Pam Schechtman
Vice President Marketing and Ecommerce at Behrens Manufacturing- Claim this Profile
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Bio
Joe Lusso
Pam is a true visionary leader who has made a profound impression on my career. She paved a clear path on how to move a declining company from mediocrity to quantifiable profits. In an environment that was resistant to change, Pam lead with integrity and grit. Pam is an insightful, strategic, committed, and creative marketing leader. She creates an environment in which you feel trusted to do your best work while giving you enough space to do it well. Pam values what everyone brings to the table, allows them to shine, and truly cares about what is shared about a brand or experienced by the end user- out the door, online or anywhere else. She’s a strong strategic thinker, and not only a leader but can easily throw herself into any task to get initiatives moving and launched. As a marketing mentor, she continually looked for fresh approaches to enhance the digital experience through new technology, thoughtful content, automation, and multi-channel strategies. Her vision, resulted in accelerating awareness, added value, and incremental sales and margin. I would be honored to work with Pam again.
Jessica Boersma
Few people have the opportunity to report to a leader who is also a coach and mentor, but I did when working for Pam. She is a corporate marketing leader and storyteller with the unique ability to weave together data-driven decision-making and inspired creativity. Her depth of understanding comprehensive marketing strategy: leading all aspects of the marketing mix across growth and brand, digital, social, paid, and organic amplified the Behrens brand story. She is proactive, a people-orientated person with patience and desire to mentor others to be successful, with abilities to create and influence strategic plans and vision that can be successfully followed by her staff. Even in stressful times, Pam is able to keep a positive outlook, remain calm, and identify problem-solving solutions to move forward and achieve organizational goals. Her leadership style is transformative-leaving her team eager to transform and evolve both professionally and personally. She is a fantastic leader to work for. I highly recommend Pam as an executive visionary who with her strategic mindset can translate big ideas into action, set direction, and influence cross-functionally. She was an absolute joy to work for and would welcome the opportunity to partner again.
LinkedIn User
Pam exemplifies the definition of a marketing visionary; always ready with a new idea. She leverages her retail and digital ecommerce experience in establishing strategy and guiding her team in product development, merchandising and digital marketing. As Pam's peer and MarTech business partner, I have been impressed with her ability to juggle initiatives and priorities while sustaining her knowledge of market trends. She’s also one of the most humorous story-tellers I know and I’ve enjoyed having the opportunity to get to know and work with her. I would always welcome the opportunity to work with Pam.
Joe Lusso
Pam is a true visionary leader who has made a profound impression on my career. She paved a clear path on how to move a declining company from mediocrity to quantifiable profits. In an environment that was resistant to change, Pam lead with integrity and grit. Pam is an insightful, strategic, committed, and creative marketing leader. She creates an environment in which you feel trusted to do your best work while giving you enough space to do it well. Pam values what everyone brings to the table, allows them to shine, and truly cares about what is shared about a brand or experienced by the end user- out the door, online or anywhere else. She’s a strong strategic thinker, and not only a leader but can easily throw herself into any task to get initiatives moving and launched. As a marketing mentor, she continually looked for fresh approaches to enhance the digital experience through new technology, thoughtful content, automation, and multi-channel strategies. Her vision, resulted in accelerating awareness, added value, and incremental sales and margin. I would be honored to work with Pam again.
Jessica Boersma
Few people have the opportunity to report to a leader who is also a coach and mentor, but I did when working for Pam. She is a corporate marketing leader and storyteller with the unique ability to weave together data-driven decision-making and inspired creativity. Her depth of understanding comprehensive marketing strategy: leading all aspects of the marketing mix across growth and brand, digital, social, paid, and organic amplified the Behrens brand story. She is proactive, a people-orientated person with patience and desire to mentor others to be successful, with abilities to create and influence strategic plans and vision that can be successfully followed by her staff. Even in stressful times, Pam is able to keep a positive outlook, remain calm, and identify problem-solving solutions to move forward and achieve organizational goals. Her leadership style is transformative-leaving her team eager to transform and evolve both professionally and personally. She is a fantastic leader to work for. I highly recommend Pam as an executive visionary who with her strategic mindset can translate big ideas into action, set direction, and influence cross-functionally. She was an absolute joy to work for and would welcome the opportunity to partner again.
