Experience

YELLOWSQUARE

• Italy
• Hospitality
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2018 - Present

  I'm responsible for activities both for the Hostel, the Bar and the Tours. My primary mission is to facilitate growth and increase sales by developing a marketing plan that will promote brand recognition and help the organization gain a competitive advantage. My goal is to assume the voice of the customer across the company. For me it's very important to understand the company's position in the marketplace to determine how and where the company should be positioned in the future. I'm responsible for activities both for the Hostel, the Bar and the Tours. My primary mission is to facilitate growth and increase sales by developing a marketing plan that will promote brand recognition and help the organization gain a competitive advantage. My goal is to assume the voice of the customer across the company. For me it's very important to understand the company's position in the marketplace to determine how and where the company should be positioned in the future.



Luther Dsgn

• Italy
• Advertising Services
• 1 - 100 Employee

• Project Manager /Digital Strategist

  • 2012 - Present

  Define the brand strategy and positioning through the communication activities (media, campaign, video, content, activation, …) on all the channels (website, m-site, app, Facebook, Youtube, …). Play an integral role in new business pitches and hold responsibility for the effective on-boarding of new clients; Define the brand strategy; Coordinate all the internal teams and partners; Manage of the budget and KPIs, improve performance (cost per lead, view, acquisition, etc); Plan a campaign (Facebook Ads, Google Adwords on search and GDN, remarketing, RTB, Youtube Ads, Affiliation programs, Twitter for Business etc) Clients: Enel, Enel Green Power, Lumsa, Nikon, Staanoi onlus, Lanificio Factory, MasterCard for MercatoMonti, MVP Creations, Ischia SPA Show less



19novanta communication partners

• Italy
• Design Services

• Account Manager

  • 2011 - 2012

  Account Digital, Account BTL. Clients: Poste Italiane, Total Erg, Net Insurance, Mercedes Benz. Account Digital, Account BTL. Clients: Poste Italiane, Total Erg, Net Insurance, Mercedes Benz.



Brand Portal

• Italy
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 2010 - 2011

  Analysis and weekly reports; costs planning and budgeting, market research, researching markets to identify opportunities for events. Clients: Toyota Motor Italy, Warner Bros. Analysis and weekly reports; costs planning and budgeting, market research, researching markets to identify opportunities for events. Clients: Toyota Motor Italy, Warner Bros.



Produzioni Indipendenti S. r. l.

• Production Coordinator

  • 2008 - 2010

  Collaboration with the British magazine New Musical Express ( NME ) for promoting new artists, organizing live concert, oversee budgets and provide instruments. Artists: Beach House, Toro Y Moi, Hercules and Love Affairs, Wild Nothing etc. Collaboration with the British magazine New Musical Express ( NME ) for promoting new artists, organizing live concert, oversee budgets and provide instruments. Artists: Beach House, Toro Y Moi, Hercules and Love Affairs, Wild Nothing etc.



OfficineGoa S.r.l.

• Rome

• Account Manager

  • 2005 - 2008

  Event managing, product launch organization, live concert production Clients: Sony Pictures, Nike, Toyota, BMW, British American Tobacco, Nissan, Seat, Redbull, Nastro Azzurro. Event managing, product launch organization, live concert production Clients: Sony Pictures, Nike, Toyota, BMW, British American Tobacco, Nissan, Seat, Redbull, Nastro Azzurro.



H3G

• Sales Account VIP

  • 2003 - 2004

  V.I.P. Clients promoting and monitornig V.I.P. Clients promoting and monitornig



Momentum – McCann Worldgroup

• Milan Area, Italy

• Junior Account Executive

  • 2000 - 2002

  Providing support to the Senior Accountants in client management. Clients: H3G, L’Oreal, Gazzetta dello Sport, American Express Providing support to the Senior Accountants in client management. Clients: H3G, L’Oreal, Gazzetta dello Sport, American Express