Paola Wernick
Project Manager at Articulate- Claim this Profile
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Bio
Experience
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Articulate
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Project Manager
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Oct 2022 - Present
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Known
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United States
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Advertising Services
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200 - 300 Employee
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Marketing Coordinator & Executive Assistant
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Jun 2021 - Oct 2022
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Social Media and Marketing Coordinator
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Sep 2020 - Jun 2021
• In charge of developing social media marketing strategy, content creation and copywriting editorial plans, execution of brand partnerships and organizing photoshoots for clients.• Increased brand engagement and followers by over 300% on average; established influencer partnerships and developed new social media campaigns increasing brand awareness. • In charge of developing social media marketing strategy, content creation and copywriting editorial plans, execution of brand partnerships and organizing photoshoots for clients.• Increased brand engagement and followers by over 300% on average; established influencer partnerships and developed new social media campaigns increasing brand awareness.
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Sally Fischer Public Relations
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Marketing And Public Relations Intern
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Jun 2019 - Aug 2019
• Led marketing efforts and created press releases for the Italian Film Festival at Lincoln Center, partnered with the Italian Ministry of Culture’s Luce Cinecitta Institute; targeted NYC film audiences to increase festival engagement and online press.• Increased brand awareness for The World Leather Congress; developed program planning, creation of digital assets and press releases. Contacted over 1000 institutions including Tory Burch, Coach and Poltrona Frau who spoke at the conference. Partnered with Parsons School of Design increasing social media engagement for the conference, resulting in over 3000 attendees.• Established influencer and international press connections for a brand awareness event for Il Palagio wines at Sting and Trudie Styler’s Farm Festa event in Tuscany.
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Enactus UK & Ireland
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United Kingdom
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Higher Education
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1 - 100 Employee
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Beneficiaries Marketing Coordinator
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Sep 2017 - May 2019
• Coordinated beneficiary contacts and strategized marketing partnerships that allowed for the funding of Project Fog Catcher, aiding fresh water-scarce communities internationally.• Organized charity cooperation for Edinburgh Candle Company; empowering refugee women to become entrepreneurs by teaching them how to make environmentally friendly candles, and increasing project engagement by 70%. Society winner of U.K. competition for best university social enterprise/non-profit society. • Coordinated beneficiary contacts and strategized marketing partnerships that allowed for the funding of Project Fog Catcher, aiding fresh water-scarce communities internationally.• Organized charity cooperation for Edinburgh Candle Company; empowering refugee women to become entrepreneurs by teaching them how to make environmentally friendly candles, and increasing project engagement by 70%. Society winner of U.K. competition for best university social enterprise/non-profit society.
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National Hemophilia Foundation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Event Planning & Marketing Intern
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Jun 2017 - Aug 2017
• Responsibilities included event planning strategy and coordination for national annual conference held in Chicago to benefit over 3000 Hemophilia patients. Coordinated itineraries for corporate team, and assisted overseeing onsite strategical operations, along with overseeing brand partnerships with Pharmaceutical companies. • Responsibilities included event planning strategy and coordination for national annual conference held in Chicago to benefit over 3000 Hemophilia patients. Coordinated itineraries for corporate team, and assisted overseeing onsite strategical operations, along with overseeing brand partnerships with Pharmaceutical companies.
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International Market Research Intern
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Sep 2016 - Dec 2016
• Conducted independent research to improve ‘smart’ and technologically dominant cities around the world. Creation and analysis of over 10 reports with this research to facilitate more technologically advanced and sustainable cities. • Conducted independent research to improve ‘smart’ and technologically dominant cities around the world. Creation and analysis of over 10 reports with this research to facilitate more technologically advanced and sustainable cities.
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ADMERASIA
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jul 2016 - Aug 2016
• Developed and executed an integrated marketing communication plan for Nissan Rogue and Boba Guys Tea live campaigns; assisted with social media strategic posting and editorial copywriting. Youngest intern in the history of the company. Worked in the Creative department.• Helped increase social media engagement through establishing celebrity collaborations for Boba Guys brand; created strategic content storyboards to increase viewership within Generation Z audience. • Developed and executed an integrated marketing communication plan for Nissan Rogue and Boba Guys Tea live campaigns; assisted with social media strategic posting and editorial copywriting. Youngest intern in the history of the company. Worked in the Creative department.• Helped increase social media engagement through establishing celebrity collaborations for Boba Guys brand; created strategic content storyboards to increase viewership within Generation Z audience.
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Summer Intern
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Jul 2012 - Aug 2012
Manhattan Borough President Candidate. Responsibilities included: working in the office, working the phone bank, and canvassing. Manhattan Borough President Candidate. Responsibilities included: working in the office, working the phone bank, and canvassing.
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Education
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The University of Edinburgh
MA Honours, International Relations and Affairs