LinkedIn User
Pam exemplifies the definition of a marketing visionary; always ready with a new idea. She leverages her retail and digital ecommerce experience in establishing strategy and guiding her team in product development, merchandising and digital marketing. As Pam's peer and MarTech business partner, I have been impressed with her ability to juggle initiatives and priorities while sustaining her knowledge of market trends. She’s also one of the most humorous story-tellers I know and I’ve enjoyed having the opportunity to get to know and work with her. I would always welcome the opportunity to work with Pam.
Joe Lusso
Pam is a true visionary leader who has made a profound impression on my career. She paved a clear path on how to move a declining company from mediocrity to quantifiable profits. In an environment that was resistant to change, Pam lead with integrity and grit. Pam is an insightful, strategic, committed, and creative marketing leader. She creates an environment in which you feel trusted to do your best work while giving you enough space to do it well. Pam values what everyone brings to the table, allows them to shine, and truly cares about what is shared about a brand or experienced by the end user- out the door, online or anywhere else. She’s a strong strategic thinker, and not only a leader but can easily throw herself into any task to get initiatives moving and launched. As a marketing mentor, she continually looked for fresh approaches to enhance the digital experience through new technology, thoughtful content, automation, and multi-channel strategies. Her vision, resulted in accelerating awareness, added value, and incremental sales and margin. I would be honored to work with Pam again.
Jessica Boersma
Few people have the opportunity to report to a leader who is also a coach and mentor, but I did when working for Pam. She is a corporate marketing leader and storyteller with the unique ability to weave together data-driven decision-making and inspired creativity. Her depth of understanding comprehensive marketing strategy: leading all aspects of the marketing mix across growth and brand, digital, social, paid, and organic amplified the Behrens brand story. She is proactive, a people-orientated person with patience and desire to mentor others to be successful, with abilities to create and influence strategic plans and vision that can be successfully followed by her staff. Even in stressful times, Pam is able to keep a positive outlook, remain calm, and identify problem-solving solutions to move forward and achieve organizational goals. Her leadership style is transformative-leaving her team eager to transform and evolve both professionally and personally. She is a fantastic leader to work for. I highly recommend Pam as an executive visionary who with her strategic mindset can translate big ideas into action, set direction, and influence cross-functionally. She was an absolute joy to work for and would welcome the opportunity to partner again.
LinkedIn User
Pam exemplifies the definition of a marketing visionary; always ready with a new idea. She leverages her retail and digital ecommerce experience in establishing strategy and guiding her team in product development, merchandising and digital marketing. As Pam's peer and MarTech business partner, I have been impressed with her ability to juggle initiatives and priorities while sustaining her knowledge of market trends. She’s also one of the most humorous story-tellers I know and I’ve enjoyed having the opportunity to get to know and work with her. I would always welcome the opportunity to work with Pam.
Joe Lusso
Pam is a true visionary leader who has made a profound impression on my career. She paved a clear path on how to move a declining company from mediocrity to quantifiable profits. In an environment that was resistant to change, Pam lead with integrity and grit. Pam is an insightful, strategic, committed, and creative marketing leader. She creates an environment in which you feel trusted to do your best work while giving you enough space to do it well. Pam values what everyone brings to the table, allows them to shine, and truly cares about what is shared about a brand or experienced by the end user- out the door, online or anywhere else. She’s a strong strategic thinker, and not only a leader but can easily throw herself into any task to get initiatives moving and launched. As a marketing mentor, she continually looked for fresh approaches to enhance the digital experience through new technology, thoughtful content, automation, and multi-channel strategies. Her vision, resulted in accelerating awareness, added value, and incremental sales and margin. I would be honored to work with Pam again.
Jessica Boersma
Few people have the opportunity to report to a leader who is also a coach and mentor, but I did when working for Pam. She is a corporate marketing leader and storyteller with the unique ability to weave together data-driven decision-making and inspired creativity. Her depth of understanding comprehensive marketing strategy: leading all aspects of the marketing mix across growth and brand, digital, social, paid, and organic amplified the Behrens brand story. She is proactive, a people-orientated person with patience and desire to mentor others to be successful, with abilities to create and influence strategic plans and vision that can be successfully followed by her staff. Even in stressful times, Pam is able to keep a positive outlook, remain calm, and identify problem-solving solutions to move forward and achieve organizational goals. Her leadership style is transformative-leaving her team eager to transform and evolve both professionally and personally. She is a fantastic leader to work for. I highly recommend Pam as an executive visionary who with her strategic mindset can translate big ideas into action, set direction, and influence cross-functionally. She was an absolute joy to work for and would welcome the opportunity to partner again.
