Experience

ENFAP Emilia Romagna

• Italy
• Business Skills Training
• 1 - 100 Employee

• Docente e organizzatrice progetti formativi

  • Oct 2017 - Present

  Gestione, organizzazione, erogazione, tutoraggio e coordinamento delle attività di formazione e di specializzazione professionale e dei progetti formativi finanziati dal Fondo Sociale Europeo e dai fondi interprofessionali (Fondimpresa, Fondartigianato ecc.); monitoraggio dei processi formativi a livello qualitativo ed economico; analisi ed elaborazione dei feedback dei corsi e degli stage svolti presso le aziende-clienti; gestione, attivazione e certificazione dei tirocini extracurriculari secondo normativa vigente; docente in ambito marketing, comunicazione, self-marketing e brand awareness



FONDAZIONE ITS TURISMO E BENESSERE

• Italy
• Higher Education
• 1 - 100 Employee

• Tutor e Docente - ITS Istruzione Tecnica Superiore post-diploma

  • Sep 2019 - Present

  Gestione, organizzazione, erogazione e tutoraggio delle attività di formazione e di specializzazione professionale e dei progetti formativi finanziati dal Fondo Sociale Europeo del biennio post-diploma dell'ITS Fondazione Turismo e Benessere, sede di Bologna; analisi ed elaborazione dei feedback dei corsi e degli stage svolti presso le aziende-clienti; Docente in ambito self-marketing, soft-skills e brand awareness Gestione, organizzazione, erogazione e tutoraggio delle attività di formazione e di specializzazione professionale e dei progetti formativi finanziati dal Fondo Sociale Europeo del biennio post-diploma dell'ITS Fondazione Turismo e Benessere, sede di Bologna; analisi ed elaborazione dei feedback dei corsi e degli stage svolti presso le aziende-clienti; Docente in ambito self-marketing, soft-skills e brand awareness



Open Group | Impresa sociale Bologna

• Italy
• Individual and Family Services
• 100 - 200 Employee

• Lecturer in Marketing

  • Feb 2016 - Jun 2018

  Teaching and consultancy for the "Orientation courses, professional training, promotion and mentoring of traineeships in the territory of the Metropolitan City of Bologna"Topics: • Marketing Strategies and market analysis; • Customer satisfaction and Customer loyalty; • Operational marketing actions: cross-selling and up-selling techniques;• Personal Branding Teaching and consultancy for the "Orientation courses, professional training, promotion and mentoring of traineeships in the territory of the Metropolitan City of Bologna"Topics: • Marketing Strategies and market analysis; • Customer satisfaction and Customer loyalty; • Operational marketing actions: cross-selling and up-selling techniques;• Personal Branding



STAR Spa

• Italy
• Food & Beverages
• 100 - 200 Employee

• Store Key Account

  • Apr 2014 - Aug 2017

  Management and supervision of hypermarkets and supermarkets with the support of the leverages of the retail mix: space (display remaking proposal and management of promotional areas), assortment (listing management) and visual merchandising; check of product performance; staff recruitment and management; analysis and reporting of all operations and monitoring of competitors strategies. Use of Nielsen and IRI data, methods of discounts, ADV and price. Application of Marketing, Trade Marketing and Category Management tools.



Società agricola La Rovere Colli di Paderno - Fienile Fluò

• Head of Marketing, Communication and Event Planning

  • Jan 2013 - Apr 2014

  Realization of the budget-oriented strategic marketing and communication plan; coordination of the creative team and monitoring of communication actions; press office: writing press releases for all media and planning of business and cultural events; knowledge and management of SIAE practices Realization of the budget-oriented strategic marketing and communication plan; coordination of the creative team and monitoring of communication actions; press office: writing press releases for all media and planning of business and cultural events; knowledge and management of SIAE practices



Made to Sell | The Retail Performance Partner

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• Merchandising Supervisor and Mystery Shopper

  • Jan 2012 - Dec 2013

  Assessment of sales staff performance; definition of the visual merchandising criteria and training of sales staff; creation of new exhibition and strategic solutions; collaboration with the marketing department for the coordination of the store’s image to improving the sales and customer satisfaction. Customers: Bologna Airport, Samsung, Vodafone, MaxMara, LiuJo, Jeckerson, Borbonese, H&M and others. Assessment of sales staff performance; definition of the visual merchandising criteria and training of sales staff; creation of new exhibition and strategic solutions; collaboration with the marketing department for the coordination of the store’s image to improving the sales and customer satisfaction. Customers: Bologna Airport, Samsung, Vodafone, MaxMara, LiuJo, Jeckerson, Borbonese, H&M and others.



Geovest srl

• Certificate of environmental specialized informer

  • Sep 2011 - Dec 2013

  Development of the communication plan focused on differentiated waste collection, in collaboration with the municipalities. Development of the communication plan focused on differentiated waste collection, in collaboration with the municipalities.



Scagliarini Agenzia di relazioni pubbliche e Ufficio Stampa ThreeSixty

• Press Officer

  • Sep 2009 - Nov 2010

  Writing press releases for all media (paper, radio, TV); planning and development of relations with major Italian editors (Mondadori, Rusconi, Rizzoli, Cairo, Condè Nast, etc.); social media marketing actions; development of website contents for private companies and institutionsCustomers: Eden Viaggi Tour Operator, Valle d'Aosta Regional Council for Tourism and the Tourism Department of Istria Writing press releases for all media (paper, radio, TV); planning and development of relations with major Italian editors (Mondadori, Rusconi, Rizzoli, Cairo, Condè Nast, etc.); social media marketing actions; development of website contents for private companies and institutionsCustomers: Eden Viaggi Tour Operator, Valle d'Aosta Regional Council for Tourism and the Tourism Department of Istria



Filarmonica Teatro Comunale Bologna

• Musicians
• 1 - 100 Employee

• Marketing and Communication Assistant (Internship)

  • Mar 2009 - Aug 2009

  Planning and management of the symphonic season; support for marketing actions, social media marketing and press office; management of fundraising strategies Planning and management of the symphonic season; support for marketing actions, social media marketing and press office; management of fundraising strategies