Paola Marie Lepatan
Senior Marketing Communications Manager at AIA-Philam Life- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Filipino Native or bilingual proficiency
Topline Score
Bio
I was able to work with Paola during our time in San Miguel, where she was doing multi-brand communication efforts for the food group. I would describe her to be both creative and strategic, leading high-impact projects paving the way for innovative communication and brand synergy. She is a highly intuitive individual who can anticipate the needs of the business units she supports, driving our marketing communication touch points to be more agile in delivering the brand message. She is fun to work with, very engaging and highly imaginative - the hallmark of a true marketer. She will definitely be a huge asset to any organization she joins!
I was able to work with Paola during our time in San Miguel, where she was doing multi-brand communication efforts for the food group. I would describe her to be both creative and strategic, leading high-impact projects paving the way for innovative communication and brand synergy. She is a highly intuitive individual who can anticipate the needs of the business units she supports, driving our marketing communication touch points to be more agile in delivering the brand message. She is fun to work with, very engaging and highly imaginative - the hallmark of a true marketer. She will definitely be a huge asset to any organization she joins!
I was able to work with Paola during our time in San Miguel, where she was doing multi-brand communication efforts for the food group. I would describe her to be both creative and strategic, leading high-impact projects paving the way for innovative communication and brand synergy. She is a highly intuitive individual who can anticipate the needs of the business units she supports, driving our marketing communication touch points to be more agile in delivering the brand message. She is fun to work with, very engaging and highly imaginative - the hallmark of a true marketer. She will definitely be a huge asset to any organization she joins!
I was able to work with Paola during our time in San Miguel, where she was doing multi-brand communication efforts for the food group. I would describe her to be both creative and strategic, leading high-impact projects paving the way for innovative communication and brand synergy. She is a highly intuitive individual who can anticipate the needs of the business units she supports, driving our marketing communication touch points to be more agile in delivering the brand message. She is fun to work with, very engaging and highly imaginative - the hallmark of a true marketer. She will definitely be a huge asset to any organization she joins!
Credentials
-
Data Storytelling for Business
DataSeerSep, 2019- Sep, 2024
Experience
-
AIA-Philam Life
-
Philippines
-
Financial Services
-
1 - 100 Employee
-
Senior Marketing Communications Manager
-
Mar 2017 - Present
Develops, integrates, and executes marketing campaigns and strategies for both internal and external initiativesHeads the planning and execution of major company and marketing events to ensure effective and efficient implementation. Plans and executes customer communications and media campaigns for customer awareness, lead generation and customer engagement
-
-
Marketing Services and Events Officer
-
Jul 2015 - Feb 2017
Highly involved in creating and executing integrated marketing campaigns from beginning to endOversaw the development of below-the-line requirements of marketing campaigns and major company initiatives to ensure quality production and timely deploymentEnsured compliance of all materials to the brand visual identityManaged the planning and execution of company and marketing events to ensure effective and efficient implementation
-
-
-
-
Project Manager
-
Jan 2014 - Jun 2015
Liaised with clients to ensure alignment; coordinated with internal talents and production team; managed project timelines; and scouted for and supervised outsourced talents needed to complete projectsConceptualized projects with the creative director in order to come up with proposals for project bidsProduced and edited written content for CGK, which included, but was not limited to, web copy, internship manual, copy, or any writing required by CGK’s clients
-
-
-
Deal Grocer
-
Philippines
-
Technology, Information and Internet
-
Content Producer
-
Jan 2013 - Sep 2013
Produced fresh content for weekly deals that encompassed various categories, namely dining, beauty and wellness, hotels, experiences, and getawaysHandled copywriting for daily e-mail blast marketing effortsManaged the company’s Facebook activities by providing relevant updates, creating copy, and monitoring comments and messages
-
-
-
San Miguel Corporation
-
Philippines
-
Food & Beverages
-
700 & Above Employee
-
Communications Associate for San Miguel Pure Foods Company, Inc.
-
Dec 2009 - Jan 2013
Managed various strategic communication requirements, including, but not limited to, speeches, scripts, letters, memos, press releases, reports, basic graphic design, etc.Coordinated the company's flagship CSR activity: conceptualized, launched, and managed its upkeep for 2011 and 2012Acted as Editor and Managing Editor of various newsletters and internal publications, and events organizer and assistant events director for internal eventsProduced and organized content of corporate website and coordinated the integration of different SMPFC business websites
-
-
Education
-
2005 - 2009
University of the Philippines - Manila
Bachelor of Arts, Development Studies -
-
Assumption College, San Lorenzo
Community
