Experience

Yellow Card App

• United States
• Financial Services
• 100 - 200 Employee

• Marketing Manager Nigeria

  • Mar 2022 - Present

  * Plans and develops marketing campaigns for several channel types which includes digital, traditional, and unorthodox. * Properly manages large budgets to ensure it’s adequately spent and there’s true value for the company in whatever we spend. * Partners seamlessly with influencers and vendors that contribute to the growth of the company * Analyses the performance of all marketing campaigns against set goals and reports them for critical thinking and possible solutions where… Show more * Plans and develops marketing campaigns for several channel types which includes digital, traditional, and unorthodox. * Properly manages large budgets to ensure it’s adequately spent and there’s true value for the company in whatever we spend. * Partners seamlessly with influencers and vendors that contribute to the growth of the company * Analyses the performance of all marketing campaigns against set goals and reports them for critical thinking and possible solutions where necessary. * Brainstorms creative ideas that help in achieving sustainable growth. * Collaborates with centralized teams, and external teams and forms resourceful partnerships that are necessary to thrive in this field. * Represents the brand at public events and closes big clients to trade large volumes with the Yellow Card OTC desk. * Surpassed Sign up and Trade Volume goals set objective. Show less



ObiexHQ

• United Arab Emirates
• Financial Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2020 - Mar 2022

  Nigeria * Employed innovative solutions that drove growth from about 1000 users & $2.5m trade volume in 1 month to over 21,000 and $200m after 7 months. * Consecutively surpassed monthly targets of $30m in trade volume. * Set up A/B experiments on different channels to drive massive user acquisition & retention. * Created push notifications as well as in-app messaging to engage users. * Created numerous email marketing campaigns for onboarding & retaining users. * Set up custom audiences… Show more * Employed innovative solutions that drove growth from about 1000 users & $2.5m trade volume in 1 month to over 21,000 and $200m after 7 months. * Consecutively surpassed monthly targets of $30m in trade volume. * Set up A/B experiments on different channels to drive massive user acquisition & retention. * Created push notifications as well as in-app messaging to engage users. * Created numerous email marketing campaigns for onboarding & retaining users. * Set up custom audiences for retargeting and re-engagement campaigns guided by user qualities and events. * Worked with mobile tracking partners like Appsflyer to measure user acquisition properly, define & understand the performance of different funnels, app events, & customized links. * Drove product adaptation through channels such as Paid Ads, community building, social media, content marketing, & search optimization. * Recruited and managed members of the team to ensure the marketing goals of the company were achieved with ease and on time. * Led the team in handling most marketing activities in-house to reduce cost, maintain quality and stay competitive in the market. * Shared insightful resources that helped improve the skills of members of the marketing team. * Effectively created influencer marketing campaigns that boosted social media following & increased adaptation of the product. * Managed market research efforts for better customer insights towards competitive analysis that helped improve customer satisfaction, market share, and profitability. * Consistently shared the value proposition of the company across channels & communities in the crypto space. * Provided weekly reports sharing insights & recommendations that drove business goals. * Educated customers about the brand, the product & the industry. * Managed relationships with industry players & clients and leveraged these relationships to help the business grow. * Ensured the marketing budget was managed properly for effective spending. Show less



Sounds Sphere

• Musicians

• Content Manager

  • Feb 2021 - Aug 2021

  United States • Developed topics and content ideas for the Sounds Sphere blog which helped artists with the valuable resources they needed to grow their craft and helped the brand's reputation, as well as its search engine results position. • Sourced high-value guest posts from exceptional writers for the Sounds Sphere blog to help artists better their craft. • Sourced guest posts for Sounds Sphere on other high-quality music blogs and platforms with the aim of offering artists value and… Show more • Developed topics and content ideas for the Sounds Sphere blog which helped artists with the valuable resources they needed to grow their craft and helped the brand's reputation, as well as its search engine results position. • Sourced high-value guest posts from exceptional writers for the Sounds Sphere blog to help artists better their craft. • Sourced guest posts for Sounds Sphere on other high-quality music blogs and platforms with the aim of offering artists value and effectively building quality backlinks. • Developed search-friendly articles for the Sounds Sphere blog that artists, producers, and music enthusiasts generally will always find useful. • Researched topics to understand the landscape of trends and searches in the industry. • Fostered beneficial relationships with artists, producers, and important music industry players. • Connected with and educated artists on the benefits of signing up with Sounds Sphere, which in turn helped the company increase revenue. • Created and implemented content and campaigns for Social media that helped the brand's online presence. Show less



Hotels.ng

• Nigeria
• Hospitality
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Jan 2020 - Mar 2020

  Lagos, Nigeria • Identified and resolved technical SEO problems affecting search positions. • Created and implemented SEO strategies including effective high-quality link building for positive changes in search results position. • Created content strategically infusing relevant keywords and phrases with high search volume to increase search traffic. • Carried out audits on the site and implemented on-page optimization that helped search results position.

• Editor

  • Oct 2019 - Jan 2020

  • Led a team of over 17 writers to harness their creativity and improve their work ethic to the positive influence of the company's content team. • Developed and implemented creative direction for the team of writers. • Guided writers in creating better value articles. • Edited articles written by writers to ensure they were factual, optimized for better search engine results position, and free of errors.

• Content Writer

  • Jul 2019 - Oct 2019

  Lagos, Nigeria • Wrote well-researched and attractive articles to guide travelers and ensure they enjoy their stay wherever they travel to. • Ensured the articles written were optimized to improve the position of Hotels.ng on search engines. • Suggested content roadmaps and patterns to the team and helped with the quality of articles written.