Experience

The Italian Chamber of Commerce in Singapore

• International Trade and Development
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 2022 - Present

  - Develop marketing initiatives through digital online channels, events or crossover collaborations.- Oversee all marketing activities, take metrics and provide timely performance reports.- Monitor market trends and analyze consumer markets activities to identify opportunities. - Develop marketing initiatives through digital online channels, events or crossover collaborations.- Oversee all marketing activities, take metrics and provide timely performance reports.- Monitor market trends and analyze consumer markets activities to identify opportunities.



Da Paolo Group

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Marketing & Product Manager

  • May 2017 - Present

  - Drive the product development process and coordinate the launch of new products across the Group.- Provide timely sales reports, monitoring the results for each business segment and product category on a regular basis.- Work closely with each Branch Manager in developing and refine the optimal product mix to drive brands to achieve business profitability and other objectives.- Work closely with landlors, partners, vendors and agencies to create new sales channels and develop business opportunities.- Establish and implement plans to optimize local and overseas procurement process.- Build, strengthen and maintain relationship with existing and new suppliers, ensuring supply reliability in both quantity and quality.

• Senior Marketing Executive

  • Apr 2016 - May 2017

  - Planning and Execution of Marketing activities through digital online channels (website, newsletter, social media, e-retailers, etc.) and traditional offline touch point (in-store communication, visual merchandising, promotions, PR etc.).- Implementation of communication strategies to increase brand awareness in the Singapore market, especially throughout social media and digital platforms (Facebook, Instagram, Google Ads, etc.).- Support each Branch manager to set KPI and develop strategies to increase traffic and sales. - Monitor and provide analysis of results and ROI for each marketing campaign and communication activity on a quarterly basis. - Research and analysis of the trend in the market to develop new marketing initiatives. - Manage relations with different stakeholders such us suppliers, customers, third party vendors and media in Singapore.- Find methods to optimize customer loyalty throughout CRM.



Ferrari Food+Wine

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Sales and Marketing Executive

  • Jan 2015 - Apr 2016

  - Plan and execute strategic marketing activities and campaigns in collaboration with the top management. - Plan, organize and deliver outstanding events with suppliers and business partners (Restaurants, hotels, chambers of commerce, business associations, media partners, etc.). - Management of a portfolio of private and corporate accounts.- Monitor and provide analysis of results for each retail and marketing initiative, with focus on social media (Facebook Adverts Manager), website (Google Analytics), newsletter (Mailchimp) and e-commerce (Shopify) conversion rate.



Silvia Shiptrade (S) Pte Ltd

• Marketing Executive

  • May 2014 - Jan 2015

  - Drive marketing and communication campaigns across the region.- Actively manage and update website, newsletter, and social media. - Support the Senior Management in developing creative and engaging events for clients. - Manage and develop the relationship with key clients and stakeholders. - Drive marketing and communication campaigns across the region.- Actively manage and update website, newsletter, and social media. - Support the Senior Management in developing creative and engaging events for clients. - Manage and develop the relationship with key clients and stakeholders.



Italian Chamber of Commerce in Singapore

• International Trade and Development
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2013 - Jan 2014

  - Responsible of Chamber’s database update, and content creation for all chamber’s publications and website.- Assist in promoting, planning and execute high profile joint events with other organizations and companies.- Supervision of onsite events and managing staff from third party vendors. - Responsible of Chamber’s database update, and content creation for all chamber’s publications and website.- Assist in promoting, planning and execute high profile joint events with other organizations and companies.- Supervision of onsite events and managing staff from third party vendors.



michela colombo elite relazioni pubbliche

• Italy
• Public Relations and Communications Services
• 1 - 100 Employee

• PR & Communication Assistant

  • May 2013 - Oct 2013

  - Content creation for press release, newsletter, web communication and digital PR.- Support in weekly Press clipping and PR coverage report.- Responsible for Media database update and develop and maintain relationship with stylists, journalists and editors. - Assist in planning and organising press day and high-end events (Vogue Night Out, Milan Fashion Week). - Responsible for product flow management, in order to deliver products to magazines and agencies on time.Brands portfolio: DBApparel,Janet&Janet, Maxi Zoo, O Jour di Giorgia Caovilla, Sharra Pagano.



ESN IULM Milano

• Italy
• Higher Education
• 1 - 100 Employee

• President

  • Jan 2012 - Feb 2013

  - Responsabile comunicazione ed external relation.- Organizzazione e promozione di eventi locali, nazionali edinternazionali (National Event, Annual General Meeting). - Responsabile comunicazione ed external relation.- Organizzazione e promozione di eventi locali, nazionali edinternazionali (National Event, Annual General Meeting).