Experience

invōk brands

• United States
• Design Services
• 1 - 100 Employee

• Partner & Lead Creative

  • Apr 2015 - Present

  We work in concert with our client partners and take them on a collaborative, creative journey, that scales with their needs. In the last decade I've has worked with a number of prominent designers and consumer product companies in the personal care area, bringing a unique design perspective that combines a deep understanding of consumer branding with a pure, refined, market savvy design aesthetic. This has shaped Invok's business allowing us to: Create teams to collaborate and execute in real time. - Agency of Record relationships with Revlon, RoC Skincare, and Boots - We have built a powerful digital design network that allows our teams, wherever they are, to collaborate and execute in real time. Our network scales simply and fast so that we can add resources as required anywhere on the globe whether it’s 3 or 3000 skus. Support billion dollar brand growth through line extensions with creative strategies that clearly differentiate: - Aveeno - Innovating a strategic design platform for growth to a $2 billion brand - Willa - The women of Trojan and Invok created Willa to embrace female sexuality Evolve the visual heritage of iconic global brands to position them for the future including: - Johnson’s Baby - The world’s leading brand committed to delivering the best for babies - RoC Skincare - Innovative skincare, based on science, to help women look and feel their best at every age Show less



The Shear Partnership

• United States
• Design Services
• 1 - 100 Employee

• Founding Principal & Creative Director

  • Jan 1993 - Apr 2015

  Working throughout my design career in the fragrance, cosmetic and personal care industry, I've played a key role in the development and growth of the firm’s personal care design capabilities. Working throughout my design career in the fragrance, cosmetic and personal care industry, I've played a key role in the development and growth of the firm’s personal care design capabilities.



Cosmair

• Creative Director

  • 1986 - 1988



The Estée Lauder Companies Inc.

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Creative Director

  • 1977 - 1985