Paola Santiago Del Castillo
Content Manager at Travel Portland- Claim this Profile
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Bio
Experience
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Travel Portland
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United States
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Travel Arrangements
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1 - 100 Employee
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Content Manager
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Aug 2022 - Present
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Lecturio
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United States
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Education Administration Programs
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1 - 100 Employee
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Online Marketing Manager
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Feb 2021 - Apr 2022
- Managed community engagement and posting calendar for 10 brand pages across all major social media platforms - Lead content creation and strategy, especially for Tik Tok and Instagram Reels - Supervised 3 employees across 3 different time zones - Managed Global Influencer Program with a reach of more than 4M followers - Expanded Global Influencer Program to Latin America and India - Managed community engagement and posting calendar for 10 brand pages across all major social media platforms - Lead content creation and strategy, especially for Tik Tok and Instagram Reels - Supervised 3 employees across 3 different time zones - Managed Global Influencer Program with a reach of more than 4M followers - Expanded Global Influencer Program to Latin America and India
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Ohio. Find It Here.
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United States
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Travel Arrangements
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1 - 100 Employee
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Social Media Coordinator
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Feb 2018 - Feb 2021
- Increased Facebook engagement by more than 130% - Increased followers on Facebook and Instagram by 11% and 24% respectively - Managed and developed editorial calendars and paid social advertisements - Created and managed the TourismOhio Video Program and Influencer Partnership Program - Worked with Buzzfeed, Full Time Media & Midwest Magazine to expand reach and content diversity - Increased Facebook engagement by more than 130% - Increased followers on Facebook and Instagram by 11% and 24% respectively - Managed and developed editorial calendars and paid social advertisements - Created and managed the TourismOhio Video Program and Influencer Partnership Program - Worked with Buzzfeed, Full Time Media & Midwest Magazine to expand reach and content diversity
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Friends of Puerto Rico
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Washington D.C. Metro Area
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Communications Coordinator
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Nov 2017 - Feb 2018
- Raised over 45k through Facebook Ads and organic posts - Managed email newsletter and press relations - Designed graphics and edited videos for social media and newsletters - Raised over 45k through Facebook Ads and organic posts - Managed email newsletter and press relations - Designed graphics and edited videos for social media and newsletters
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National Student Leadership Conference
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Social Media Coordinator
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Jun 2017 - Aug 2017
- Filmed and edited daily video blogs - Interviewed staff, students, and Yale professors for daily videos - Wrote for and monitored all social media accounts - Filmed and edited daily video blogs - Interviewed staff, students, and Yale professors for daily videos - Wrote for and monitored all social media accounts
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614 Media Group
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Writer
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Jun 2016 - May 2017
-Published in the Aug., Sept. and Nov. issues of 2016, and the Interview Issue of 2017 of (614) Magazine-Published in 1870 Magazine
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Associate Editor
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Aug 2016 - Feb 2017
- Contributed to a 25% increase in online readership for 614Now within the first month of employment- Composed daily digital newsletter for 60,000 subscribers- Wrote and aggregated over 150 articles of digital content
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Ohio Department of Public Safety
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United States
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Public Safety
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100 - 200 Employee
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Copywriter and Editor
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Jul 2015 - Aug 2015
-Wrote and edited stories for the Safer Ohio, Flying Wheel Magazines, and the TAP Unit Newsletter -Edited the entirety of the ODPS 2015 Annual Report for its seven divisions -Created the ODPS Podcast to package public safety information in a more consumable fashion -Wrote and edited stories for the Safer Ohio, Flying Wheel Magazines, and the TAP Unit Newsletter -Edited the entirety of the ODPS 2015 Annual Report for its seven divisions -Created the ODPS Podcast to package public safety information in a more consumable fashion
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WOUB Center for Public Media
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Athens, Ohio
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Reporter
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Aug 2012 - Aug 2015
-Reported three to five stories a week about day-of local news for television, web, and radio formats -Wrote AP stories for WOUB web and radio news -Reported three to five stories a week about day-of local news for television, web, and radio formats -Wrote AP stories for WOUB web and radio news
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Mephisto 97.6
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Leipzig Area, Germany
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Reporter
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May 2015 - Jun 2015
-Reported on cultural topics concerning refugee and immigrant integration programs in Leipzig -Helped build and host a radio show based on immigration and welcome culture in Leipzig -Conducted cross-language interviews in Spanish, German, English, and Arabic. -Collaborating on a professional team of German and US reporters -Reported on cultural topics concerning refugee and immigrant integration programs in Leipzig -Helped build and host a radio show based on immigration and welcome culture in Leipzig -Conducted cross-language interviews in Spanish, German, English, and Arabic. -Collaborating on a professional team of German and US reporters
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Education
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Ohio University
Bachelor of Science (B.S.), Journalism -
Harvard University
Summer School Class of 2011, Journalism and English