Experience

Hu-Friedy Italy

• Italy
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Marketing Coordinator

  • May 2020 - Present

  Lead of the EMEA marketing department for HuFriedyGroup. - Definition of Marketing strategy and budget - Top-down and cross-functional alignment to maintain consistency and reach company goals - Coordination of marketing tactical activities toward B2B and B2B2C customers (dentists, DSOs, universities, distributors): - Online and offline corporate communications - Product launches and informative materials - Data driven CRM campaigns - International Events Lead of the EMEA marketing department for HuFriedyGroup. - Definition of Marketing strategy and budget - Top-down and cross-functional alignment to maintain consistency and reach company goals - Coordination of marketing tactical activities toward B2B and B2B2C customers (dentists, DSOs, universities, distributors): - Online and offline corporate communications - Product launches and informative materials - Data driven CRM campaigns - International Events


Hu-Friedy Mfg. Co., LLC
• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Marketing Coordinator

  • May 2018 - Nov 2022


Revello Spa

• Italy
• Hospitals and Health Care
• 100 - 200 Employee

• Category Manager

  • Apr 2014 - Apr 2018

  - Set and definition of yearly turnover and margin goals, in coordination with salesleadership- Management and definition of product portfolio, pricing, promotional and tradeactivities to reach turnover, gross margin and market share goals in a B2Benvironment- Launch and presentation of marketing activities and product innovation to salesforceSales analysis and data driven activities- Negotiation and definition of goals and activities with suppliers

• Product Manager

  • Apr 2007 - Mar 2014


Berner spa
• Germany
• Insurance
• Product Manager

  • Jun 2004 - Mar 2007