Experience

SmartWork Media

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editor In Chief

  • Jan 2020 - Present

  Editor-in-Chief of PETS+, a publication for independent pet retailers and service providers.

• Senior Editor

  • Oct 2017 - Present



Pamela Mitchell, LLC

• United States
• Individual and Family Services

• Writer and Editor

  • Oct 2009 - Present

  • Write and/or edit on a variety of topics. • Topics include entertainment, food, health and health care, jewelry, pet lifestyle and retail, and travel. • Previous and current clients include ClearVoice, Gannett, Hearst, Helium, Houston Chronicle, Lumina Media (Dogster and Catster), SmartWork Media (InStore, Pets+) and various marketing agencies. • Write and/or edit on a variety of topics. • Topics include entertainment, food, health and health care, jewelry, pet lifestyle and retail, and travel. • Previous and current clients include ClearVoice, Gannett, Hearst, Helium, Houston Chronicle, Lumina Media (Dogster and Catster), SmartWork Media (InStore, Pets+) and various marketing agencies.



Lumina Media

• United States
• Media Production
• 1 - 100 Employee

• Senior Editor

  • Oct 2014 - Jul 2017

• Senior Editor, Dogster

  • Oct 2014 - Apr 2017

  • Responsible for online-only editorial content (articles, photos, video) for Dogster.com.• Manage a stable of freelance contributors.• Write breaking news as needed.• Manage Dogster Facebook page.• Post all print content from Dogster magazine online.



Village Voice Media

• Australia
• Writing and Editing

• Web Managing Editor

  • May 2007 - Sep 2009

  • Joined newly formed New Media department, which oversaw 16 newspaper websites across the country. Start-up duties included hiring and training web editors, determining technology needs for each city, and establishing editorial guidelines and budgeting systems for web staff. • Managed 13 web editors, handling everything from journalistic guidance (right-click + save-as does not = free photos) to administrative issues. Served as point person for cities without web editors, advising on ways to increase page views with limited expenditure. • Researched and implemented editorial social media strategy for company, establishing best practices and ensuring web editors engaged readers on multiple platforms. • Acted as first-line contact for editorial development requests, working closely with developers to ensure user workflow was considered. • All of the above helped VVM grow its website network from 14 million monthly page views to 42 million monthly page views over a two-year period. Each website’s social media presence grew from limited, at best, to daily communication with thousands of followers and fans. Show less



Houston Chronicle

• United States
• Newspaper Publishing
• 700 & Above Employee

• Online Features Editor

  • Jan 2001 - May 2007

  • Produced Entertainment, Life and Travel areas of chron.com.• Managed four full-time editors, videographer and multimedia reporter.• Recruited and maintained stable of freelance and reader contributors.• Enhanced stories and projects for website with additional content, including video and audio.

• Assistant Entertainment Editor

  • Oct 1998 - Jan 2001

  • Edited film, TV and pop culture content for daily and weekly print sections. • Coordinated photos and features for weekly entertainment guide.• Edited student-written features and reviews for weekly teen section.



Hartford Courant

• United States
• Education Administration Programs
• 1 - 100 Employee

• Entertainment Reporter

  • Aug 1996 - Sep 1998

  • Wrote features for daily section and weekly entertainment guide. Traveled to NYC regularly for one-on-one celebrity interviews and movie junkets. • Wrote features for teen entertainment section and mentored teen writers. • Wrote youth trend stories for lifestyle section and A-1. • Backed up arts-and-entertainment editor during vacations and busy periods (Oscars, Grammys, etc.). • Wrote features for daily section and weekly entertainment guide. Traveled to NYC regularly for one-on-one celebrity interviews and movie junkets. • Wrote features for teen entertainment section and mentored teen writers. • Wrote youth trend stories for lifestyle section and A-1. • Backed up arts-and-entertainment editor during vacations and busy periods (Oscars, Grammys, etc.).