pannapat laohathierprathan

Export Sales Assistant Manager at TOA Paint (Thailand) Co., Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Bangkok, Bangkok City, Thailand, TH
Languages
  • ภาษาไทย Native or bilingual proficiency
  • ภาษาอังกฤษ Full professional proficiency

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Experience

    • Thailand
    • Chemical Manufacturing
    • 300 - 400 Employee
    • Export Sales Assistant Manager
      • Sep 2014 - Present

      (Manufacturer of Automotive Refinishing Product (Car Paint) and Abrasive Paper (Sanding Paper) under TOA GROUP)  Perform and develop business for International Clients, Asian and Middle East Zone (My responsibility), Emphasize in Myanmar as AEC project and analyze market environments and key factors that potentially affect business performances.  Evaluate opportunities and threats in automotive refinishing business supply chain and propose business solution in order to improve TOAPC brand image and develop the market.  Proposes Commercial Action Plan on the basis of validated Studies to monitor key competitor’s movements eg. Nippon Paint, PPG , Kansai and etc in terms of products, price, promotion and sales & distribution channels in each countries.  Report monthly visit plan and development, Eg. Visiting to Myanmar Market monthly and all Middle East clients.  All operation for exhibitions to seek new business partners eg. Automechanika Dubai2014,2015,2016(Middle East Zone), Top Thailand Brand in Myanmar 2015, Top Thailand Brand in Myanmar 2016, Myan Auto 2015, Myan Auto 2016, Top Thai Brand Yangon 2017, Automechanika Istanbul, Turkey 2017.  Initiates, implements and monitors Sales performance against sales target of TOA group included key factors that potentially affect business performance.  To improve the inefficiency of work processes of TOA products by simplifying internal processes resulting in reducing internal conflicts and minimizing customer complaints.  Seeking new markets for Abrasive Sanding paper and automotive refinishing products toward the proper partners.  Launched new products : TOA Abrasive paper & New Automotive paint into potential market and support all marketing tools.  Achieve all export sales targets.  Develop new distribution channels in both existing and new markets eg. new client under my performance Jordon, Dubai, Pakistan ,Sri Lanka and Russia.  Resolve customer problems or complaints by determining optimal solutions. Show less

    • Motor Vehicle Manufacturing
    • 100 - 200 Employee
    • Marketing executive
      • Jan 2013 - Aug 2014

       Joined company as Marketing Executive, worked in group and pushed the term to accomplish the company goals.  Planning the marketing strategy to increase market share.  Always adjust and improve for some strategy to help our franchise can easier to compete with its competitor eg. 4 days special promotion.  To manage suppliers ongoing performance of the quality including visit supplier with customer at site.  To take care of Dunlop franchises and support them to improve all of strategy such as brand image, brand loyalty, brand awareness, and sellout target.  Supporting to retail customer-shop decoration and POP (Point Of Purchase) etc.  To arrange dunlop signboard including paying taxation for those signboard around Thailand.  Developing Dunlop Brand and supporting information to Sales Representative toward dealer what benefit could they have when they turn to be Dunlop dealer.  Controlling Stock in order to support Sales representative including arranging premium and giveaway for sale campaign (eg.0% campaign, Buy 4 Tires get one dunlop pillow and etc).  Organising and materializing event and campaign included attending events such as Annual Party 2013 (Company event), Launching New product event, Pro Racing Series 2013-2014, Thailand Motor Festival 2013-2014, Unique Running 2013-2014 and local motor show around Thailand, Formula Drift Asia 2014.  Developing marketing campaigns to promote a product, service or idea, including planning, advertising, public relation and organizing.  To coordinate systematically with internal staff and giving them support.  To communicate to customers (dealers) and managing customer relationship.  Survey and analyze the competitor strategy and estimate the competitor brand situation.  Periodical market & customer survey and visit to create new activities. Show less

    • Automotive
    • 1 - 100 Employee
    • Marketing coordinator
      • Aug 2010 - Sep 2011

       Contact customer and appointment for introducing company profile about product.  Co-Ordination with customer and other department in organization.  Follow Purchase Order and negotiation with customer.  To taking care and service current customer and find new customer.  To handle about packaging issue and countermeasure report in case detecting miss packing in process.  To deal with RD, Costing, Purchase, PE and prepare cost breakdown according to customer requirements.  Manage with production forecast (Overseas Customer) and cooperate with production team to control the capacity planning according to customer’s fluctuation volume.  To handle the RFQ (Request for Quotation) from customer and arrange the meeting with internal team to confirm the production feasibility and review the quotation before sending to the customer. Show less

Education

  • Northumbria University
    Master's degree, Business with marketing management
    2011 - 2012
  • Assumption University
    Bachelor of Arts (B.A.), Business English
    2006 - 2010

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