LinkedIn User
Pam exemplifies the definition of a marketing visionary; always ready with a new idea. She leverages her retail and digital ecommerce experience in establishing strategy and guiding her team in product development, merchandising and digital marketing. As Pam's peer and MarTech business partner, I have been impressed with her ability to juggle initiatives and priorities while sustaining her knowledge of market trends. She’s also one of the most humorous story-tellers I know and I’ve enjoyed having the opportunity to get to know and work with her. I would always welcome the opportunity to work with Pam.
Experience
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Behrens Manufacturing
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United States
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Wholesale
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1 - 100 Employee
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Vice President Marketing and Ecommerce
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Jan 2019 - Present
Formerly Vice President Marketing, Ecommerce, Brand & Product Development, Digital Strategy and Sustainability for Behrens, with roots back to 1911, Americas dominant manufacturer of branded steel containers used in a array of consumer, professional applications sold at more than 42,000 retail locations, distributors, marketplaces, and behrens.com MARKET ORIENTATION & GROWTH PLANNING ♦Joined leadership team to direct and reimagine the strategic development of 100+ heritage brand. Quickly gained insight with top intelligence gathering priorities-category audit, competitive audit, audience analysis, and creation of new brand identity, marketing and content strategy, product development and introduction (NPI), website development, digital communications, PR, and influencer partnerships, delivering wholesale and digital revenue growth by connecting customer needs with business results transforming into B2B &B2B2C ♦Drove buisness impact through CX that created promoters, identifying customer personas, improved journeys, Net Promoter Score (NPS) methodology SUSTAINABILITY - VALUE CREATION ♦Designed enterprise sustainability integration strategy inspiring operations, product development, procurement to generate value through impact initiatives, driving measurable goals to reduce material waste, increase efficiencies and create differentiating communications plans to inspire employees, and end consumers. Acquired licensing agreement with global non-profit Metal Recycles Forever ECOMMERCE - MULTI-CHANNEL DISTRIBUTION ♦Lead digital SAFA strategy for B2B and B2C eCommerce. Start anywhere/Finish Anywhere. Via self-service web portals, PIM system increasing efficiencies and consistent branded experiences Expansion to Amazon 1P/3P, retail.com, profitable website customer acquisition, increased inside sales lead generation, maximizing conversion rate to profitable buyers P&L, pricing, merchandising, tech stack, KPIs, content, social media, PPC, SEO, Email, UI/UX Show less
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Metalcraft Inc
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United States
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Printing Services
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1 - 100 Employee
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Member Board Of Directors
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Jan 2019 - Present
Since 1950, Metalcraft has provided identification solutions. Privately held, respected and responsible leader in the automatic identification and data capture industry, Metalcraft manufactures a variety of customized asset tags and labels including metal nameplates, barcode and/or serialized tags for asset tracking and identifications, and RFID tags-including harsh environment RFID tags, a variety of metal mount RFID tags and RFID sensor tags. As an ESOP company, Metalcraft ensures everyone's empowered, supported and encouraged at every stage of their career to do their best work and be the best human being they can be. I provide diversity of thought as well as diversity of composition sharing guidance and strategic insights on branding, marketing, go-to-market perspective and expertise across digital, customer experience, and product development, working collectively to serve the organization. Show less
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Tastefully Simple
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United States
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Food & Beverages
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700 & Above Employee
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Vice President Marketing
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Oct 2017 - Dec 2018
