Experience

Cerveza Tecate

• Mexico
• Food and Beverage Services
• 1 - 100 Employee

• Tecate Música

  • Aug 2021 - Present

  - Brand and Music Strategy - In charge of Tecate Music Platform and execution of NEW Music Strategy - Management of BTL Projects - Planning an execution of 360 Campaigns: ATL, BTL, DIGITAL and PR Music Projects - Launch of Tecate's First Festival at CDMX Tecate Emblema - Innovation: Tecateverse, Backstage Coverage with Celebrities, NFT Launch - Brand and Music Strategy - In charge of Tecate Music Platform and execution of NEW Music Strategy - Management of BTL Projects - Planning an execution of 360 Campaigns: ATL, BTL, DIGITAL and PR Music Projects - Launch of Tecate's First Festival at CDMX Tecate Emblema - Innovation: Tecateverse, Backstage Coverage with Celebrities, NFT Launch



HEINEKEN MÉXICO

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Tecate Sr. Brand Executive

  • Aug 2021 - Present

• Innovation Sr Executive

  • Jan 2019 - Aug 2021

  Lead New Product Introduction Process on all Beer Brands. As Project Manager I develop a detailed plan and oversee all aspects of every initiative, set deadlines, assign responsibilities, monitor and ensure deliverables, coordinate internal resources and manage the relationship with all stakeholders. Question ways of working in order to efficient timings, make effective decisions, serve as point of contact, and risk management in order to achieve the OTIF.Leader on Tecate Ambar, XX Ultra Lager, Indio/XX/Tecate New Visual Identity.In charge of NPI Tracker Performance Monthly Report, analyzing Volume, Assortment, Revenue and Gross Profit for innovations in their first year launched. Show less

• New Categories Innovation Executive

  • Oct 2016 - Dec 2018

  Inspire and mobilize internal community through initiatives such as: Global Innovation Challenge, in partnership with Global team, HR & Internal communication, develop campaign, activation event, inspiration and ideation workshops, mentoring process and identification of most relevant ideas for the OpCo.Lead on implementation of Innovation Culture Months: Inspire regarding different topics of today & the future. Develop Innovation Toolkit in order to spark the innovation spirit throughout the organization and Packaging Golden Rules in order to take into consideration consumer trends in our renovation projects. Leader on Open Innovation Universities, initiative where young consumers, helped us generate potential opportunities for our brands with a fresh perception.Execution of Front End Ideation Process: Support in identifying whitespaces and leverage portfolio strategy by entering in new segments, increasing penetration through new consumers, occasions and experiences. Identifying ability to Win and Size of the Prize. Implement Interdisciplinary Workshops to determine concept routes for qualitative and quantitative research.Colaborated on Canijilla RTD Brand development in order to determined: market opportunity, risks, business case, volume, concepts, packaging, recipe, and legal compliances. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Internship - B2C Shopper Marketing

  • May 2016 - Sep 2016

  Develop and coordinate POP materials for modern and traditional channel. Develop and coordinate POP materials for modern and traditional channel.



HEINEKEN MÉXICO

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Internship - Product Innovation

  • May 2015 - May 2016

  Coordinate product innovation procedures such as: syncfonia product registration & follow up, NORMEX legal submission, package agency coordination & SAP payment processes. Coordinate product innovation procedures such as: syncfonia product registration & follow up, NORMEX legal submission, package agency coordination & SAP payment processes.