Paola Gino

Digital Marketing Specialist Italy, Malta, Israel at GE HealthCare Italia
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Location
Milan, Lombardy, Italy, IT

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Experience

    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Marketing Specialist Italy, Malta, Israel
      • Apr 2022 - Present

      Milano, Lombardia, Italia Implementation of regional marketing strategies and localization of global digital campaigns; website, landing pages, email campaigns, Google and Social Media campaigns, creativity and marketing collateral, content development, event planning, marketing automation, reporting.

    • Italy
    • Medical Device
    • 1 - 100 Employee
    • Digital Customer Engagement Specialist
      • Jan 2020 - Apr 2022

      Digital marketing projects and campaigns, digital analytics, customer journey mapping and optimization, edetailing, content strategy, customer engagement activities.

    • Corporate Marketing Sales Effectiveness Specialist at Recordati
      • May 2014 - Jan 2020

      Sales Analysis, Sales Effectiveness, Targeting & Segmentation, Incentive Systems, Marketing Plans, Field Force sizing and deployment, CRM, digital activities.

    • HR Specialist
      • Dec 2011 - May 2014

      Milano, Italia Training and Development, Recruiting

    • France
    • Insurance
    • 700 & Above Employee
    • Top Management Assistant
      • Aug 2011 - Dec 2011

      Milano, Italia

    • United States
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Campaigns Unit Intern
      • Sep 2010 - Dec 2010

      New York

Education

  • Sole 24 Ore business school
    Master, Customer Experience Manager
    2021 - 2021
  • SDA Bocconi
    Marketing - evening intensive programme
    2013 - 2013
  • Fondazione Istud
    Professional Development - Master in Management of Human Resources
    2012 - 2012
  • Università degli Studi di Bologna
    Master, Diplomacy and International Politics
    2010 - 2010
  • Ca' Foscari Venezia
    Master of Arts (M.A.), Languages, Financial and Legal Institutions of Eastern Asia
    2003 - 2009
  • Beijing Language and Culture University
    2008 - 2008
  • East China Normal University
    2006 - 2006
  • Liceo Classico Azuni
    1998 - 2003
  • ISTUD
    Marketing
    2013 -

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