Experience

LAMAREL

• Switzerland
• Retail Apparel and Fashion
• 1 - 100 Employee

• E-commerce Manager and Digital Paid Media

  • Jul 2022 - Present

  · Established social media marketing strategies to surpass a monthly average of 35% in paid media growth, a monthly average of 4% in CPR, and 10% in monthly website traffic growth through paid channels and with the support of digital tools such as Facebook Ads, Google Ads, Google Analytics. · Enlarged and managed content creation strategies by establishing storytelling and creative ideas with the support of Adobe Creative Cloud and teamwork management digital tools such as Later, Monday, Slack, among others. · Developed and optimized Shopify email marketing campaigns by creating visual content and increasing a monthly average of 119% in open rate, 17% in orders, and 16% in conversions. ·Thrived website strategies in Shopify by enhancing the customer journey and website features such as product personalization and product SEO, to increase a monthly average of 21% in online sales, 4% in returning customers, and 28% in number of sessions. Show less



Self-employed

• Freelance

  • Jan 2018 - Present

  · Supported companies to skyrocket brand awareness by increasing 15% of monthly user interactions with visual content in a unique and creative way with audiovisual content, graphic designs, gifs, and illustrations. · Developed visual creative content that increased a monthly growth of 10% in user experience and achieved 5% of engagement rate in social media channels, websites, printed content, and apps for different industries such as lifestyle magazines, beauty, sports, fashion, food, and tech. · Helped 8 start-ups, 14 micro and macro-influencers, and 3 multinational companies to impulse brand positioning by developing content creation, social media pages, and websites. Show less



IE University

• Spain
• Education Administration Programs
• 700 & Above Employee

• Corporate Relations Marketing Intern

  • Sep 2022 - Jan 2023

  · Developed paid LinkedIn campaigns and content creation to optimize the company’s webpage metrics and visual content, achieving a monthly engagement rate of 6%. · Chaired website redesign by ameliorating visual interface, audiovisual and written content to yield a customer-focused online experience. ·Reformed content marketing strategies for IE executive customized learning programs by enhancing the company’s average ticket value and returning customers. ·Supported events for Chief Office Executives in MEA, Spain, Europe, and Latin America from global companies such as Roche, PWC, Genomma Lab, Volkswagen, among others, to upgrade brand loyalty and unaided brand awareness. Show less



Peanut Butter Media - Digital Agency

• Advertising Services

• Co-Founder Peanut Butter Media

  • May 2018 - Jul 2022

  · Founded and coordinated Peanut Butter Media agency, expanding to international markets such as Thailand. · Established digital marketing strategies for more than 20 brands in the beauty, fashion, food, and sports sector, to surpass a monthly average of 6% in organic growth, an average of 0.96% in CPC, and 10% in monthly website traffic growth with the support of digital tools such as Facebook Ads, Google Ads, Google Analytics. · Chaired and formulated SEO strategies in different countries including USA, Spain, and Mexico throughout different social media platforms by optimizing brand engagement, KPIs measurement analysis, and increasing a monthly average conversion rate of 10%. Show less



ABCESAR GROUP

• Spain
• Events Services
• 1 - 100 Employee

• Community Manager

  • Apr 2021 - Sep 2021

  · Developed website strategies and content creation to optimize the company’s webpage metrics and visual content, achieving a monthly engagement rate of 6%. · Improved website user experience with SEO strategies by maintaining an average retention rate of 30% and having a monthly growth rate of 10% in website traffic. · Developed website strategies and content creation to optimize the company’s webpage metrics and visual content, achieving a monthly engagement rate of 6%. · Improved website user experience with SEO strategies by maintaining an average retention rate of 30% and having a monthly growth rate of 10% in website traffic.



Sersana Method

• Mexico
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Digital Sersana- Sersana Home

  • Nov 2019 - Sep 2021

  · Chaired migration of Sersana Method from an offline company to an online, positioning Sersana Home as the number one wellness platform in Mexico. · Expanded Sersana’s digital community by increasing a monthly average of 6% of organic users and obtaining more than 2,000 people/subscriptions in one month. · Directed Sersana Home team by developing and executing new customer-centric products and services, digital strategies, brand collaborations, and creation of creative audiovisual content throughout different digital platforms such as Uscreen, Zingfit, Instagram, and Facebook. · Empowered Sersana Home team by introducing management platforms, CRM training, KPI analysis tools, and potentiating customer service area by achieving 76% in CSAT score. Show less



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing and Public Relations Intern

  • Aug 2018 - Feb 2019

  · Rebuild the brand approach into a luxurious good by developing offline marketing campaigns and collaborating with international brands such as F1, Walt Disney, Millesime, GNP. · Development, execution, and management of mass events such as F1, Women that We Love by Quien magazine, and Joven Talento by Millesime. Collaboration and direct communication with sponsors and brands. · Brand communication via OOH and social media, public relationships, and development of influencer marketing strategies. · Development and execution of B2B and B2C marketing strategies. Show less



Nieu

• México

• Digital Marketing Intern

  • Jun 2017 - Dec 2017

  · Creative thinking and social media strategies for different industries: blogs, technology, educational. ·Development of digital material and graphic design to grow organic followers on Instagram. · Creative thinking and social media strategies for different industries: blogs, technology, educational. ·Development of digital material and graphic design to grow organic followers on Instagram.



Someone Somewhere

• Mexico
• Retail Apparel and Fashion
• 1 - 100 Employee

• Content Creator

  • Jan 2017 - Jul 2017

  · Creative thinking and content creation for social media including graphic designs, copywriting and blogposts. · Inventory management: updating stock and brand catalogue. · Creative thinking and content creation for social media including graphic designs, copywriting and blogposts. · Inventory management: updating stock and brand catalogue.