforms such as Meta, TikTok, and Google. I work with clients to identify their priorities, and I work hand-in-hand with them to plan, execute, and optimize digital ad campaigns that deliver results. Industries of the brands I currently work with are education, cosmetics, and ecommerce. I work as a consultant for multiple brands on implementing KPI-based digital media buying campaigns across platforms such as Meta, TikTok, and Google. I work with clients to identify their priorities, and I work hand-in-hand with them to plan, execute, and optimize digital ad campaigns that deliver results. Industries of the brands I currently work with are education, cosmetics, and ecommerce.



MarketConnect Inc.

• Philippines
• Advertising Services
• 1 - 100 Employee

• Data and Performance Marketing Lead

  • Feb 2021 - Present

  I am a performance marketer that runs, manages, and optimizes full-funnel media buying campaigns on platforms such as Facebook, Instagram, Google, Youtube, Tiktok, and LinkedIn. I ensure that metrics such as CPC, CPM, CTR, and RoAS are all optimized through experimentation, conducting split tests, and incorporating best practices across the industry. I work with clients in identifying key campaign metrics and then I use platforms such as Meta Ads Manager, Tiktok Ads, AdEspresso, Google Ads, and LinkedIn Ads to run campaigns that yield optimal results. I also create campaign performance forecasts and consolidate campaign results into tables and slides so that I can provide evidence-based recommendations to our clients. I also work with our billing department for spend pacing to ensure that ad accounts are adequately funded to support our digital campaigns. Currently, I manage around Php 1.5M or ~USD 30k per month for digital ad campaigns. Industries of the clients that I have worked with include FMCG, Events and Entertainment, Pharmaceutical, Tech, and Ecommerce. Show less



LimancoHealth Corporation

• President

  • Jun 2022 - Present

  This is my second drugstore. I co-own and operate a Farmacia ni Dok Franchise in a public market located in a dense and heavily populated area of Makati. This is my second drugstore. I co-own and operate a Farmacia ni Dok Franchise in a public market located in a dense and heavily populated area of Makati.



Zeus Apotheke Corp.

• Philippines
• Pharmaceutical Manufacturing

• President

  • Jan 2022 - Present

  I am the President of Zeus Apotheke Corp., an FDA-registered and PhilGEPS-accredited retailer and wholesaler of medicines, supplements, and medical supplies. I own and operate a drug store as a franchisee of Farmacia ni Dok, Inc. My business is located in a community market in one of the most populated districts within the city of Manila. I am the President of Zeus Apotheke Corp., an FDA-registered and PhilGEPS-accredited retailer and wholesaler of medicines, supplements, and medical supplies. I own and operate a drug store as a franchisee of Farmacia ni Dok, Inc. My business is located in a community market in one of the most populated districts within the city of Manila.



zennya Health

• Philippines
• Wellness and Fitness Services
• 1 - 100 Employee

• Product Marketing Manager

  • Feb 2021 - Jun 2021

  zennya is a San Francisco-based company that delivers best-in-class end-to-end medical services at home or at office utilizing its own “uber” style medical logistics platform and backed by the top laboratories, pharma companies, and HMOs in the Philippines. As Product Marketing Manager, I: - Helped double zennya's monthly bookings within 3 months (from 4,000 bookings to 8,000 per month) - Oversaw the brand’s marketing strategy and implementation - Ran Facebook and Instagram ads using tools such as Ads Manager and AdEspresso - Managed zennya’s social media customer support using Facebook Business Manager - Monitored social media marketing KPI’s for reporting to top management - Engaged in marketing partnerships with various corporations (i.e., Shopee, BPI, BDO, Unionbank) - Wrote the content for Zennya’s revamped website - Wrote content for Zennya’s ads and other marketing collaterals - Used project management tools such as JIRA, Trello, and Confluence - Used CRM tools such as Pipedrive - Used business analytics tools such as Mixpanel Show less



MedLine Dialysis Center Franchising

• Philippines
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Sales, Marketing, and Franchise Development

  • Sep 2018 - Dec 2020

  As the Sales and Marketing Head of one of the Philippines’ fastest-growing healthcare startups, I am in-charge of driving sales and establishing the brand as the healthcare franchise of choice amongst entrepreneurs in the country. I am tasked to propose the dialysis center business model to possible franchisees and investors by sharing with them my knowledge on the industry, business setup procedures, day-to-day operations, and financial forecasts. As Head of Franchise Development, I ensure that all franchisee concerns are quickly addressed, and that all of the company’s rules and protocols are strictly followed across all branches. Notable accomplishments: - Generated at least Php 12M in revenues by introducing 12 new franchisees - Expedited customer growth in clinics by 2 months vs. target by conceptualizing and executing sales promotions - Engaged in business development efforts by conducting business proposals with possible investors - Explored various channels for business development such as online platforms, print publications, business conventions, and the like - Managed the weekly concerns of 20 different franchisee accounts - Kept the P&L forecast of our franchising package up-to-date - Monitored the monthly KPI performance of every franchisee account - Oversaw business setup operations of franchisee accounts - Created a comprehensive development plan for every branch from contract signing to opening - Conceptualized and executed a rebranding campaign across all platforms and reflected the changes in all branches - Engaged in various forms of media for advertising purposes (print, OOH, social, etc.) - Engaged in SEO efforts, Google Ad efforts, and Facebook marketing in coordination with 3rd-party advertising agencies - Partnered up with influential patient communities for brand-building purposes Show less



GLG

• Legal Services
• 1 - 100 Employee

• Council Member/Consultant

  • Jul 2020 - Nov 2020

  Gerson Lehrman Group (GLG) recruited me to be a Council Member focusing on the dialysis industry in the Philippines. I served as a consultant on the Philippine dialysis landscape to a leading chain of dialysis centers in Europe to help in their expansion within the Philippines. Gerson Lehrman Group (GLG) recruited me to be a Council Member focusing on the dialysis industry in the Philippines. I served as a consultant on the Philippine dialysis landscape to a leading chain of dialysis centers in Europe to help in their expansion within the Philippines.



PLDT

• Philippines
• Telecommunications
• 700 & Above Employee

• Customer Retention Specialist

  • Jan 2018 - Sep 2018

  A qualitative and quantitative job - I am tasked to monitor and forecast customer churn/termination for wireless services across the Philippines, analyze pertinent information regarding this, and report about the gathered data with my analysis biweekly. Afterwards, I am tasked to review the challenges faced by the company regarding churn, and come up with solutions in the form of retention programs to turn them into opportunities for revenue generation. Achievements: - Assisted in increasing customer retention for the Fixed Wireless business from 15% to 25% - Crafted a retention offer to customers in the Fixed Wireless business segment (Free Data Volume Boosters for PLDT Ultera Subscribers) Show less

• Operations and Sales Intern

  • Apr 2017 - Aug 2017

  As an Intern for this healthcare startup, I assisted the board by assessing profitable locations for future business and by providing insights to improve operations. I also reported at Franchise Asia 2017 to discuss matters with potential clients and investors. As an Intern for this healthcare startup, I assisted the board by assessing profitable locations for future business and by providing insights to improve operations. I also reported at Franchise Asia 2017 to discuss matters with potential clients and investors.