Paola Santiago Del Castillo

Content Manager at Travel Portland
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Content Manager
      • Aug 2022 - Present

    • United States
    • Education Administration Programs
    • 1 - 100 Employee
    • Online Marketing Manager
      • Feb 2021 - Apr 2022

      - Managed community engagement and posting calendar for 10 brand pages across all major social media platforms - Lead content creation and strategy, especially for Tik Tok and Instagram Reels - Supervised 3 employees across 3 different time zones - Managed Global Influencer Program with a reach of more than 4M followers - Expanded Global Influencer Program to Latin America and India - Managed community engagement and posting calendar for 10 brand pages across all major social media platforms - Lead content creation and strategy, especially for Tik Tok and Instagram Reels - Supervised 3 employees across 3 different time zones - Managed Global Influencer Program with a reach of more than 4M followers - Expanded Global Influencer Program to Latin America and India

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Social Media Coordinator
      • Feb 2018 - Feb 2021

      - Increased Facebook engagement by more than 130% - Increased followers on Facebook and Instagram by 11% and 24% respectively - Managed and developed editorial calendars and paid social advertisements - Created and managed the TourismOhio Video Program and Influencer Partnership Program - Worked with Buzzfeed, Full Time Media & Midwest Magazine to expand reach and content diversity - Increased Facebook engagement by more than 130% - Increased followers on Facebook and Instagram by 11% and 24% respectively - Managed and developed editorial calendars and paid social advertisements - Created and managed the TourismOhio Video Program and Influencer Partnership Program - Worked with Buzzfeed, Full Time Media & Midwest Magazine to expand reach and content diversity

  • Friends of Puerto Rico
    • Washington D.C. Metro Area
    • Communications Coordinator
      • Nov 2017 - Feb 2018

      - Raised over 45k through Facebook Ads and organic posts - Managed email newsletter and press relations - Designed graphics and edited videos for social media and newsletters - Raised over 45k through Facebook Ads and organic posts - Managed email newsletter and press relations - Designed graphics and edited videos for social media and newsletters

    • United States
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Social Media Coordinator
      • Jun 2017 - Aug 2017

      - Filmed and edited daily video blogs - Interviewed staff, students, and Yale professors for daily videos - Wrote for and monitored all social media accounts - Filmed and edited daily video blogs - Interviewed staff, students, and Yale professors for daily videos - Wrote for and monitored all social media accounts

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Freelance Writer
      • Jun 2016 - May 2017

      -Published in the Aug., Sept. and Nov. issues of 2016, and the Interview Issue of 2017 of (614) Magazine-Published in 1870 Magazine

    • Associate Editor
      • Aug 2016 - Feb 2017

      - Contributed to a 25% increase in online readership for 614Now within the first month of employment- Composed daily digital newsletter for 60,000 subscribers- Wrote and aggregated over 150 articles of digital content

    • United States
    • Public Safety
    • 100 - 200 Employee
    • Copywriter and Editor
      • Jul 2015 - Aug 2015

      -Wrote and edited stories for the Safer Ohio, Flying Wheel Magazines, and the TAP Unit Newsletter -Edited the entirety of the ODPS 2015 Annual Report for its seven divisions -Created the ODPS Podcast to package public safety information in a more consumable fashion -Wrote and edited stories for the Safer Ohio, Flying Wheel Magazines, and the TAP Unit Newsletter -Edited the entirety of the ODPS 2015 Annual Report for its seven divisions -Created the ODPS Podcast to package public safety information in a more consumable fashion

    • Reporter
      • Aug 2012 - Aug 2015

      -Reported three to five stories a week about day-of local news for television, web, and radio formats -Wrote AP stories for WOUB web and radio news -Reported three to five stories a week about day-of local news for television, web, and radio formats -Wrote AP stories for WOUB web and radio news

  • Mephisto 97.6
    • Leipzig Area, Germany
    • Reporter
      • May 2015 - Jun 2015

      -Reported on cultural topics concerning refugee and immigrant integration programs in Leipzig -Helped build and host a radio show based on immigration and welcome culture in Leipzig -Conducted cross-language interviews in Spanish, German, English, and Arabic. -Collaborating on a professional team of German and US reporters -Reported on cultural topics concerning refugee and immigrant integration programs in Leipzig -Helped build and host a radio show based on immigration and welcome culture in Leipzig -Conducted cross-language interviews in Spanish, German, English, and Arabic. -Collaborating on a professional team of German and US reporters

Education

  • Ohio University
    Bachelor of Science (B.S.), Journalism
    2012 - 2016
  • Harvard University
    Summer School Class of 2011, Journalism and English
    2011 - 2011

Community

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