PANKAJ DEY

Senior Manager, Brand and Market Communication at The City Bank Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Bangladesh, BD
Languages
  • English Professional working proficiency
Skills

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Credentials

  • American Express@ Platinum Credit Card
    American Express
    Oct, 2013
    - Nov, 2024
  • Banking Foundation Course
    BIBM
    Apr, 2013
    - Nov, 2024
  • BIBM-Banking Foundation Course
    -

Experience

  • City Bank
    • Bangladesh
    • Banking
    • 700 & Above Employee
    • Senior Manager, Brand and Market Communication
      • Apr 2010 - Present

      Successfully led the project team single handed in designing and establishing the 360º launch of the Bank’s Internet banking platform ‘City Touch’ to the Digital Marketing sphere in Bangladesh. Responsible to develop strategy and formulate actionable to utilize the different Digital such as World’s Top Social Networks (Facebook, Google+) and Search Engine (Google) mediums in an integrated way and other local digital spaces as a point to improve City Bank’s Brand Salience, as well as to communicate and acquire for the Bank’s products & services. ● As part of the CityGems, the Priority Banking wing ofCity Bank in 2013 through the establishment of the state of the art Priority Banking Lounge- CityGems Centre. American Express Platinum Credit Card has also been launched targeting the same high-net-worth customer segments that resulted in overwhelming sales for the bank’s card business. ● As part of the City Bank American Express team- responsible for plan, Guide the Agency, developing executing press campaigns, the first international class travel lounge at the country’s main International airport and Domestic airport in July 2010 & March 2013 respectively, taking an area of 2,500 square feet and having a sitting capacity for 60 passengers at both the departure terminals of the airport. ● As part of the American Express Platinum Credit Card at Bangladesh. Receiving Briefs from Singapore according to AmEx guidelines, planning sales campaigns for the brand according to local flavour Inaugurated, Branded several Branches of the Bank. ● Working on the design phase and complete co ordination on branding point of view for City Barta (newsletter of city bank) co ordinating events like American express international golf tournament different sales kit, booklet, brochures, checklist, forms development for the brands VISA. Show less

  • Interspeed
    • Bangladesh
    • Advertising Services
    • 100 - 200 Employee
    • Senior Brand Executive
      • Feb 2009 - 2010

      Brand Handled: Eastern Bank Limited, Citycell Ltd. Banglalion, Crown Energy Drink, DBH, Radiofoorti, Ericsson.  Leadership of Anthem’s creative department—setting the shopper marketing vision and driving concepts that show innovation and fully thought out multi-channel experiences: print, interactive, social and retail environments.  Develop creative solutions based upon consumer insights and leveraging deep retailer knowledge to create memorable shopper connections and build lasting relationships.  Establishment of well-balanced teams, based upon project needs, art directors, designers, copywriters, strategists and developers to produce beautiful, problem solving, best-in-class, but most of all - results-driven solutions for our clients.  Guide team members with a creative, dynamic and motivational style that ultimately uphold a high standard of all creative deliverables—never settling for the status quo.  Proven mentoring, supervisory, and team-building skills that cascade throughout the team and organization.  Share responsibility on new business efforts, collaborate with Business Development, and Creative Directors in crafting custom pitches for new business, or to grow existing client relationships.  High level of face-to-face client interaction—providing thought leadership that has the ability to positively impact the client’s business objectives.  Stellar ability to establish and maintain deep, lasting and supportive senior level relationships with clients.  Charismatic presentation skills and communication abilities at all levels—both internal and at client organizations. Show less

  • Unitrend Limited
    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Senior Brand Manager
      • May 2004 - 2008

      ●Directly leading advertising and marketing services agency specializing in building and refocusing brands for multi-channel companies, including Eastern Bank Ltd., Western Union, Berger Paints Bangladesh Ltd. Nestle Bangladesh Ltd. and Coco-Cola. ●Experience across multiple industries has generated a diverse brand roster such as: Siemens Bangladesh Ltd., AKTEL, Warid Telecom, PHP Group and Marico. ●Work performed within the organization: establishment of project vision, evaluating, conceptualizing, editing and approving all staff work; as well as pitching new ideas. Participating in product line reviews, recommending improvements and promotional ideas for upcoming releases. Show less

Education

  • BRAC University
    EMBA, Marketing
    2014 - 2016

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