Marketing Manager

• Aug 2022 - Present

COOPER & COLE | BEAUTIFULLY DESIGNED HOMES IN HANDPICKED LOCATIONS Bringing together their experience in construction and architecture, Cooper & Cole's directors build, develop and refurbish properties to an exceptional standard. Our luxury home builders take pride in their youthful, pioneering vision, delivering bespoke properties carefully shaped around each project's natural surroundings. Cooper & Cole carefully selects interior designers who are perfectly suited for each project and we work closely with them to create properties that are functional, stylish, unique and perfect for modern professionals, families and businesses. As experienced new home builders, we offer full design and build services for custom builds in the South East. In addition, we are always looking for new land acquisition opportunities and welcome enquiries from all potential clients seeking a reliable ‘sell my land’ service.

CEO & Creative Director

• Sep 2021 - Present

Brand Manager & IT Systems Engineer

• Apr 2018 - Aug 2022

Formulate and execute comprehensive strategies to design effective marketing content and annual product catalogue. Devise, implement, and orchestrate annual planning and budgets for the marketing department. Establish, design, and monitor four marketing campaigns per month, among construction and incorporation of other digital marketing initiatives. Regulate and optimise the company’s web presence, with a product catalogue of 5K+ products. Accelerate productivity and enhance operational efficiency by defining and implementing KPIs, supported by preparation and analysis of monthly reports. Set up strategic alliances with key stakeholders, including partners and agencies, as well as develop constructive relationships with personnel by leveraging exceptional negotiation and interpersonal skills. Direct/improve reporting, analytics, e-commerce management, and budget control via the utilisation of exceptional analytical skills. • Administered complete rebranding of the company to provide improved services to the target market, leading to £1M+ gain in revenue, 31% increase over 2020. • Employed novel web strategy and spearheaded the development of a new e-commerce website, enhancing website users by 41% in 2020 and 43% in 2021. • Boosted web sales by 122% in 2020 and 44% in 2021, obtaining £500K+ in website revenue. • Achieved overall conversion rate of 1.4% with a customer retention rate of 70% for over six months by initiating targeted PPC campaigns on Google, Facebook, and Instagram Ads. • Created strategic monthly plans in compliance with market segments whilst collaborating with the Director of Sales. • Utilised diverse design and management skills to supervise graphic design processes, including printing of A5 flyers, digital artworks, and illustrations. • Performed customer insight surveys, used results to localise marketing campaigns, and effectively re-engaged 10% of past clients.

Creative Lead & Brand Manager

• 2020 - 2020

HR Management Software - Developed the overall Brand Identity and strategy, Website front-end design and Logo Design. • Oversaw activities of the creative department by planning advertisements, monitoring campaigns, developing effective presentations, and devising brand standards. • Administered formulation and implementation of brand’s marketing and communication activities. · · • Managed portfolio of products, increasing brand value/awareness and improving market share.

CREATIVE DIRECTOR (non-executive)

• Jan 2016 - Sep 2018

Developed a comprehensive formal business plan as well as the directed implementation of corporate strategies to meet and exceed organisational objectives. Strategized and launched a training programme for B2C sales teams and account managers, securing 12 corporate partnerships; provided guidance and expert advice on pricing and promotions. Identified key opportunities and follow-up strategies by organising weekly pipeline review meetings. • Enhanced sales, reputation, and outreach by designing and executing global marketing strategies, including a three to five-year strategic plan. • Led the company's expansion throughout the UK, as well as general positioning of the brand to penetrate other markets, such as UAE, Maldives, and Australia. • Discovered and nurtured strategic partnerships with influencers in F&B and lifestyle segments, achieving 3.5% conversion rate within the first three months. • Chaired a team of three designers and two marketing professionals to create and maintain a website and social media platforms, increasing engagement by 20%.

DIGITAL & WEB DESIGNER

• 2015 - 2016

• Designed, built and consistently improved websites by utilising creative and programming skills whilst ensuring optimised user experience for easier navigation and utilisation. • Communicated design ideas using user/process flows, site maps, and wireframes as well as integrated functionalities and new features into websites. • Designed, built and consistently improved websites by utilising creative and programming skills whilst ensuring optimised user experience for easier navigation and utilisation. • Communicated design ideas using user/process flows, site maps, and wireframes as well as integrated functionalities and new features into websites.

Photographer & Film Maker

• Mar 2011 - 2016

Kent based Wedding & Fashion photographer Panduka Ekanayake specialises in capturing Modern, engaging, memorable photographs. Covering whole of UK with an award winning portfolio. Kent based Wedding & Fashion photographer Panduka Ekanayake specialises in capturing Modern, engaging, memorable photographs. Covering whole of UK with an award winning portfolio.

Fashion Photographer

• Apr 2012 - Sep 2014

Digital Designer

• 2013 - 2014

• Created and managed interactive online content, such as email templates, social media, and other promotional content as well as prepared project briefs and presented design ideas to relevant stakeholders. • Created and managed interactive online content, such as email templates, social media, and other promotional content as well as prepared project briefs and presented design ideas to relevant stakeholders.

GALLERY TECHNICIAN

• 2011 - 2013