Pankaj Madaan

Head -Offline business (Retail, Partnerships, Distribution strategy) at The Moms Co.
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Location
Gurgaon, Haryana, India, IN

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Dr Karthik Anantharaman

A very committed professional with a keen eye on results. I wish him the very best

Prachi Tyagi

Working in the startup space, Pankaj and our team brainstormed ideas for a possible collaboration. His ability to identify opportunities and take initiatives is what makes him stand out. It was a pleasure getting to know him and his work.

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Experience

    • India
    • Consumer Goods
    • 1 - 100 Employee
    • Head -Offline business (Retail, Partnerships, Distribution strategy)
      • Jul 2017 - Present

      Responsible for launching retail business from scratch via first in category exclusive brand stores with Top maternity centers to scaling retail operations across modern trade & traditional trade across leading MT customers and channel partners with retail contribution over 20% of business. Responsible for launching retail business from scratch via first in category exclusive brand stores with Top maternity centers to scaling retail operations across modern trade & traditional trade across leading MT customers and channel partners with retail contribution over 20% of business.

    • Wellness and Fitness Services
    • Founding Member, Head- Sales & Marketing
      • Jul 2015 - Jun 2017

      •Spearheaded product development project of SaaS enterprise app for maternity care centers Consumer app- Tracking Menstrual health and predictive analysis through data & EHR in maternity to study risk profiles based on clinical data - for better deliverance of maternity care. • Achieved 1cr. monthly GMV out of total net value packages booked and sold through SaaS platform at respective counters within 3 months of on boarding. • Developed a network of 50 leading Gynecologist, 35 MCC's, 15 IVF labs, Top 3 leading stem cell banking companies, Leading path labs, similar segment consumer brands like BPL medical and Pigeon. Show less

    • Product Marketing Manager
      • Aug 2012 - Jun 2015

      JV between Lifeforce Cryobanks Intl’ USA & RJ Corp. with networks across India, Thailand, UAE, Nepal, Bangladesh & East Africa, making it the only India Cord Blood bank available in global market providing a high-end processing & storage technology. •Delivered entire communication launch package for doctors and consumers to Pan India sales team Conceptualization. And launch of mega experiential events with engaging storytelling to reach out to 4500+ doctors through 15 events. •Achieved highest revenue by launching highest selling 'Penta Power' in Indian stem cell banking industry between Q3-Q4'12; dropped average discount to INR 2.2K from 10K. •Influencer campaign with top parenting platforms through social agency with 30+ content pieces with over 1 million views and lift in awareness by 20%. •Developed digital detailer, print material and brand shoot in line with campaigns Show less

    • India
    • Appliances, Electrical, and Electronics Manufacturing
    • Marketing Executive
      • Jan 2012 - Aug 2012

      •Independently managed a network of top 10 eye-surgeons in Delhi for Business T/O 10cr Improved Prescription base by 12% through strategic tie-ups and slab level discounting Creating marketing tools, like leaflets, posters, flyers, newsletters, product detailer and corporate •Independently managed a network of top 10 eye-surgeons in Delhi for Business T/O 10cr Improved Prescription base by 12% through strategic tie-ups and slab level discounting Creating marketing tools, like leaflets, posters, flyers, newsletters, product detailer and corporate Show less

    • Project Intern
      • Oct 2011 - Dec 2011

Education

  • Management Development Institute of Singapore
    MBA, MBA, Marketing
    2010 - 2011
  • Maharshi Dayanand University
    B.Pharmacy, Pharmacy
    2006 - 2010

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