Experience

House of Italy

• Advertising Services
• 1 - 100 Employee

• Account Relationship Manager

  • Nov 2020 - Present



Paola Lara Brand Ambassadors

• Amsterdam

• Company Owner

  • Oct 2020 - Present

  The mission of my company is to facilitate Italian companies to enter the Dutch market and to guide Dutch companies into the Italian market. Among others I provide the following services: Representing brands and its products in order to increase brand awareness and sales; Media planning and buying; Consulting; Advising clients on local regulations (in order of obtain permits); Creating co-marketing and co-branding partnerships; Connecting people; Generating brand awareness through various channels; Assisting in content creation and translation. Show less



EO

• Netherlands
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Project Manager

  • Nov 2020 - Jun 2021

  Project Manager for the production of two episodes of Rail Away Sardinia. Project Manager for the production of two episodes of Rail Away Sardinia.



Credits Media

• Netherlands
• Book and Periodical Publishing
• 1 - 100 Employee

• Sales Marketing Executive

  • Sep 2014 - 2019

  • Negotiating contracts and close agreements to maximize profit; • Build and maintain strong, long-lasting client relationships; • Developing new business with existing clients and/or identify areas of improvement to meet sales targets; • Optimizing existing marketing channels; • Managing events; • Initiating and directing research efforts; • Recruiting, training and managing local agents. • Negotiating contracts and close agreements to maximize profit; • Build and maintain strong, long-lasting client relationships; • Developing new business with existing clients and/or identify areas of improvement to meet sales targets; • Optimizing existing marketing channels; • Managing events; • Initiating and directing research efforts; • Recruiting, training and managing local agents.



Personal Health Club

• Project Manager

  • 2012 - Sep 2014

  • Responsible for the marketing activities; • Develop and drive marketing strategy and campaigns; • Optimizing existing marketing channels such as SEO, SEA, online and offline branding, etc.; • Managing several events; • Monitoring activities and performance; • Coaching other MT members on marketing and sales activities. • Responsible for the marketing activities; • Develop and drive marketing strategy and campaigns; • Optimizing existing marketing channels such as SEO, SEA, online and offline branding, etc.; • Managing several events; • Monitoring activities and performance; • Coaching other MT members on marketing and sales activities.



Euro-sportring

• Baarn, The Netherlands

• Events & Sales Manager

  • 2008 - 2011

  • Setting sales targets; • Reviewing sales performance, aiming to meet or exceed targets; • Recruiting, training and coaching sales staff; • Define product needs for the various markets within Europe; • Implementation of marketing actions; • Responsible for the organization of events (from initiation to evaluation); • Planning, executing and developing tournament programs; • Supervising, motivating and monitoring team; • Ensuring smooth and efficient running of events, including troubleshooting; • Booking suitable venues; • Coordinating venue management, caterers, stand designers and contractors; • Post-event evaluation, including analyses and reporting to event stakeholders Show less



Foot Locker

• United States
• Retail
• 700 & Above Employee

• Merchandiser

  • Mar 2007 - May 2008

  • Ensuring that products appear in the right store at the appropriate time and in the correct quantities;• Working closely together with the buying teams to forecast trends accurately;• Responsible for all administrative duties related to the movement of products from the E.S.C.;• Responsible for executing and updating merchandise distribution plans, based on current trends, product, and store and market performance;• Controlling stock levels based on forecasts for the season;• Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles), and ensuring that bestsellers reach their full potential;• Monitoring slow sellers, and take action to reduce prices or set promotions as necessary;• Managing, training and supervising junior staff. Show less

• Account Payable Administrator

  • Mar 2006 - Mar 2007

  • Ensure timely and accurate coding and entering of invoices and expense vouchers.• Handling of cash clearing items and vendor correspondence;• Filing within department standards;• Coding and translating lease invoices for the US offices; • Supporting the real estate department in solving issues.