Paola Lee

Marketing e Operações at MegaWhat
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Contact Information
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Native or bilingual proficiency

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Larissa Araium

Trabalho com a Paola desde o início da sua vida profissional ainda estagiária do Insper na Comerc Energia. Lá se vão cinco anos onde pude observar a capacidade da Paola de combinar execução com análise quantitativa sobre os diversos projetos executados. Paola é consistente em tudo o que se propõe a fazer e consegue gerenciar diversos assuntos simultâneos. Gostaria de ressaltar também como a Paola desenvolveu seu conhecimento de Marketing B2B combinada com tornar-se uma especialista do setor de energia, entendendo os players e suas prioridades. Eficiente, questionadora, curiosa, divertida, acolhedora: essa é a Paola.

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Experience

    • Brazil
    • Oil and Gas
    • 1 - 100 Employee
    • Marketing e Operações
      • Jan 2023 - Present

    • Head of Sales & Marketing
      • Apr 2021 - May 2023

      Sales and Marketing | PartnerAside from responsibilities from the previous role:- Development and improvement of digital products, customer support, and sales funnel (content subscription, online courses, publicity, and consulting).- Mapping of product improvement and automation of operational processes with technology area.- Customer support to key accounts such as B3, Enel, Siemens, and AES Brasil.

    • Head of Marketing
      • Dec 2019 - Apr 2021

      - Development of touchpoints with users and clients - e-mail campaigns, chatbots, social media.- Coordination of content creation for social media - Instagram and LinkedIn- Implementation of marketing automation and CRM.- Production of online events – over 70 webinars produced so far.- Launch of first online courses – live or recorded.- Development and implementation of all existing routines.

    • Brazil
    • Renewable Energy Power Generation
    • 400 - 500 Employee
    • Senior Marketing Analyst
      • Jan 2019 - Dec 2019

      - Structuring and implementation of Inbound lead qualification and NPS- Analyses of market growth and client portfolio- Participation in branding and launch projects for new companies of the group: Newcom (trading), Micropower (batteries), and MegaWhat (content)

    • Marketing Analyst
      • Jan 2017 - Dec 2018

      - Development of inbound area - map customer journey and campaigns to reach clients.- Analyses of electric market data to guide content creation, coordinate inbound lead qualification- Support in branding projects for the holding and new startups - create communication channels, prospection campaigns, and visual communication

    • Marketing Intern
      • Jan 2016 - Dec 2016

      - Market analyses and studies, map new potential clients and competition movements (market share, energy contracts)- Development of strategic and commercial materials

    • Consultant
      • Aug 2015 - Dec 2015

      Academic project in the Central Farmacy of Hospital Santa Catarina in São Paulo. Our goal was to reduce return rates of medication and equipments, optimizing the farmacy processes. reducing waste and promote better control of the inventary. Awards: 1st place of the semester, among 25 others Yellow Belt certificate for individual performance. Academic project in the Central Farmacy of Hospital Santa Catarina in São Paulo. Our goal was to reduce return rates of medication and equipments, optimizing the farmacy processes. reducing waste and promote better control of the inventary. Awards: 1st place of the semester, among 25 others Yellow Belt certificate for individual performance.

    • Germany
    • Truck Transportation
    • 700 & Above Employee
    • Intern
      • Jun 2014 - Aug 2014

      Insper - Hamburg Süd partnership for summer internship. During the 3 month internship, I worked on a VBA project to map fees and taxes payments according to ship planning. My goal was to create a way of controlling payments and reduce delays, double payments and fines. The second project was to map the infrastructure of the ports in Latin America to be used by ship planners. Insper - Hamburg Süd partnership for summer internship. During the 3 month internship, I worked on a VBA project to map fees and taxes payments according to ship planning. My goal was to create a way of controlling payments and reduce delays, double payments and fines. The second project was to map the infrastructure of the ports in Latin America to be used by ship planners.

Education

  • Insper
    Bacharelado, Administração e Negócios
    2013 - 2016

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