Experience

IBM

• China
• Software Development
• 700 & Above Employee

• Digital Sales Center Growth Advocate

  • Jul 2022 - Present

  Developing and deploying initiatives with agile approaches that enable us to achieve our business objectives. Developing and deploying initiatives with agile approaches that enable us to achieve our business objectives.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Practice Leader

  • Apr 2014 - Aug 2022

  As an accomplished sales and marketing professional, I delight in giving sellers a new perspective into what it means to be a client-centric professional in the world of digital and social engagement. Understanding the evolution of our clients' buying pattern and journey allows them to transform how they view their clients and examine their execution approaches to connect and establish relationships. I strive to influence sellers to understand, then redefine the perceived value they bring to their clients by articulating their purpose and value to their clients through their professional brand, written conversations, and digital/social interactions. I encourage them to use their written voice to communicate and compel their client to seek them out to address their business needs. What an excellent opportunity to share my passion for helping sales professionals increase their drive and commitment to serve their clients differently, resulting in a mutual and trusting relationship. Using my creative thinking and visionary skills lets me share unique approaches so salespersons can articulate their professional persona personal brand that promotes their personality, character, expertise, and individual attributes. I employ my research, knowledge, and expertise to develop and implement a sound digital and social strategies specific to their account/territory assignments. Team and individual training begin with understanding their business objectives, coverage model, and clients. It's fun mentoring and coaching sales professionals to efficiently consistently use digital/social platforms to establish an authentic and compelling social persona in an ever-increasing competitive market. Show less



Cima Solutions Group

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Director

  • Jul 2012 - Jun 2013

  It is a privilege to work for a small systems integrator and reseller company that believes in the advantages of digital and social media marketing, SEO, and web-based communication. The opportunity to leverage, develop, and execute cutting edge marketing initiatives into traditional marketing activities such as briefings, solution showcases, webcasts, and trade shows helps the account executive view selling in a new perspective. Collaborating extensively with partners, vendors, and external creative resources help our clients make each event a unique experience. My IT industry knowledge and sales experience helped optimize the company's web content -- through blogs, newsletters, press releases, and customer success stories developed. It was an asset for creating video production scripts and promoting the company brand on the YouTube community. Managing SEO campaigns to improve site visits and brand awareness to generate leads is an absolute must. Reaping the benefits of using tools such as Google Analytics, Google Adwords, social media forums, and connecting with the SEO experts allow me to learn more, do more, and experience more in this exciting world of digital and social media marketing. Show less



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sales Account Leader

  • Jan 2010 - Mar 2012

  Established executive-level relationships, proposed strategic technical solutions, and led an extended team of expert engineers, software developers, architects, operations, and services to assist in achieving revenue and quota expectations for IBM systems hardware in two major investment accounts.Generated IBM revenue and mind share by engaging Partners, cross-brand, and technical specialists on various account activities, executing competitive sales strategies and initiated client participation in events and proof of concept-like activities. Show less

• Systems Sales Manager

  • Jan 2008 - Dec 2009

  I Managed sales specialists with a focus on achieving business objectives in a highly competitive environment working both direct and Partner opportunities. Set and communicated personal and team goals, managed pipeline progression, facilitated the execution of IBM strategic initiatives with client executives and partners, and fostered collaboration by hosting strategy workshops and education sessions. Initiated client value methodology concepts/training and led the team to effectively utilize more Routes to Market options to drive revenue, resulting significantly in more client face-to-face time. Show less

• Enterprise Server Manager

  • Jan 2004 - Dec 2007

  Increased profitability/market share of IBM systems revenue by nurturing relationships with clients, and effectively communicating key success factors and results to the business.Established actions from the IBM systems strategy to create customized proposals for complex solutions, initiate competitive sales activities, and solve client business issues.Coordinated cross-brand monthly calls to address sale execution obstacles discuss client unique enterprise requirements; re-evaluate objectives, and progress resolutions agreeable to IBM and the client. Show less

• Inside Sales Center Manager

  • Jul 2000 - Dec 2003

  Prioritized tasks and delegated leadership responsibilities for inside sales specialists which empowered and motivated employees to make key decisions related to their territory sales efforts.Managed the sales execution of a large cross-regional pipeline of opportunities through communicating goals and coaching during a detail cadence process, and communicated results to local and regional executives.Improved inside sales team effectiveness with stake-holders by engaging extending teams which included operations, Partners, services and software, implementing change when applicable. Show less

• Marketing Program Manager

  • Oct 1997 - Jun 2000

  Directed and executed demand and lead generation activities, and assumed responsibility for program management and sales execution. Created announcement and competitive marketing material, and sales presentation for inside sales organization, conducted and facilitated ongoing product training, and tracked the progression of lead generated activities which resulted in achieving revenue objectives. Formulated and led a high-performing Competency Team who was the Systems Brand advocate for the inside sales center, propelling the center to become a vital component in driving systems revenue. Show less

• Systems Engineer and Services Consultant

  • Nov 1988 - Sep 1997

  Conducted system installation, planning, and integration services while providing customer product training/support, selling service contracts, and completing system assurance reviews.

• Administrative Professional

  • Mar 1984 - Oct 1988

  Facilitated and assisted with a variety of administrative duties which included a receptionist, facilities administrator, administrative assistant and class coordinator in IBM Education and Training locations.