Vice President Marketing and Ecommerce for privately owned, multi-channel, direct-selling brand, develops and distributes meal solutions through Consultants, Amazon and DTC. Tastefully Simple is dedicated to bringing people back together where it matters most ... around the dinner table with meals made for everyday togetherness.Led full stack 20+ member marketing organization focused on up-leveling the brand and products to better connect with consumers across all digital and physical channels and platforms. Responsibilities included linking the innovations and solutions of the company's products to clients and consultants nationwide leveraging multi-channel outreachCOLLABORATIVE LEADERSHIP | STRONG DRIVE FOR BRAND AND PRODUCT DEVELOPMENT♦ Developed and stewarded the Tastefully Simple brand through modern digital initiatives, increasing reach, consumer insights, NPS, creative development, third party agency management, social responsibility, charitable partnerships, product and culinary/recipe content development DROVE CUSTOMER RELATIONSHIP DATABASE STRATEGY♦ Given the power of digital marketing and database management, direct and oversee the communications to 10M Tastefully Simple contacts increasing engagement, retention and growth of client and consultant audience while creating advocacy, and client preference for the brand prioritizing formats that earned meaningful engagement attributing sourced revenue growth to marketingSTRATEGIC RESULTS THROUGH ECOMMERCE & AMAZON♦ Optimized and analyzed marketing executions; quickly disseminating results and ROI. Developed dashboards to track KPI's. Reduced bounce rates 10% through improved landing pages supporting SEO, increased online sales 10%, AOV 7%♦ Mastered a multi-channel approach to selling online developing tools and strategies to mitigate conflict with sales consultants while selling via eCommerce and launching Amazon driving >$1M incremental revenue annually Show less
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Interim Senior Director of Marketing | Ecommerce | Creative Services & Culinary Development
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May 2017 - Sep 2017
♦ Recruited to provide marketing leadership, innovation and operational influence ensuring lasting impact. ♦ Whether developing client solutions, guiding consultants, solving complex problems or serving our community, I manage the 20+ marketing team by instilling a high-touch culture to everything we do. Reported to the President Owner and COO.
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Enesco
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United Kingdom
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Glass, Ceramics and Concrete Manufacturing
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Vice President of E-commerce | Marketing and E-commerce Multi-Channel Strategies
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Jan 2016 - Feb 2017
Promoted from a divisional executive role to Enterprise VP of E-commerce for Enesco LLC comprised of some of the most well-known brands in the world including Department 56, Gund, Enesco Gift Reported to SVP Business Development led eCommerce strategy, creation of digital solutions and online brand management for the Enesco family of brands. Enesco brands touch every segment of retail distribution with more than 44,000 retail customers worldwide-gift and specialty retailers, as well as mass-market, online retailers, international distributors, Amazon DROVE DIGITAL MARKETING STRATEGY FOR REVENUE GROWTH ♦ Directed digital marketing advancements for 9 B2B and B2C digital platforms and websites, focused on increasing organic and direct traffic visitors, average order volume, sales, and profitability. Identified trends and opportunities to increase lead generation and sales pipelines optimizing SEO, SEM, social media, PPC, and email mktg PROVIDED LEADERSHIP, MANAGEMENT OF MULTI-CHANNEL DIGITAL PLATFORM ♦ Identified by CEO and Board of Directors, the ownership and accountabilities across the organization for new business to business website implementation, design and execution across U.S. and Canada that drove double-digit revenue. Through this collaboration, we were able to deliver on our shared vision for a modern retailer buying journey INSPIRED AND MOTIVATED TEAMS FOR SUCCESS ♦ Resourceful, and energetic approach with powerful ability to lead and motivate teams, promote growth, and guide organizational change. Demonstrated ability to lead in a changing organization that resulted in 100% retention of staff members DEVELOPED MEASURABLE REPORTING ♦ Through digital transformation and the collaboration across business units, brought together the complementary-yet distinct- metrics, dashboards and KPI's for each digital channel, positioning business units for success and discover new ways to engage, improve the customer experience and eliminate friction where possible Show less
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Vice President Marketing | Brand Stewardship, Ecommerce, Digital Management | Creative Leadership
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2014 - 2016
Reported to the President and CEO as VP Marketing. Chaired multiple cross-functional/cross-divisional steering committees comprised of CEO, CTO and senior executives successfully leading four divisions into unified Ecommerce framework consisting of 4 B2B and 3 B2C websites. Directed vendor selection, project management, contract negotiation and platform integration. Fostered synergistic opportunities and collaboration across business units ensuring alignment and readiness for implementation.BUILT CUSTOMER / CHANNEL MARKETING EFFECTIVENESS♦ Led short term multi-channel strategies and long-term roadmaps utilizing traditional and new media platforms including digital marketing, print, talk radio, TV, product placement to drive innovative and creative advertising and promotions elevating Department 56 brands in the marketplace LAUNCHED 10-15 MULTI-MILLION