Experience

Clavél Corporation

• United States
• Manufacturing
• 1 - 100 Employee

• Director Of Marketing & Product Development

  • Sep 2021 - Present



West Texas Rehabilitation Center

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Community Liaison

  • Jul 2020 - Sep 2021



Oddly Natural - Website Design & Digital Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Partnership Officer

  • Mar 2018 - Jul 2020



Abilene Regional Medical Center

• Abilene, Texas Area

• Marketing Manager

  • 2015 - 2018

  Developed and implemented hospital marketing plan and budget within corporate guidelines and budget dollars Responsible for the creative of new physician advertising including: print, radio, tv, outdoor and direct mail Responsible for all media communication including press releases, scheduling tv/radio interviews and Worked with local and corporate advertising agencies to adhere proper standards within restricted budgets Assisted in writing copy for all creative pieces such as commercials, print ads, direct mail and outdoor Coordinated community events and established relationships with community partners through various programs such as Healthy Woman Promoted hospital service lines through unique marketing tactics to help draw all demographics Handled all local media buys and ad placement



West Texas Rehabilitation Center

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Director of Marketing

  • Jul 2012 - Nov 2015

  Responsible for establishing a yearly marketing plan and budget that help promote services provided by West Texas Rehabilitation Center and Hospice of the Big Country while remaining good stewardship with donor dollars. Responsible for all website, social media, email marketing campaigns. Worked with all media outlets, handled all media buying and evaluated ROI Monitored and maintained physician referral patterns though the use of various reporting Physician liaison between clinics and West Texas Rehabilitation Center/Hospice of the Big Country with a service area of 12 counties Developed all creative and copywriting for marketing pieces such as but not limited to: brochures, radio, tv, print, outdoor and direct mail Promoted services and programs through the use of all marketing channels to inform not only the medical community but also the public of all new programs and services Aided in the promotion of several fundraising events throughout the year such as: Telethon and Dinner Show Handled all community events and health fairs to remain top of mind among consumers and physicians. Coordinated events within the community such as: open house events, educational seminars, Chamber events and community tours



Paris Regional Health

• United States
• Hospitals and Health Care
• 100 - 200 Employee

• Director of Marketing and Advertising

  • Jul 2011 - Aug 2012

  Developed and implemented hospital and service line marketing plans, budgets and physician marketing. Direct reports included hospital volunteer program/senior program director, prescription assistance program and hospital chaplains. Worked directly with physician relations director to ensure physician recruitment and growth in volume once new physicians were employed. Developed and maintain physician marketing plans which included emphasis on new physicians, growing physician practices by using several different vehicles. Developed marketing initiatives for a new rural health clinic including special events, direct mail campaign, print, radio and community involvement. Worked directly with VP of Marketing of PRMC's parent company, national advertising agency, local vendors that include: print, radio, tv and outdoor, to ensure maximum exposure. Responsible for all public relations and media.



Abilene Regional Medical Center

• Marketing/PR Coordinator

  • Oct 2009 - Jul 2011



WoodmenLife

• Insurance
• 700 & Above Employee

• Manager, Community Outreach/Marketing

  • Apr 2008 - Oct 2009