Experience

Zenyum

• Singapore
• Retail
• 100 - 200 Employee

• Head Of Marketing

  • Mar 2022 - Present



SIXNATURE Thailand

• Thailand
• Manufacturing
• 1 - 100 Employee

• Chief Operating Officer

  • Dec 2020 - Mar 2022

  • Operation Thailand operation and oversee business expansion to AEC (Myanmar, Lao, and Cambodia)• Oversee daily operations of the company and the work of executives (Marketing, Sales, Finance, HR, Legal, Customer service and New product development)• Design and implement business strategies, plans, and procedures.• Set comprehensive goals for performance and growth.• Establish policies that promote company culture and vision.• Coordinate and getting license from local government



Zuzu Creations - Thailand

• Head Of Marketing and Operations - Thailand

  • May 2020 - Dec 2020

  Defined company vision and strategy in support of business goals. P&L analysis, Build a high performing, cross-disciplined team responsible for customer experience & engagement, and not limited to inbound & outbound performance marketing, product marketing, website design & development, campaign management, data analysis, E-commerce, social, UX, design, and A/B testing. Ran media and operation budget, management agency relationship, negotiate technology partnerships, and guided application development, infrastructure, and platform implementation. • Hands-on experience to run national campaigns from scratch• Experience in working with SQL, data management program, Salesforce, other Query/Insight tools • Strong analytical skills: ability to assess data, derive insights, and make recommendations• Demonstrated experience in data mining, market research, segmentation, and user testing to drive business decisions and high performing marketing programs• Experience with a wide variety of advanced analytics techniques to include a strong understanding of retail best practices and trends• Self-starter who needs minimal supervision and is able to effectively manage through ambiguity• Hire, mentor, and develop analysts’ technical and business skills• Past experience working in management consulting, marketing analytics or decision support functions is very highly desirable



Virgin Active

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Head of Marketing Acquisition

  • Jul 2018 - May 2020

  Marketing Operation Management • Developed insights on marketing campaigns to assess performance against goals, both online and offline. • Built, implemented, and deployed global guidelines to operate in national marketing initiatives to maximize outreach and sales of membership/ fitness products. • Evaluated consumer preferences and behaviors, combined with market trends, market research, and historical data, to adjust and enhance campaigns. • Leverage industry trends and competitive analysis to improve customer relationship building through loyalty programs. • Overseeing all collaterals from development to final production to ensure brand guideline is consistency. • Budget management and control Data Management • Collect and manage data through the CRM program called Freshsale and Gladstone. Both software use for streamlining analysis procedures for efficiency and accuracy. • Worked with frequency visited customers to understand needs and provide fantastic service. Also, work with lapse users to understand drop off and developed loyalty programs. • Designed deployed, validated, and finalized database systems for internal operations. • Evaluate data to create the user and prospect persona for further development of the marketing plan.• Collaborate with partners for data analysis and maximization such as TRUE DIGITAL Branding Management• Initiate a relationship with local banks for partnership programs and installment plans. (In the past, Virgin Active didn’t do much local partnership)• Joining hands with Workpoint entertainment to create a TV program together.• Form up a group of influencers to promote Virgin Active to the public and supporting their activities.



Wall Street English

• Spain
• Education Administration Programs
• 700 & Above Employee

• Head Of Marketing

  • Jun 2015 - Jun 2018

  Report to the CEO and being a representative from Thailand During my service, I worked closely with Wall Street English International from Barcelona. We developed and deployed campaigns for Thailand and the South East Asia market. • Developed and implemented marketing and communications plans for Wall Street English Thailand and shared those plans with Wall Street English Vietnam and Myanmar. • Experience in leading the large team with subdivisions including digital department, telemarketing, creative&graphic department, Admin, internal-loyalty program team, and direct sales force and booth team.• Implement market research to push the brand to be top of mind.• Overseeling leads generation and runs a national campaign. • Overseeing year budget and forecastTraining hubs to share ideas and executions: Spain as headquarter, China, as the most extensive empire for know-how, Vietnam as a developing market, and Myanmar as the youngest location



Xtend-Life Natural Products (Intl) Ltd

• New Zealand
• Wellness and Fitness Services

• Marketing Customer Service Manager

  • Jan 2011 - Dec 2014

  Responsible for developing company e-commerce website and e-franchise instant website for franchisee Xtend Life International has a good reputation as E-commerce Company by using affiliate program to sell Xtend Life's product around the globe. Main responsibility is to help develop the online franchise program to fit local market and to main our retail customers.Responsibility ● Develop online and offline marketing plan and promotion to ensure the growth of sales and number of new customers● Data collection for business assessment and analysis including sales forecast, budget control, stock control, KPI from each advertisement campaigns, and customer satisfaction on current product lines and new arrival● Media buyer: Social media, Google, Ad exchange/Real time bidding, Facebook, Print ad and Free TV and Cable TV● Promote Corporate credential and perception through all online merchandising, point of sales materials and corporate identity● Promote CSR and CRM campaign Participate to the development a stimulation of affiliate program and online franchise instant website www.lovelifelivelonger.com● Participate in re-designing company official e-commerce website, label and package● Responsible for dealing with Thai FDA● Budget Planning and stock control As Customer Service Manager● Oversee front office duties (Sales, Customer care, complaints, enquiries, orders, packing, database expansion)● Maintain our retail customers, affiliate customers and wholesale customers



California WOW Xperience PCL (CAWOW)

• Thailand
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Manager

  • Jun 2004 - Jul 2010

  This role is a healthy mix of marketing, sales, pricing, PR and promotions within an entertainment fitness industry. And not limit to ability to analyze sales performance.Responsibility ● Report directly to CEO and CFO● Controlling department budget ● Develop, plan and implement marketing activities and programs such as advertising, events, and promotions● Activities further include: In charge of external marketing;● Advertising (online and Offline): Media buying and planning such as Newspaper, Magazine, Local radio, TVC, Print ad, Billboard, and high traffic websites● Social Media marketing● Implement and planning on below the line and above the line promotion● In order to create cross campaign and maintain relationship both internally and externally● Responsible for acquiring new guests by creating campaign in order to persuade them to become member● Responsible for number of guest traffic who come to visit clubs Overseeing Internal Marketing;● Ensure the existing customers have good relationship with the company by creating loyal membership programs● Support / create/ implement marketing campaign for each service/ product line● Create monthly activities in order to tighten up relationship among staff Special projects● In charge of launching new product line: such as introducing new fitness club, new service (private yoga, dance classes), Food Supplement lines● Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings● Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets● Built brand awareness and generated leads while managing internal and external marketing campaigns and programs



Sodexho Food and Management Services

• Casual food service assistant

  • May 2003 - Feb 2004

  • Serving front office and support back end to have efficiency daily operation. • Support as customer service staff• Cashier and assist in daily transaction • Serving front office and support back end to have efficiency daily operation. • Support as customer service staff• Cashier and assist in daily transaction