Experience

Nalu Bio
• United States
• Biotechnology Research
• 1 - 100 Employee
• Full-service marketing consultant, copy writer & editor

  • Jan 2021 - Present


Strategist & Writer

• United States
• Writing and Editing
• 1 - 100 Employee

• Medical Marketing & Corporate Communications Consultant

  • Oct 2015 - Present

  Western United States Advise and direct emerging health-related companies in the development and implementation of strategic, high-impact marketing and corporate communications to achieve differentiation and credibility across diverse audience segments, including medical professionals, patients/consumers, investors, reimbursement entities and philanthropic organizations. Expertise provided in identifying audience needs/priorities, formulating core value propositions, key messages and roll-out strategies… Show more Advise and direct emerging health-related companies in the development and implementation of strategic, high-impact marketing and corporate communications to achieve differentiation and credibility across diverse audience segments, including medical professionals, patients/consumers, investors, reimbursement entities and philanthropic organizations. Expertise provided in identifying audience needs/priorities, formulating core value propositions, key messages and roll-out strategies, copywriting/editing communications for multiple media, assessing program impact/future direction. Show less



Singulex, Inc.

• Senior Manager, Communications

  • Apr 2014 - May 2015

  San Francisco Bay Area In newly created position, tasked with ensuring synergy, consistency and quality of communications among four divisions of Singulex, a VC-financed laboratory specializing in the development and commercialization of advanced biomarker-based diagnostics and analytic equipment used in the assessment of cardiovascular disease risk in asymptomatic patients.



Tethys Bioscience, Inc.

• United States
• Biotechnology Research
• 1 - 100 Employee

• Senior Marketing & Corporate Communications Manager

  • Feb 2007 - Nov 2013

  San Francisco Bay Area Architect of the launch communications platform and co-lead in the development and expansion of cross-media marketing and corporate identity initiatives for Tethys, a VC-financed laboratory that developed and commercialized a biomarker-based prognostic blood test that quantified the 5-year risk for Type 2 diabetes in high-risk patients.



Healthcare Marketing Consultant

• United States
• Advertising Services

• Strategic Marketing Communications & Program Management

  • Oct 1997 - Mar 2007

  San Francisco Bay Area Provided strategic planning, market research, product positioning, account management, video production, supervision of external creative agencies and copy writing services for clients including Chiron Diagnostics, Dudnyk Healthcare, Stratagem Healthcare Communications and the National Lymphedema Network.



Rainoldi Kerzner Radcliffe, an Omnicom Health Care Agency

• Vice President, Account Group Director

  • Mar 1992 - Sep 1997

  San Francisco Bay Area As an Account Supervisor, Account Group Director and ultimately Vice President, managed account and creative personnel in the execution of pre- and post-launch marketing initiatives for a diverse group of healthcare clients including Chiron Diagnostics, Acuson and Bayer. Additional responsibilities included New Business Task Force, budget management and fee collection, participation in client strategic planning sessions and convention support.



Mobil Oil Corporation (now Exxon/Mobil)

• Public Relations and Communications Manager for U.S. Marketing & Refining Division

  • Mar 1980 - Aug 1986

  Fairfax, Virginia Speech writer for C-level executives and Division President; manager/editor of all presentations for key national and international events; Community Relations liaison; Division liaison with Mobil Foundation for evaluation of applicants and selection of Division’s grant recipients.