DOLLAR NEW PRODUCT LINES ANNUALLY♦ Strategic vision building new and established brands online and thru catalog marketing, media planning, sales communications, product research and launch and measurement of all advertising and promotional campaigns. Creative problem solver skilled at managing multiple and complex projects and priorities.LED CREATIVE SERVICES AND TRENDS FOR OMNICHANNEL EXPERIENCE♦ Partnered with vendors and agencies to advance creative direction, user experience (UX), and digital enhancements with focus on trends and marketing technology advancements, social media, and branding extensions. Additionally, oversaw showroom, trade show planning and marketing strategies with strong focus on seamless branded experience and tactical execution.TALENT ENHANCEMENT-DEVELOPS ORGANIZATIONAL TALENT♦ Attracted, developed, mentored and retained critical and top talent. Planned and developed talent pools, outside consultants to build bench strength. Led talented small, medium and large-sized teams through significant change shaping roles and assignments in ways that leveraged and developed capabilities. Show less
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Managing Director of Marketing | Creative Services | Custom Media
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2000 - 2014
Reported to SVP Marketing and Product Development, directed the creative and marketing vision, brand development, innovation, and growth for Department 56 prior to acquisition by Enesco LLC. Focused on advancing email acquisition, website management, content, and advanced social media strategies to capture new audiences, align brands with consumers, and grow business. Accountable for a $6M annual marketing P&L and developing an in-house agency of 13+ with photo studio.KEY LEADERSHIP AND GROWTH STRATEGIES♦ Increased email acquisition by 200% through improved registration and personalization, affinity and loyalty strategies, and branding alignment based on consumer preferences. ♦ Revitalized and grew 3 consumer and corporate facing websites achieving strong, visible, social media presence on Facebook, Pinterest and Instagram including the creation of Department 56 YouTube channel focusing on brand awareness, engagement, and traffic to social media pages.TRANSFORMED CUSTOM MEDIA♦ Spearheaded custom published magazine, executing branded content for quarterly development, successfully reduced production costs by 30% and redistributed magazine to national newsstand distribution.♦ Successfully launched 4 websites including an interactive B2B website and multiple B2C platforms overseeing quality, user experience, content, SEO, click-through, and conversion rates to increase ROI.LED PROCESS IMPROVEMENT ♦ Introduced improved workflow processes, digital asset system, branded style guides. CREATED BRAND AWARENESS ♦ Managed public relations for product placement in national movie releases, TV, and cable programming, in addition to editorial features in wholesale and consumer publications. Show less
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Vice President Marketing, Retail | Brand Strategies & Product Development | Health and Wellness
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1997 - 2000
Reported to the SVP Marketing and Sales, developed and executed strategic multi-channel marketing strategies and partnerships to expand brand recognition and the power of sleep to enhance performance and sales for Sleep Number brand with approximately 475+ retail stores nationwide. TRANSFORMED THE RETAIL CUSTOMER EXPERIENCE THROUGH RE-INVENTION OF BRAND ♦ Transformed retail experience with brand repositioning and lifestyle benefits to reach new consumers, drive customer traffic and increase revenue. Managed agency review and selection, consumer research, creative development, implementation of marketing campaigns and media plans, custom publishing, private label product and packaging development, and redesigned store prototypes as a way to woo future acquisitions. Concepted and launched entirely new core bed line resulting in double-digit sales growth. ♦Drove an omnichannel customer experience to increase traffic and sales across 100's retail stores nationwide. Partnered with inside sales, eComm team to drive digital traffic, telecommunications sales and omnichannel customer sales growth. HIGH INVESTMENT IN PARTNERSHIPS & SPONSORSHIPS TO CREATE ENGAGEMENT-MANAGED LICENSING AND CELEBRITY PARTNERSHIPS ♦ Grew the brand in the brand strength factor of participation. Engaging with the customer beyond the transaction and have people want to participate with the brand. Managed partnerships for endorsements including NFL, PGA, and Talk Radio broadcasters, establishing personalized branding initiatives supporting the power of sleep to enhance their performance and to expand consumer base. Additionally, focused on full-cycle marketing campaigns to increase lead generation and led tactical plans for new product launches. POSITIONED COMPANY FOR SUCCESSFUL INITIAL PUBLIC OFFERING THROUGH BRAND REPOSITIONING ♦ Worked collectively with executive leadership team in positioning the retail expansion, new store concepts and rebranding for initial public offering IPO. Show less
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Education
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Iowa State University
Bachelor of Arts - BA, Marketing, Design Communications
Community
