McCombs CleanTech Fellow

• Jan 2023 - Present

National route to market & Sales Non-Alcoholic Beverages (Nabs) Manager

• Sep 2020 - Jun 2022

- Drove 29% (66k) new client growth by analyzing, reinterpreting, and restructuring client classification and deploying new strategies to expand sales coverage; NABs had the highest new client growth in Peru.- Led project to develop two new sales channels by building multi-functional teams, functional frameworks, and KPI dashboards to ensure accountability and clarity of outcomes across channels; increased monthly sales by USD 2M

Sales Manager

• Jan 2019 - Aug 2020

- Oversaw $45M sales operation and a team of 90 FTEs managing logistics and sales; made Loreto the first region to regain sales growth after COVID by redistributing monthly discount investment in focused actions- Increased regional sales by 18% and reduced costs by 2% by developing and executing a rural sales strategy; onboarded ten new merchants in the area accessible via river transport only and increased 150% our global brand mix in the region

Regional Trade Execution Lead

• Feb 2018 - Dec 2018

- Led the trade team to deploy marketing campaigns and adapt them to each of the ten cities of the region. Achieved the highest national annual scorecard of productivity, portfolio availability, price execution, and POP visibility- Partnered with the government to train more than 200 local clients in the countryside about sales and formalization

Regional Special Events Lead

• Mar 2017 - Jan 2018

- Quantified sales potential of global brands in small regions of Peru and developed the first global brand experience event in the countryside generating the highest net profit per beer pack ($0.15 USD/pack) nationwide

Special Events Coordinator

• Jun 2016 - Feb 2017

- Secured $3M in cost savings by integrating the first multifunctional and cross-country procurement team

Trade Marketing & Innovation Analyst

• Apr 2015 - May 2016

- Generated $140K USD impact on net revenue after identifying gaps in the companies’ portfolio, sizing the market opportunity, building the financial model, and leading the multi-functional team to create and launch a new SKU

Wholesales Trade Marketing Analyst

• Jun 2014 - Mar 2015

- Created a new loyalty program for wholesales clients achieving 20% ROI and increasing 50% client engagement

Trade Marketing

• Aug 2013 - May 2014

Trade Marketing

• May 2011 - Dec 2011