Paola Vernacchio

Media Relations and Digital PR Specialist at K words srl
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Professional working proficiency

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LinkedIn User

Ho lavorato con Paola per diversi anni nel suo ruolo di media relations per l’agenzia che curava la attività PR di Brooks. Paola è una persona veramente affidabile, intraprendente, professionale ed empatica. In questi anni non solo ha curato i rapporti con media e influencer ma ha adottato lei stessa i valori della nostra azienda diventando una vera ambassador del marchio in Italia. Una grande giocatrice di squadra, grazie Paola!

Giulia Loperto

Ho collaborato con Paola per la realizzazione di alcuni progetti seguiti da K-words. Durante questo periodo Paola è stata la mia referente e ho avuto modo di conoscere la sua organizzazione ed attenzione nel trovare strategie efficienti che hanno reso più semplice il lavoro di tutti. È stato un piacere far parte del suo team :)

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Experience

    • Italy
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Media Relations and Digital PR Specialist
      • Nov 2013 - Present

      My responsibilities: PR: • Develop a communication strategy • Proactively seek for high-level placements in print, broadcast and online media • Proactively plan & coordinate press releases: content, distribution, follow-ups • Manage media inquiries and interview • Monitor, analyse and communicate PR results Digital PR: • Digital PR initiatives and online community management for multiple clients, across a range of industries • Planning and implementing digital PR campaigns in line with clients’ business goals • Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts • Plan, source and evaluate content for multiple social media platforms • Work across internal teams to collaborate on creative ideas, online strategy and PR opportunities Events: • Plan & coordinate B2C and B2B and MEDIA events • Seek out networking opportunities at all levels • Research and evaluate opportunities for clients to be present and in relevant events Areas: sports, food, digital technologies Show less

    • Italy
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Web editor Pourfemme.it
      • Oct 2013 - Apr 2014

      Writing, editing texts about actuality, fashion, food, and weddings for www.pourfemme.it. My responsibilities: • Searching news • Interviewing sources • Proofreading • Verifying statements and facts Writing, editing texts about actuality, fashion, food, and weddings for www.pourfemme.it. My responsibilities: • Searching news • Interviewing sources • Proofreading • Verifying statements and facts

    • Italy
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Media Relations Account Junior
      • Mar 2012 - Jul 2013

      My responsibilities: • Writing, editing, and disseminating press release and statements • Media relations and increasing mailing list • Proactive search for new opportunities for visibility for each client My responsibilities: • Writing, editing, and disseminating press release and statements • Media relations and increasing mailing list • Proactive search for new opportunities for visibility for each client

    • Italy
    • Higher Education
    • 300 - 400 Employee
    • Assistant Professor Gianfranco Bettetini for Communication Semiotics
      • Jun 2008 - Mar 2012

    • Advertising Services
    • 1 - 100 Employee
    • Stage Media Relations
      • Nov 2009 - Mar 2010

Education

  • Università degli studi Suor Orsola Benincasa
    Laurea specialistica, Comunicazione istituzionale, comunicazione d'impresa
    2008 - 2010

Community

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