Experience

Nuhma México
• Partner Nuhma

  • Aug 2020 - Present

Nutricion Eat Smart
• Australia
• Health, Wellness & Fitness
• 1 - 100 Employee
• Partner Nutrismart

  • Aug 2020 - Present


Equilibrium Latam

• Brazil
• Advertising Services
• 1 - 100 Employee

• Partner

  • Jan 2018 - Aug 2020

  - Experts in Health Marketing. - More than 18 years creating healthy relationships between brands and their multiple stakeholders. - Part of the Global Alliance for Health and Nutrition Communications, a global network of top health and nutrition communication agencies and collaborators worldwide committed to building fresh and meaningful strategies. - Experts in Health Marketing. - More than 18 years creating healthy relationships between brands and their multiple stakeholders. - Part of the Global Alliance for Health and Nutrition Communications, a global network of top health and nutrition communication agencies and collaborators worldwide committed to building fresh and meaningful strategies.



Healthy Me

• United States
• E-Learning Providers

• Founder

  • Nov 2014 - Dec 2017

  • Nutrition consultancy for learning how to eat healthy or lose weight at all life stages. • Nutrition programs for companies that help create healthy environments for employees. • Nutrition academies for kids and conferences for parents for teaching how to eat healthy. • Nutrition consultancy for companies and agencies in Health Marketing and Health Affairs. • Nutrition consultancy for learning how to eat healthy or lose weight at all life stages. • Nutrition programs for companies that help create healthy environments for employees. • Nutrition academies for kids and conferences for parents for teaching how to eat healthy. • Nutrition consultancy for companies and agencies in Health Marketing and Health Affairs.



Danone AB

• France
• Medical Practices

• Health Affairs Manager

  • Jan 2012 - Oct 2014

  - Creation and implementation of the medical detailing project for Danone Mexico, with 9 people under my supervision, making Activia the must recommended food brand by visited Gynecologists and General Physicians in just 1 year. - Organization of stand alone events in partnership with medical associations as the “1st and 2nd Human Microbiota Symposium in Health and Disease” and the “7th Course of Bone Health in Pediatrics”, exceeding in both events the attendance expectations and achieving satisfactory results between 95%- 100%. - Obtaining of the 1st place in the worldwide contest “WGOlympics”, for developing the best creative idea for the digestive health campaign “Love your tummy”, a worldwide campaign of the World Gastroenterology Organization. - Coordination of Danone’s brand participation in medical congresses and events, like the National Congress of Pediatrics of AMP or CONAPEME (according to its initials in Spanish) and the National Gastro Week of the AMG (according to its initials in Spanish), with percentages over 85% of messages recalling by HCP’s. - Creation of the communication strategy of Activia and “yoghurt campaign” for HCP’s and KOL’s. Show less



Kraft Foods

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Nutrition and Regulatory Affairs Scientist

  • Feb 2010 - Jan 2012

  - Lead the regional project of the revision of internal nutrition guidelines and the creation of nutrition criteria for the new category of gums and candies. - Development, automation, and management of the nutrition database that allows obtaining the nutrition profile of all Kraft Food’s Mexico products, as well as quick comparisons, product analysis, and identification of business opportunities. - Elaboration of claims and dossiers for different products and categories, for instance Tang® and Kraker Bran®. - Creation and development of the nutrition and health section in Philadelphia®. and Jell-O® websites. - Participation in norms’ revisions working groups and national and international regulatory projects (CONMEXICO, CODEX, and Ministry of Health). Show less



Grupo Bimbo

• Food and Beverage Services
• 700 & Above Employee

• Coordinator of the Nutrition Program

  • May 2004 - Feb 2010

  - Design and implementation of the “Nutrition School Plants Visit Program”, reaching over 450,000 kids and teachers annually at a national level. - Development and implementation of the “Healthy Cafeterias” Program in Grupo Bimbo’s corporate and plants, reaching 15,000 employees offering daily healthy food in their cafeterias. - Development and implementation of the “Nutrition Training Program” for all the new members of the Grupo Bimbo’s selling force. - Elaboration of articles and education materials for different audiences (consumers, schools, HCP’s, and employees). - Experience in media, promoting healthy lifestyles in radio and TV. - Nutritional assessment to brands; claim elaboration and validation. - Coordination of the Grupo Bimbo’s brands participation in medical congresses and events of recognized medical associations (INSP, FMD, AMP, for their initials in Spanish) and universities (UIA and ITESM, for their initials in Spanish). Show less