Experience

Carr Golf

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Marketing Consultant

  • Nov 2016 - Present

  • Responsible for the creation and implementation of annual marketing plans for Travel and Events products & services. • Setting out of annual marketing budgets and detailed campaign calendars to support the growth targets for the Travel & Events division. • Developed a deep understanding of customers and how best their needs could be met and made recommendations to enhance products, services & customer experience. • Worked with the sales and fulfillment teams, oversaw the implementation of a retention and referral strategy to foster deep customer loyalty and advocacy. • Provide clarity on brand architecture and set out a clear position for Carr Golf Travel above their competitive set. • Supported the sales team by managing the design, print and production of compelling marketing collateral for the luxury golf travel market. • Identifed and negotiate and leverage extensive industry partnerships to support company sales and brand objectives. • Oversaw the delivery of company promotional events • Developed wider market intelligence including competitor analysis and reported to Senior Management on market opportunities/challenges. • Designed and delivered digital / e-marketing activities across website, social media and database communications. • Wrote copy for marketing materials and other shareable content • Managed 3rd party agencies to budget and to the timely delivery of campaign plans.



Park House English School

• Qatar
• Education Administration Programs
• 1 - 100 Employee

• Accounts Payable Manager

  • 2012 - 2013



www.fabfoodtrails.ie

• Dublin, Ireland

• Founding Director

  • 2005 - 2012

  Product development Research and development of each new tour in Dublin and Cork Corporate events Marketing & PR Implementing online and offline marketing strategies Launching the business and creating effective marketing and PR campaigns Tour Guide Implementing bookings and enquiries systems Preparing yearly accounts Grant applications to state agencies Product development Research and development of each new tour in Dublin and Cork Corporate events Marketing & PR Implementing online and offline marketing strategies Launching the business and creating effective marketing and PR campaigns Tour Guide Implementing bookings and enquiries systems Preparing yearly accounts Grant applications to state agencies



Gill

• Ireland
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Manager

  • 1989 - 2004

  Ireland's leading publisher of non-­‐fiction, school, academic and children books. Marketing Manager reporting to the Sales & Marketing Director Responsible for managing and motivating a team of five people Developed and measured the execution of strategic annual marketing plans in order to meet sales targets Established marketing strategies and forecasts Budget management and prepared yearly finance plans Building the authors' brands and visibility and ensuring a consistent brand message Created and implemented annual customer communication plans Website management; creating content and regularly updating Managed the design and production of all promotional materials Directed and supervised all product management activities PR & Advertising Event Management; organising book launches, signing sessions Product Design; packaging design



BT Group

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Market Research Assistant

  • 1987 - 1989

  BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and in more than 170 countries worldwide. Collected and analysed data for many different clients Developed telephone research scripts for interviews Conducted high quality, meaningful and insightful interviews Prepared monthly reports for client meetings Participating in coordinating focus groups for research purposes BT is one of the world’s leading communications services companies, serving the needs of customers in the UK and in more than 170 countries worldwide. Collected and analysed data for many different clients Developed telephone research scripts for interviews Conducted high quality, meaningful and insightful interviews Prepared monthly reports for client meetings Participating in coordinating focus groups for research purposes